Red Dead Redemption A "Game Changer" For Take-Two
Red Dead RedemptionTake-Two has historically had the same problem: in any year they don't release a Grand Theft Auto, they take a financial hit. But Rockstar's Red Dead Redemption should finally change that for fiscal 2010.
In speaking to VentureBeat, Take-Two CEO Ben Feder has said the pricey blockbuster, which has shipped over 5 million units to date and has supposedly (not official) passed the 4 million mark in actual sales, will turn a profit for the company. As several analysts stated, the epic Western would need to sell at least 4 million copies just to break even, as the rumored budget for the game that took nearly 6 years to produce came close to $100 million. Calling it a "game changer" for the company, Feder went on to say that "rushing a game to market has never ever been a successful strategy for anybody in this business." And as for the long development process:
"We have a very disciplined green-lighting process at Take-Two. We review the games constantly. In a formal way and an informal way even more frequently. We make decisions about four times a year on whether to proceed or not. It’s a truth-telling process. We had a sense the title would do well. We were not expecting this kind of audience. The guys at Rockstar have an unmatched track record in creating compelling content. It was also as robust a marketing plan as I have ever seen in my career. We took a few risks with it. We had a particular point of view on it."
And even after the high cost required to make and release the game, "it's going to contribute nicely to profits." Of course, it also helps that the game in question is a legitimate Game of the Year contender, and worthy of most all praise it receives. As GTA in the Old West, it's really a can't-miss for most gamers.
Related Game(s): Red Dead Redemption
Tags: red dead redemption, rdr, take-two
6/29/2010 10:33:37 AM Ben Dutka
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Comments (28 posts)
Evil tele
Tuesday, June 29, 2010 @ 11:16:02 AM
2 up, 0 down
Evil tele
Tuesday, June 29, 2010 @ 11:15:25 AM
Reply
gta-like games.... in various time periods
i bought this game on day one, (which is something i rarely do)
sidenote... i think it's time gta games got away from america in terms of setting...
anywhere else would be a cool change of pace - australia, south africa, maybe even an intercontinental gta.. then in the far future, the moon - then after that? Mars B*tches...
5 up, 0 down
bOnEs
Tuesday, June 29, 2010 @ 11:24:11 AM
leave the foreign turf for the drivers, getaways, and true crimes...
5 up, 2 down
coverton341
Tuesday, June 29, 2010 @ 1:56:37 PM
1 up, 0 down
Hezzron
Tuesday, June 29, 2010 @ 11:19:29 AM
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Even something as trivial as the mini-games are fantastic. I never found myself playing much of the mini-games in GTA, the ones in RDR however keep me coming back for more. I'm hooked on "liar's dice". "Are you full of $#!? I wonder?" LOL!
Last edited by Hezzron on 6/29/2010 11:22:07 AM
4 up, 0 down
Bjorn77
Tuesday, June 29, 2010 @ 11:35:03 AM
7 up, 0 down
ace_boon_coon
Tuesday, June 29, 2010 @ 3:01:18 PM
4 up, 0 down
bigrailer19
Tuesday, June 29, 2010 @ 8:31:10 PM
Oh and Liars Dice, Fricken awesome!
1 up, 0 down
tumbletunnel
Tuesday, June 29, 2010 @ 12:20:08 PM
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A good decent game but no 10.
1 up, 5 down
Mavfan321
Tuesday, June 29, 2010 @ 12:26:36 PM
5 up, 0 down
spiderboi
Tuesday, June 29, 2010 @ 12:43:36 PM
0 up, 0 down
Bandit1
Tuesday, June 29, 2010 @ 12:38:34 PM
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5 up, 1 down
RadioHeader
Tuesday, June 29, 2010 @ 3:30:35 PM
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My appreciation of GTA (III, VC and SA) was simple. I loved them for the car's handling and cool soundtracks. Then GTAIV came along with its slow driving and terrible soundtrack. Now it's GTA in the old West, where the cars (horses) are even slower and don't have stereos in them.
I think I'm probably a bit too shallow to appreciate this game.
1 up, 3 down
Jawknee
Tuesday, June 29, 2010 @ 4:48:52 PM
3 up, 1 down
RadioHeader
Tuesday, June 29, 2010 @ 5:18:53 PM
0 up, 1 down
kraygen
Tuesday, June 29, 2010 @ 5:56:50 PM
As for the horses, yeah just riding to get from A to B gets boring and I found myself fast tracking quite often.
I really enjoyed RDR, but I think it gets more credit than its due, because it's different. If it had been a GTA I think it would have been more criticized for being so glitchy.
1 up, 1 down
bigrailer19
Tuesday, June 29, 2010 @ 8:28:03 PM
About the horses. I can see why people would say its boring, but its quite enjoyable and a huge aspect of enjoying the setting of the game. Not many games let you cross the map and set the layout of the map for you to deeply enjoy the scenery like RDR. Have you seen those sunsets, or experienced a heavy down poor while in the middle of no where? Pretty amazing while crossing the great plains of the old west!
1 up, 1 down
StangMan80
Tuesday, June 29, 2010 @ 3:59:23 PM
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all thou I never really got into GTA. one I play GTA I'm always driving around and seeing how many stars I can get before I die. oh yea and putting in a bunch of cheats.
RDR gets GOTY if GT5 doesn't.
1 up, 1 down
coverton341
Tuesday, June 29, 2010 @ 4:53:21 PM
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0 up, 0 down
kraygen
Tuesday, June 29, 2010 @ 6:00:17 PM
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I enjoyed the game, but how can people expect to give a game GOTY when there are other amazing games that are glitch free and have better stories, gameplay, and graphics.
1 up, 0 down
Darwin1967
Tuesday, June 29, 2010 @ 7:06:10 PM
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0 up, 0 down
Hoagie324
Tuesday, June 29, 2010 @ 7:07:06 PM
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0 up, 0 down
CharlesD
Tuesday, June 29, 2010 @ 8:00:01 PM
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1 up, 0 down
bigrailer19
Tuesday, June 29, 2010 @ 8:20:12 PM
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Either way Rock Star made a gem of a game, and as hard as it is for me to say it, it is my favorite game so far this year! That's stretching it, maybe the game I enjoyed to play the most this year. GOW 3 is probably the best game so far, all things considered, this year in my eyes. Keep in mind sadly I've yet to play Heavy Rain, summer draught should help me catch up though!
Last edited by bigrailer19 on 6/29/2010 8:23:28 PM
3 up, 2 down
___________
Wednesday, June 30, 2010 @ 5:33:03 AM
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the only reason they would be loosing money is because they take there sweet time to make games!
mafia 2, LA Noire, GTAIV, RDR, and so on all took 4+ years to make!
im starting to hear LA Noire wont make it out this year, team bondi have hit a snag in debugging the game so it will probably be out early 2011.
thats why 2K did not show up at E3, which seemed really peculiar to me i thought they would of at least showed off mafia 2.
looks like max payne 3 is going to slip through another year.
AGAIN!
as if going from late 2009 to 2010 was not enough, now its going to slip from 2010 to early 2011!
than they wonder why there not making much cashola!
0 up, 0 down
spiderboi
Reply
Tuesday, June 29, 2010 @ 11:04:55 AM