Tretton: PS3 Owners Are "Voracious Technophiles"
This is one of those times when all the readers will go, "hmm, do I fit into that category?"
In speaking at a recent event to help launch and promote Sony's 3D HDTV line, SCEA president Jack Tretton gave a presentation that opened a few eyes and perked a few ears. Based on the conclusions of a "recent survey," Tretton said PS3 owners are "voracious technophiles" who will likely embrace 3D faster than others. Not surprisingly, he says that if a consumer doesn't own a PS3, his or her interest in the machine "increases when they learn about those 3D capabilities." And here are some more relevant statistics:
- 63% of PS3 owners are aware of 3D gaming.
- 71% say that 3D games are "important."
- 50%+ PS3 owners said that they would use their consoles more because of 3D gaming and 3D movies.
Tretton then went on to say that within this fiscal year, SCEA will release "20 gaming titles that are stereoscopic 3D compatible" and "every genre will be covered." The question is whether or not those statistics will rise over the next few months; early indications are that they will, now that Sony's 3D HDTVs are out and the first Blu-Ray 3D movies will start hitting shelves this summer. And the more we think about it, the more we think that supposedly fake PS4 teaser is actually a real commercial, but for 3D. Maybe we'll even see it at E3...
6/11/2010 10:15:09 AM Ben Dutka