Growing Interest In 3D, Although Stumbling Blocks Remain

As is the case with any new technology, there are multiple factors to consider.

What is perhaps most intriguing about the impending advent of 3D home viewing is the "chicken-and-egg battle," as noted by Interpret's Vice President of Research, Michael Cai. As many of you know, the technology will actually be in place before many have the opportunity to try it; the PlayStation 3 can now handle 3D games but there are few in existence, and we still need another patch for 3D Blu-Ray viewing. But even so, the early marketing blitz for the technology is starting "to show results as early adopters are showing interest." Even though only 5% of U.S. heads of households currently intend to purchase a 3D HDTV, Cai says "the awareness level has increased so much over the last year." A couple things need to happen before the train really gets rolling, though: first and foremost, "the price differential needs to narrow further and content needs to be readily available." Lastly, he talks about Sony's approach-

"If you think about what Sony is doing -- pushing 3D across all their technologies and content, including their studio, Blu-Ray and PS3 -- that's enough for families to investigate 3D technology."

As for those necessary glasses, research shows that the average consumer is willing to pay around $23 for a pair of 3D glasses, but that's well below the current pricing so it remains a stumbling block. In other words, a whole lot needs to happen between now and when we start seeing a ton of 3D games and movies available, but Sony will certainly continue to promote it.

6/7/2010 8:53:08 PM John Shepard

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Comments (62 posts)

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Hezzron
Monday, June 07, 2010 @ 9:36:54 PM
Reply

I just experienced seeing TV in 3D for the first time a few days ago at my local Best Buy. I was pleasantly surprised. It was a lot better than I thought it was going to be.

The only real drawback is the need for what is now still a very expensive TV, and the dependency on glasses. The employee told me they go for $150 a pair!

5 up, 0 down

eLLeJuss
Tuesday, June 08, 2010 @ 12:09:35 AM

Yep, I was surprised with the quality of the 3d Tv's too. Most of the people who are anti-3d probably haven't seen it work its magic yet. When the price of 3dtv's go down its gonna fly off the shelves very very fast. 1000 bucks for at least a 37 inch 3dtv is a deal for me as long as we are supplied with 3 glasses and on/off switch for 3d functionality. :)

2 up, 0 down

gangan19
Tuesday, June 08, 2010 @ 2:56:45 AM

same for me, im buying one, a 3d tv that its muuuhahahaha!!!

0 up, 0 down

Victor321
Monday, June 07, 2010 @ 9:44:29 PM
Reply

In other words, when the prices fall, demand rises ^.^

Judging by this article, Sony is well organized in terms of handling the whole 3D Technology, and getting it to the consumer. To put it simply, they're well informed.

5 up, 0 down

Snaaaake
Tuesday, June 08, 2010 @ 12:44:37 AM

I thumbed you up because I like your avatar.....

1 up, 0 down

AcHiLLiA
Tuesday, June 08, 2010 @ 1:04:42 PM

asian girls r hot!

1 up, 0 down

rogers71
Monday, June 07, 2010 @ 9:44:44 PM
Reply

Yeah they definitely look really good. Would never pay 150 for a pair of freakin glasses though.

Good article Ben.

Yeah, I know it says John but it is Ben. Everyone knows it. ha ha

0 up, 0 down

tes37
Monday, June 07, 2010 @ 10:03:03 PM

I think he submits his articles to Ben for posting here and doesn't take an active role in the community. Freelance or something.

Although sometimes if you don't look at the name you could of believed it was Ben writing it. Same writing style, only a little laid back.

Last edited by tes37 on 6/7/2010 10:06:54 PM

3 up, 0 down

WorldEndsWithMe
Monday, June 07, 2010 @ 10:24:31 PM

Shhh, you DON'T talk about fight club.

3 up, 0 down

fluffer nutter
Monday, June 07, 2010 @ 11:42:56 PM

Tell that to the tree.

1 up, 0 down

Ben Dutka PSXE [Administrator]
Tuesday, June 08, 2010 @ 12:41:00 AM

John...is an enigma wrapped in a riddle.

3 up, 0 down

A2K78
Monday, June 07, 2010 @ 10:03:12 PM
Reply

Good for the arcades where 3D is already taking off to a wonderful success(per Metal Gear Arcade and other Konami title), but bad for consoles. If anything this demonsrate that the arcades is still the proving grounds for new gaming technologies and innovations.

