Ubisoft: 3D Is "Much More Important" Than People Believe
3D gaming is in its infancy stages now, but that's primarily because developers are just starting to utilize the new technology and the fact that most people don't have 3D HDTVs just yet.
But all that is going to change, and according to Ubisoft, the change won't be long in coming. According to what the publisher's UK marketing boss Murray Pannel told Eurogamer, there will be a 3D-compatible TV "in every living room in just three years time." Obviously, he doesn't mean literally; he means it'll be about as common as HDTVs in the home now. And in the end, Ubisoft is a "big fan of 3D," reminding everyone they were the first to deliver a fully 3D title to market (last year's Avatar). Said Pannel:
"The truth is I think it is a technology that's coming. We can't ignore it. It'll start slowly this year. But like HDTV I wouldn't rule out the fact that this will be installed in everyone's living room in three year's time, and for us to be in a position to have content that could really look absolutely amazing in 3D."
Sony is definitely pushing 3D hard, and you will see plenty of big games and Blu-Ray movies become 3D-enabled within the next year. Significant titles include Killzone 3 and Gran Turismo 5, along with what will be an ever-increasing number of 3D movies. Of course, some remain skeptical in regards to the worldwide acceptance and ultimate embracing of 3D but Pannel and Ubisoft are confident.
"For the naysayers, if you like, I would say, 'Just watch this space,' because when you have global corporations like Sony pushing 3D as hard as they possibly can, Sky, equally, showcasing 3D content on TV, I believe it will become a much more important part of consumer electronics than a lot of people believe."
As usual, it may come down to price. A new HDTV isn't a cheap proposition and with one pair of 3D glasses currently costing in the realm of $200 (and multiple pairs required for multiple sets of eyes), prices will have to come down a bit. But perhaps the quality of the technology will sell itself; something like GT5 in 3D might be downright amazing. We'll have to wait and see...
7/9/2010 10:33:21 AM Ben Dutka