E3 2010: Ubisoft Lets The King Of Pop Dance Once Again
The world was shocked to learn of Michael Jackson's death last year but Ubisoft will honor the King of Pop's name by releasing a new video game based on the icon's music.
As part of their E3 conference, Ubisoft announced the new game that will "enable players to step into the shoes of Michael Jackson himself and relive his most iconic performances through their own singing and dancing." Yes, you read that correctly: singing and dancing. And of course, this experience wouldn't be complete without Jackson's most recognizable tunes, including "Beat It" and "Billie Jean," plus his trademark dance moves that helped cement his legendary status in the world of music. The press release goes on to relate Jackson's resume (750 million records sold worldwide, thirteen #1 singles, 13 Grammy Awards, and the American Music Award's Artist of the Century honor). But we already know all that, right?
Said the co-executor for The Estate of Michael Jackson, John Branca:
"Michael always pushed every limit when it came to technology to give his fans unforgettable entertainment experiences, whether it involved his videos, his recordings or his concerts. Now, with this interactive product, we have the chance to bring Michael, the artist, into households around the world in a perfect match of Michael's artistry and the family entertainment which he always highly valued. Kids, their parents, extended family members and friends will now have an opportunity to all come together and experience Michael's music and dance in an innovative, exciting and fun way."
Well, there's no doubt that Ubisoft really wants to push the boundaries of this industry, and we'll be very interested to see how the combination of dancing and singing will work.
6/14/2010 9:19:13 PM Ben Dutka