1 up, 0 down

Dancemachine55
Monday, June 07, 2010 @ 10:07:43 PM
Reply

I think it's something everyone could get into.

Much like the PS3 when it first came out, the price is the major hurdle to cross, but everyone knows that will no longer be a problem over time.

2 up, 0 down

bigrailer19
Monday, June 07, 2010 @ 10:10:57 PM
Reply

I seen Avatar on a 3-D t.v. the other day and it looked ten times better than it did in the theater and I hate to say it but a lot clearer and sharper than my t.v. at home.

I was skeptical about getting a 3-D t.v. because I thought of it as a fad. After seeing that t.v. on display I'm sold. Maybe not in the next couple months but by the end of the year Im willing to buy one.

The price tag on the t.v. was $1999 it was a 42". Considering I bought my t.v. for $1200, (I got the display model, it retailed for $1500 at the time) but this was has 3-d, that's not a bad deal in my opinion.

6 up, 0 down

WorldEndsWithMe
Monday, June 07, 2010 @ 10:28:49 PM

I couldn't watch Avatar again if it was in 4D.

6 up, 2 down

bigrailer19
Monday, June 07, 2010 @ 10:45:33 PM

The plot was eh ok, but the scale was huge and everything else was fantastic. regardless, this t.v. made what people saw in the movie theater look just ok. These t.v. pack a punch and are definitely the best thing on the market.

Last edited by bigrailer19 on 6/7/2010 10:46:31 PM

1 up, 0 down

WorldEndsWithMe
Monday, June 07, 2010 @ 11:05:01 PM

Sadly theatres just look like crap now, even the high def ones. Everything is all blurry and washed out compared to TV, which is why I think the big screen is going to suffer in years to come.

3 up, 1 down

Jawknee
Monday, June 07, 2010 @ 11:12:38 PM

I wouldn't watch Avatar again with your eyes World.

7 up, 0 down

bigrailer19
Monday, June 07, 2010 @ 11:17:58 PM

Eh, the theater where I live is perfectly fine. And I cant say enough about Imax theaters either. But I know what you mean.

I guess all I'm saying is the artistic nature of Avatar is furthered beyond belief with the 3d t.v's. I have to say the same thing bout any other movie also.

Last edited by bigrailer19 on 6/7/2010 11:19:41 PM

1 up, 0 down

WorldEndsWithMe
Monday, June 07, 2010 @ 11:21:30 PM

I wouldn't want you to Jawknee, lol.

0 up, 0 down

Jawknee
Monday, June 07, 2010 @ 11:22:23 PM

lol

0 up, 0 down

fluffer nutter
Monday, June 07, 2010 @ 11:44:47 PM

If your local theater looks washed out then they need to get their equipment upgraded or recalibrated. I've seen what you're talking about when I went to one in a lower income area.

0 up, 0 down

Qubex
Tuesday, June 08, 2010 @ 12:20:05 AM

I try to stay in the higher income bracket areas...

Q!

"play.experience.enjoy"

*Currently in Phenom Pehn, Kingdom Of Cambodia

0 up, 0 down

Wraith
Monday, June 07, 2010 @ 10:17:10 PM
Reply

I had a samsung 3d tv and I can't wait for the world cup! 3d gaming is going to be amazing.

1 up, 0 down

MyWorstNightmar
Tuesday, June 08, 2010 @ 12:56:06 AM

Had? Well that fact is going to make it rather difficult to enjoy the World Cup.

1 up, 1 down

FullmetalX10
Tuesday, June 08, 2010 @ 11:17:16 AM

He had a samsung TV, but it failed, now he's going to use the money he got for the TV he returned to get WK tickets, so I reckon' he'll enjoy the WK. I kid, I kid, have fun enjoying sports and whatnot Wraith.

It's what I'd do though, but I'd never buy a samsung TV, also I dislike football(or soccer, whatever you want to call it), so I would also not spend any money on that. Which would leave me enough cash to get a Sony 3d TV, which would fit nicely with my Sony PS3, cuz... they're both Sony n all.

