June NPD: Red Dead Love, 11th PS3 Growth Month
Yeah, it's true. Red Dead Redemption is that good.
Not long after learning that Rockstar's gem topped the software charts for May, we find out that RDR managed to hold onto the #1 slot for the second straight month. The NPD Group results for June show that Take-Two's smash hit sold another 582,900 units on the Xbox 360 and 380,300 on the PS3, which totals nearly a million sold (963,200, to be exact), and that's only down around a half-million copies from May's haul. So what does this mean? Simple. Red Dead Redemption is the best-selling game of 2010 thus far.
June also resembled May in terms of overall statistics; US sales of game software, hardware and accessories fell 6% (from $1.17 billion in June 2009) to $1.1 billion; there was a 5% decline in May. Thankfully, though, there was a reversal in fortune concerning hardware sales. That number plummeted 20% in May but managed to rebound in June; last month saw a rise of 5%, thanks mostly to the introduction of Microsoft's new Xbox 360 Slim. This allowed the 360 to take second at 451,700, behind only the dominant DS, which tallied 510,700 units. The PS3 sold 304,800 and the PSP sold 121,000. Said NPD analyst Anita Frazier:
"Hardware sales saw a notable uptick from May on an average sales per week basis, and all three current gen console systems saw unit sales increases over last year; in particular, the Xbox 360 and the PS3. The Xbox 360 experienced its second largest non-holiday month after September '07 when Halo 3 launched, and the PS3 has now garnered 11 consecutive months of year-over-year unit sales increases."
But on the flip side, while May enjoyed a 4% software rise, June watched software fall 15% in the year-over-year comparison. Behind RDR was Super Mario Galaxy 2 (582,900), New Super Mario Bros. (200,900), Just Dance (174,800), Toy Story 3, and UFC 2010: Undisputed. Not surprisingly, Sony focused on the good: PS3 hardware unit sales are up 85% since June 2009 and 42% since January 2010, and PS3 software unit sales are up 17% since June 2009 and 42% since January 2010. Their statement, from Patrick Seybold, SCEA Senior Director of Corporate Communications, is as follows:
"Video games are fueling new innovation for the entire consumer entertainment category and today’s numbers are a testament to the big impact we’ll play this holiday. In just the back half of this year, PlayStation will be offering groundbreaking experiences in 3D and new motion control games with PlayStation Move, and we’re already providing rich streaming content options such as Hulu Plus, MLB.TV, and Netflix. With a healthy flow of PS3s back in the channel, and eleven months of PS3’s consecutive growth behind us, we’re confident the PS3 will become the main entertainment hub for many new consumers this year and provide countless reasons to congregate in the living room."
7/15/2010 9:07:25 PM Ben Dutka