Michael Jordan Soars Again As NBA 2K11 Cover Star
So EA offers up a name change for their NBA Live franchise - it's now the potentially revolutionary NBA Elite 11 - and 2K decides to use a blast from the past.
It has been confirmed that Michael Jordan will land on the cover for NBA 2K11, scheduled to hit store shelves on October 5. Jason Argent, vice president of marketing for 2K Sports, says they know they "have the best NBA video game out there," so what better way to promote that than by putting Air Jordan on the cover? He also added that "actually getting this done is the most ridiculous win of all-time," which probably isn't an understatement, considering Jordan's legendary status that is now closer to idol than icon. The last time the superstar appeared in a video game was back in 2004 but he's coming back now, and Argent went so far as to say that NBA 2K11 would become "the best selling game in the 10-year history of 2K Sports." As for Jordan, he had this to say:
"It’s an honor to be featured on the cover of NBA 2K11. I have no doubt that NBA 2K11 will be a big hit with gamers and basketball fans alike. I’m looking forward to getting back out on the court, virtually."
2K is really pushing it, aren't they? They just gave away $1 million to the winner of their "pitch a perfect game" contest with MLB 2K10 and now, they just scored the guy commonly perceived to be the greatest basketball player of all time for their NBA 2K11 cover. Oh, and by the way, they've got Wayne Gretzky for the cover of NHL Slapshot for the Wii. What's next? Oh, and if you're wondering, yes...Jordan is indeed playable in the game.
Related Game(s): NBA 2K11
6/3/2010 10:51:29 AM Ben Dutka