Last edited by FullmetalX10 on 6/8/2010 11:18:44 AM

0 up, 0 down

WorldEndsWithMe
Monday, June 07, 2010 @ 10:28:36 PM
Reply

I still think that the novelty will wear off relatively quickly, possibly even faster than the headaches. 3D will just be something to partake of for special games and movies.

0 up, 5 down

bigrailer19
Monday, June 07, 2010 @ 10:47:57 PM

I agree kind of. I think it will take a back seat to casual movie nights, and games. But After seeing a t.v. on display there is definitely a place for them. They are pretty amazing!

4 up, 0 down

MyWorstNightmar
Tuesday, June 08, 2010 @ 1:00:45 AM

I poop on them.

Went to Best Buy today, I was all amped to try it out.

Gotta say, not too impressed. The picture was fine, but not mind blowing. It was what you would expect, but come on now gentleman...the glasses? Are you serious? No thank you. I don't want to be watching tv, and look over to my lovely wife, or my brat children, and see those damn glasses on their faces. What is this world coming to? Glasses will get scratched, stepped on, sat on, fought over, fingerprints on them. Bah! The experience of the picture is not THAT great to put up with the glasses.

2 up, 2 down

kraygen
Tuesday, June 08, 2010 @ 1:01:33 AM

I really hope so, 3d can actually cause headaches and I don't know how much 3d I could actually take.

0 up, 0 down

bigrailer19
Tuesday, June 08, 2010 @ 6:48:43 PM

Nightmare-

I see it as a love it or hate it thing. But you act like all the 3d t.v.'s do is 3d.

Its a plus to have, and some models come packaged with the glasses. The glasses are like the controllers for your PS3. I certainly dont leave mine lying around for disaster to strike them. Because in the end same as the glasses, you dont want to have to buy another.

0 up, 0 down

BikerSaint
Monday, June 07, 2010 @ 10:46:40 PM
Reply

I have enough interest's worth in 3DTV's for everyone else on planet EARTH, but....

....my wallet has clammed up tighter than a tickled mollusk & keeps calling me a high maintenance, new-tech gadget, gold-digging, whore.

And right now, even a trip over to "Crowbars R Us" couldn't help me to pry open any extra money out of it. *SIGH*

2 up, 0 down

Jawknee
Monday, June 07, 2010 @ 11:11:16 PM
Reply

i love it! i played with it again tonight at best buy. I'm sold. The Samsung models look great. Great color and while the 3D isn't perfect it's still a blast. I'm going to get a 3Dtv as soon as my wallet allows me to.

3 up, 0 down

bigrailer19
Monday, June 07, 2010 @ 11:15:52 PM

Yeah I cant believe how good the Samsungs look. I'm a Panasonic guy and a plasma t.v. guy. But the Samsungs look awesome.

0 up, 0 down

Jawknee
Monday, June 07, 2010 @ 11:19:00 PM

Their LCD TV's are great too. When i got my 52" i wanted a Sony but after looking at everything, the Samsung was the easy choice. Plasma's are great and i have always wanted one but have always been iffy because of potential burn in.

I'll take a look at Sony's 3D TV's then make a choice but those Samsung's look awfully good right now.

0 up, 0 down

bigrailer19
Monday, June 07, 2010 @ 11:23:21 PM

I agree Samsung makes an awesome LCD t.v.

I like Plasmas because of brighter whites. And ive had mine as long as ive had my PS3 when they released and have had no problems with burn ins.
It's been a great t.v.

I also want to look around like you. Right now im sold on the Samsung cus it and the Mitsubishi are all I've seen and its pretty awesome. Thats even comparing it to my t.v. which I love. I'd like to see the Panasonic, and the Sony.

Last edited by bigrailer19 on 6/7/2010 11:24:35 PM

1 up, 0 down

Jawknee
Monday, June 07, 2010 @ 11:27:57 PM

Yup, plasma have great colors. I'll take a look at the Panasonic's too. I'll try not to worry about burn in. ha!

1 up, 0 down

bigrailer19
Monday, June 07, 2010 @ 11:31:55 PM

I understand the concern. What a shame to have a t.v. ruined by one of your favorite hobbies.

But I quit worrying, and it paid off.

