Sony: PlayStation Move And 3D Have "Different Lifecycles"
Although the focal points of Sony's E3 press conference were clearly PlayStation Move and 3D, this doesn't necessarily mean the two lifecycles are similar.
SCEE boss Andrew House told CVG that 3D "is a much longer proposition" than Move, saying the two new pieces of technology are expected to have different lifespans. He also believes what many industry analysts have been saying, that 3D will take longer to develop and become a mainstream feature, while Move will hit hard this fall. Besides, you don't need an expensive new TV to toy around with the Move; the latter may cost $100 if you need the PlayStation Eye as well, but that's a far cry from $1600 (the cheapest we've seen a 3D HDTV). Said House:
"I think Move is very much something that's going to explode within the next 12 months. I think 3D is a much longer proposition. We're obviously going to have to take time to see the requirement of having new TV sets.
It's more like the shift between SD and HD, where as I think Move is an opportunity potentially to explosively grow our business and the kinds of content that we have, just at the point of a lifecycle where we should be reaching out to a massmarket."
Certainly makes sense. Just about anything that requires a significant investment for the vast majority of consumers takes time and besides, with the immense popularity of the Wii's motion sensing, that established craze could easily carry over to Sony and Microsoft. We'll have to see how both new technologies are received this fall; Move and Kinect may appeal to a whole legion of Wii owners who may wish to try the motion upgrade... As for 3D, we've got to actually see it before we go nuts for it, right?
6/17/2010 10:24:42 AM Ben Dutka