THQ: We're Going After The "Best Developers In The World"
THQ has been striving to match the big boys lately and in the near future, the rising publisher believes they can compete with the likes of EA and Activision.
They've already given us the critically acclaimed UFC-based titles, along with the entertaining Darksiders and the freshly announced Devil's Third by Ninja Gaiden mastermind Tomonobu Itagaki. But it won't end there, as the studio attempts to locate even more of the industry's top talent; in speaking to VG247, THQ boss Danny Bilson says they're just getting started. Actually, a lot of what he says may be surprising to you, especially the part about new projects that will "blow your mind:"
"I think what you’re going to see is the best developers in the world coming to THQ over the next year, because our system is completely different to the other companies. Of course, we can be competitive in the deal, but it’s not about that. At THQ Core, our marketing department and our product development department work as one, together under my supervision. I come from creative, so at THQ, games are built from a creative [standpoint] first, then marketing looks at it and figures out a creative campaign. We don’t do market research on, 'What do kids want to play?' We make games that we want to play, and we hire professionals. We are very professional, and we play games all the time. What we’re building at THQ are the games we want to play the most.
Honestly? To compete with our friends at Activision and EA? I think they’re going to have to start worrying about competing with us. Everybody wants to work here. There are two big announcements coming that will blow your mind."
We'll definitely have to keep an eye on THQ; such strong words warrant attention, do they not? We have high hopes for Devil's Third, certainly - it has also been confirmed that the PS3 version will boast 3D compatibility - and whenever THQ feels like unveiling those new announcements, we'll be interested in reading about them. Hey, you gotta love confidence in the dog-eat-dog business world.
6/24/2010 10:57:24 AM Ben Dutka