1 up, 0 down

Natalisrubbish
Tuesday, June 08, 2010 @ 1:04:53 AM

@ Jawk,
I own a Panasonic viera 42 inch plasma, got it shortly after this past black friday at my local best buy on sale for 800 bucks. 1080p 600Mhz subfield drive, 3 hdmi ports and a picture quality on bluray/games that can rival top end HD tv's and the old adage of: "Plasma tv's refresh rates are too slow for gaming." is left totally to rust in todays models. Modern plasma technology works so that if you leave it sitting for awhile it will automatically dim the screen and if you leave it sitting for a super long time it will start a screen saver to help prevent burn in. From what I read burn in will take over a day if you had the screensaver/dimmer feature turned off. The technology has come leaps and bounds. Black levels are also a strong point of plasmas. I highly recommend Panasonic for their quality to msrp ratio can't beat em!

0 up, 0 down

Jawknee
Tuesday, June 08, 2010 @ 2:43:07 AM

Thanks. :)

0 up, 0 down

RadioHeader
Tuesday, June 08, 2010 @ 6:47:06 AM

Mass sleepover at Jawknee's. Coming soon! Bring your own glasses... and liqueur.

1 up, 0 down

Jawknee
Tuesday, June 08, 2010 @ 11:04:29 AM

ha! just nobody bring any 3D porn. Nothing i want less then 3D man junk swinging around in my living room. ha!

2 up, 0 down

FullmetalX10
Tuesday, June 08, 2010 @ 11:23:10 AM

I'd wait for the Sony ones.
Ok, I'd just get a Sony one, but don't listen to me, I just dislike samsung.

0 up, 0 down

ColTater
Tuesday, June 08, 2010 @ 12:25:44 PM

@ Jawknee

Do you know what model Samsung you were looking at at Best Buy? I only ask because the LCD one I saw was blown out of the water by the Plasma Panasonic one that my local Best Buy had on display. Plus with the Samsung, if you are like me and like to watch movies laying down sideways, it is useless because once you tilt your head, the whole screen goes black.

0 up, 0 down

RadioHeader
Tuesday, June 08, 2010 @ 12:27:38 PM

"Nothing i want less then 3D man junk swinging around in my living room." LOL

...just as you're reaching out to grope the 3D boob. NOOOooooooo

1 up, 0 down

Jawknee
Tuesday, June 08, 2010 @ 1:58:27 PM

@coltater, I'm not sure the exact model it was but it was an LED 3Dtv. I know what to you mean about certain angles and the screen going dark. I checked or that and on both the LED i was looking at and the LCD I own and they don't seem to have that problem. I watch at a weird angle most of the time because of the way my sound system had to be set up in my retarded appartment floor plan. Maybe Samsung made some changes. My LCD isn't too old.

@radioheader, I would be scared for life. Lol

0 up, 0 down

Wraith
Monday, June 07, 2010 @ 11:14:45 PM
Reply

You should pick it up. Best buy has a deal where you get 4 pairs of glasses included.

0 up, 0 down

Jawknee
Monday, June 07, 2010 @ 11:16:08 PM

I wish i could. It was still a bit out of my reach at the moment cash wise. Maybe just in time for Killzone 3. :)

1 up, 0 down

fluffer nutter
Monday, June 07, 2010 @ 11:46:24 PM

Sears and Fry's had better deals than Best Buy. Even Dell had the Samsungs for cheaper than Best Buy.

0 up, 0 down

WorldEndsWithMe
Monday, June 07, 2010 @ 11:24:41 PM
Reply

I guess what I wonder is will the games fall into the same trap as movies have. So far (Barring kids films because well they are what they are) have any 3D movies been top quality? And I don't mean technologically well done, I mean movies of substance that become classics. I don't think Clash of the Titans is going to be on my to-buy list.

If games rely on the 3D and flush the rest then you get a crappy frame rate and an empty, albeit splashy, product.

1 up, 0 down

Jawknee
Monday, June 07, 2010 @ 11:26:31 PM

Don't think it will. Most game studio's are more talented then Hollyweird.

2 up, 0 down

bigrailer19
Monday, June 07, 2010 @ 11:29:57 PM

I would hope that wouldnt happen to games. Personally dont think it will. Games and movies are on different production level. The gaming industry is obviously smarter in producing product than Hollywood.

But again I thought 3-d was a fad, but after seeing it, it should be welcomed nicely.

But the moment as you said "If games rely on the 3D and flush the rest then you get a crappy frame rate and an empty, albeit splashy, product." is the moment I become a flustered individual!

