Activision Wants Significant Install Bases For Move, Kinect
Price is always a concern whenever new technologies are introduced, so game publishers are probably right to question the price tags for PlayStation Move and Kinect.
According to a recent Gamasutra interview with Activision COO Thomas Tippl, the world's biggest video game publisher is adopting a "wait-and-see" attitude for both new motion sensing technologies. Obviously, if there's a significant price barrier, any games Activision (and any other publisher) make for those fresh motion systems are susceptible to poor sales. And not surprisingly, Activision doesn't like the idea of any game selling badly. Said Tippl:
"I think as a publisher, you have to be concerned about how the price drives a lot of the outcome of how big of an install base there's going to be [for hardware]. The bigger the install base, the more likely that you can make sense out of your investment. So, the lower the price, the better. In this economic environment, it's probably more important than ever."
As of now, the PlayStation Move bundle featuring the PlayStation Eye is set at $99.99; individual Move controllers will retail for $49.99 and the Navigation controller will go for $29.99. There will be other accessories available as well, including the nifty shooting accessory that is set to retail at $19.99. Microsoft's Kinect has been recently priced at $149.99 but unlike with Move, there won't be an additional cost for more players. Either way, it's an expensive proposition for most gamers and Tippl believes that while both offer great opportunities for "certain games," they'll "have to see how much of an install base they're going to develop."
Although we aren't necessarily the biggest fans of motion sensing, we have to admit to being semi-impressed with the Move presentation at E3. Some of those experiences could be uber-fun...
6/23/2010 9:09:48 PM Ben Dutka