THQ: We're Going After The "Best Developers In The World"
See Full ImageTHQ has been striving to match the big boys lately and in the near future, the rising publisher believes they can compete with the likes of EA and Activision.
They've already given us the critically acclaimed UFC-based titles, along with the entertaining Darksiders and the freshly announced Devil's Third by Ninja Gaiden mastermind Tomonobu Itagaki. But it won't end there, as the studio attempts to locate even more of the industry's top talent; in speaking to VG247, THQ boss Danny Bilson says they're just getting started. Actually, a lot of what he says may be surprising to you, especially the part about new projects that will "blow your mind:"
"I think what you’re going to see is the best developers in the world coming to THQ over the next year, because our system is completely different to the other companies. Of course, we can be competitive in the deal, but it’s not about that. At THQ Core, our marketing department and our product development department work as one, together under my supervision. I come from creative, so at THQ, games are built from a creative [standpoint] first, then marketing looks at it and figures out a creative campaign. We don’t do market research on, 'What do kids want to play?' We make games that we want to play, and we hire professionals. We are very professional, and we play games all the time. What we’re building at THQ are the games we want to play the most.
Honestly? To compete with our friends at Activision and EA? I think they’re going to have to start worrying about competing with us. Everybody wants to work here. There are two big announcements coming that will blow your mind."
We'll definitely have to keep an eye on THQ; such strong words warrant attention, do they not? We have high hopes for Devil's Third, certainly - it has also been confirmed that the PS3 version will boast 3D compatibility - and whenever THQ feels like unveiling those new announcements, we'll be interested in reading about them. Hey, you gotta love confidence in the dog-eat-dog business world.
Tags: THQ, competition, new projects
6/24/2010 10:57:24 AM Ben Dutka
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Comments (20 posts)
inkme101
Thursday, June 24, 2010 @ 11:25:11 AM
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2 up, 0 down
Mamills
Thursday, June 24, 2010 @ 12:08:58 PM
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darksiders was a good game though.
devils third doesnt really appeal to me, but ill wait till i see more of it.
lets hope these "big announcements" aren't just them blowing smoke.
1 up, 0 down
Mamills
Thursday, June 24, 2010 @ 12:10:40 PM
only activision game i ever bought was MW2 and that lasted a month b4 it got sold. (Poorly designed game)
guess THQ aiming for EA.
4 up, 0 down
StangMan80
Thursday, June 24, 2010 @ 12:47:22 PM
2 up, 0 down
Radiitz
Thursday, June 24, 2010 @ 12:19:25 PM
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2 up, 1 down
Evil tele
Thursday, June 24, 2010 @ 12:39:36 PM
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but if they are, i'm sure saints 3 will be one of their new announcements. I heard it was in development.
I kinda like the series, they kept the craziness that gta4 did away with in this gen.
Better character and gang customization, better coop, graphics and customization = 'nice'
0 up, 0 down
Geobaldi
Friday, June 25, 2010 @ 3:01:13 AM
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StangMan80
Thursday, June 24, 2010 @ 12:49:11 PM
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2 up, 0 down
CharlesD
Thursday, June 24, 2010 @ 12:51:26 PM
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0 up, 0 down
kraygen
Thursday, June 24, 2010 @ 1:23:48 PM
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Devil's third doesn't appeal to me at all and so this announcement really just sounds like them blowing smoke.
1 up, 2 down
WorldEndsWithMe
Thursday, June 24, 2010 @ 3:26:05 PM
1 up, 0 down
JackC8
Thursday, June 24, 2010 @ 2:22:44 PM
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Red Faction Guerrilla was my favorite game that I've played this year, and I'm very hyped for Armageddon. Looking forward to their two new "mind blowing" announcements :)
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frostface
Thursday, June 24, 2010 @ 4:14:00 PM
I've seen it in many many bargain bins for seriously feck all prices, some might even say the prices are a real steal. Yet for some reason everytime I look at that game with it's really great value sticker stuck to it, I still can't get myself to re-purchase it. I have no idea why. I enjoyed it and played through quite a bit but something subliminally is stopping me everytime.
Last edited by frostface on 6/24/2010 4:14:29 PM
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WorldEndsWithMe
Thursday, June 24, 2010 @ 3:27:19 PM
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2 up, 0 down
GuernicaReborn
Thursday, June 24, 2010 @ 7:30:12 PM
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BikerSaint
Thursday, June 24, 2010 @ 9:29:57 PM
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And how do we even know that they're talking about 2 "game" announcements here???
It could very well be that they're talking about forming a 5-10 year contracted working partnership with 2 development companies, or that they are acquiring 2 development houses to add into th efamily, thereby expanding THQ into one of "the big boy clubs" too.
Guess, we'll really just have to wait for their "big reveal" to find out what's really up their sleeves
0 up, 0 down
Geobaldi
Friday, June 25, 2010 @ 3:05:41 AM
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0 up, 1 down
___________
Friday, June 25, 2010 @ 4:06:32 AM
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THQ dont release many titles but when they do boy are they a doozy!
they remind me of ID and valve, they take their sweet time but every game they pop out is worth its weight in gold!
darksiders is still one of the best games ive ever played!
saints row 2 is just such a fun game with a great sense of humor unlike that other crap.
red faction guerrilla is one of my favorite open world third person shooters, the physics engine in that game is nothing short of breathtaking!!!!!!!!
most big publishers like EA, activision, ubisoft, bethesda, release heaps of games and maybe 30 or 40% of them be really good.
THQ on the other hand releases much less, but every single one can stand up to the assassins creeds, dead spaces, fallout 3s or CODs no problem!!!!!!!!
0 up, 1 down
Milonakis
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Thursday, June 24, 2010 @ 11:16:14 AM