Last edited by bigrailer19 on 6/7/2010 11:30:23 PM

2 up, 0 down

WorldEndsWithMe
Tuesday, June 08, 2010 @ 12:13:00 AM

I'm sure it looks great, hell if I had money to throw around I'd get one. I just hope Sony knows what they are doing, at least we know they were right about Blu Ray in the long run.

Did you move around at all? Word has it things aren't so perfect unless you are smack dab in the middle of the screen.

0 up, 0 down

Qubex
Tuesday, June 08, 2010 @ 6:01:55 AM

Still not completely convinced yet... The PS3, whilst capable, is going to have reached it limits quickly when you are doubling poly's to simulate a 3D stereoscopic environment... I am sure, when analysed closely, these games will be missing something.

All the games will have "scale down" dynamically in order to keep up the frame rate when the console is pushed to deliver twice the image...

Q!

"play.experience.enjoy"

*Currently in Phenom Pehn, Kingdom of Cambodia

1 up, 0 down

___________
Tuesday, June 08, 2010 @ 2:42:35 AM
Reply

im tossing up between getting a new 3D laptop or 3D TV.
i would much rather get a TV but i need a new laptop because this french piece of %$#@ is completley fu*ked 6 ways from sunday!
so i cant really, i cant get a 3D TV + a new laptop so i guess ill have to settle for a 3D laptop.
only problem being 1 there not full HD only 720P 2 there extremely expensive 3K 3 the screens are only extremely small 14 inches.
i really wanted a 17 inch screen, i hate small screens but if you want a 3D laptop the largest well only option is 14.

0 up, 0 down

Jawknee
Tuesday, June 08, 2010 @ 2:43:29 AM

TV.

1 up, 0 down

___________
Tuesday, June 08, 2010 @ 8:19:40 AM

yeah i really, really want to get the TV because than i could play all my games including my PC games in 3D.
but i really need a laptop like now i got a programming test on tuesday and we have to bring our own laptops.
its not like i can bring my gaming PC down ;)

0 up, 0 down

JackC8
Tuesday, June 08, 2010 @ 7:16:46 AM
Reply

According to last month's NPD numbers, Blu ray is only in 11% of American households. And Blu ray has been around for years and you can buy a player for under $100. So, I think it's safe to say the 5% figure for a $2,000 3-D TV is hilariously optimistic.

1 up, 0 down

MyWorstNightmar
Tuesday, June 08, 2010 @ 10:41:06 AM

That is an excellent point.

Another, perhaps more accurate way to look at it, is rather than look at BluRay sales, take a look at a more comparable tech and appliance...The HDTV.

Do not know the figures, but I am sure they are out there. What percentage of families had an HDTV in their home after the 1st and then 5th year of it being available? I would hazzard a guess that the percentage is rather low. Take it a step further and figure now that families have FINALLY been excepting HD technology into their home, how many years will it take before they are ready to move onto 3D tech in their home. Then add in the fact that 3D is trying to enter the marketplace when the ECONOMY is soooo bad.

I am on my 3rd HDTV, in other words, all TV's in the house are now converted to HD. I am in no hurry to invest into any new tech, ESPECIALLY when it first comes out. Let them work out all the bugs, get the devices cheaper, or better yet, see if the tech even gets off the ground. This might just be a fad for all I know. If people don't buy it in large quantities, then the showbiz industry won't invest to get their shows produced in 3D. Then you will be stuck with your TV trying to upconvert the picture in 3D, and that won't look near as good as what you thought you were going to get when you invested in it.

0 up, 0 down

FullmetalX10
Tuesday, June 08, 2010 @ 11:29:04 AM
Reply

If, oh if, I had the money to just randomly go out and spend large amounts of cash on things I do not need yet, I'd get a 3d TV, though I'd wait 'till Sony's 3d TVs come out.

0 up, 0 down

maxpontiac
Tuesday, June 08, 2010 @ 12:05:15 PM
Reply

When 3D comes out, I am in. Will probably wait 3 months or so though.

0 up, 0 down

AcHiLLiA
Tuesday, June 08, 2010 @ 1:17:26 PM
Reply

It's going to be a while for me to pick up a 3D TV. Right now there a little pricey.

0 up, 0 down

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