EA Hasn't Ruled Out Publishing A Bungie Product
Ever since Bungie split from Microsoft, they've been a highly sought-after commodity. So it's no surprise that EA and Activision are playing a little tug-of-war...
We know Activision and and the Halo developer just recently signed a big 10-year publishing deal, but that doesn't necessarily mean EA is entirely out of the picture. As CVG reports, EA made an "extensive bid" to publish Bungie's new IP, but the two couldn't quite settle on agreeable terms, so Activision got the nod. Still, EA remains "optimistic" that it can get a publishing deal with Bungie, provided the latter studio starts work on a second title. EAP head man David DeMartini said Bungie is a "fantastic studio" and they would've been a darn good fit, but the developer didn't really meet the "very specific set of criteria" EA has concerning new deals. Added DeMartini:
"We had extensive conversations with them, but could never really figure out a deal that made sense for both of us. It just didn't come to fruition. Obviously, they were able to come up with some kind of deal that made sense to Activision and made sense to Bungie and we hope they make great games. It's healthy for the industry to have big independent studios that are making great products.
I don't want to see them fail - I want them to be successful. And when they start up a second team, we'll have other discussions with them about that game as well - because they're a great studio. There are probably only 20 studios in the world that are that highest level - and they're certainly one of them."
That's high praise indeed and while Bungie will remain focused on their current project for quite some time, the idea of a Bungie title with the EA logo on the box hasn't evaporated. It also may depend on the performance of this new IP, which we know little about...
5/19/2010 12:10:36 PM Ben Dutka