Latest Tiger Woods Game Potentially Affected By Scandal
Tiger Woods will never again have that squeaky clean image but at this point, he probably only hopes to restore a bit of faith and awe in his fans.
So far, it's not working so well, at least not based on the sales numbers of his most recent video game title, Tiger Woods PGA Tour 11. According to 1Up, via GamesIndustry.biz, EA has reported that this year's Tiger Woods effort has suffered a 68% drop in US sales in comparison to last year's game. The Wii version dropped 86%, which Cowen & Company's Doug Creutz has called a "particularly catastrophic" event in a recent note to investors. He does acknowledge that last year's game shipped bundled with Nintendo's new MotionPlus controller, but even so, he believes the recent Tiger scandal has had a large impact. EA seemed pretty confident going into the release of Tiger Woods PGA Tour 11 that it would be another sales hit but now, they may be reassessing the situation...which, if we've got our thinking caps on, could lead to them "reassessing" the idea of a Woods game for next year. Many sponsors dropped Tiger after the fallout but EA - and a few others - remained steadfastly by the embattled golfer's side; the question is, has that proven to be a bad idea?
Well, there were a lot of great games in the first half of 2010. Perhaps that conflicted with the title in question and affected sales. But let's not forget that in addition to the scandal, Tiger hasn't exactly been winning. Popularity takes a hit due to that, too.
Related Game(s): Tiger Woods PGA Tour 11
Tags: tiger woods, tiger woods pga tour, ea, sales
7/19/2010 8:54:13 PM John Shepard
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Comments (52 posts)
StangMan80
Monday, July 19, 2010 @ 9:39:18 PM
Shams
Monday, July 19, 2010 @ 10:00:20 PM
bigrailer19
Monday, July 19, 2010 @ 10:20:04 PM
WorldEndsWithMe
Monday, July 19, 2010 @ 10:41:03 PM
bigrailer19
Monday, July 19, 2010 @ 11:15:05 PM
Im a Green Bay fan through and through, but Favre has been my favorite sports player forever! It's tough rooting for a division rival but as long as both or even one team makes it to the playoffs im happy! I would like to see Brett win one more though, Rodgers is young he has time!
WorldEndsWithMe
Monday, July 19, 2010 @ 11:34:25 PM
bigrailer19
Monday, July 19, 2010 @ 11:52:45 PM
Anyways The vikes have a good of chance of winning it as any other team, and if they played the Saints again it wouldn't be the same!
SvenMD
Tuesday, July 20, 2010 @ 9:55:50 AM
WorldEndsWithMe
Tuesday, July 20, 2010 @ 2:19:35 PM
bigrailer19
Tuesday, July 20, 2010 @ 7:18:40 PM
Last edited by bigrailer19 on 7/20/2010 7:19:08 PM
StangMan80
Monday, July 19, 2010 @ 9:33:22 PM
Reply
fluffer nutter
Monday, July 19, 2010 @ 9:48:46 PM
Pandacastro
Monday, July 19, 2010 @ 10:33:06 PM
Reply
WorldEndsWithMe
Monday, July 19, 2010 @ 10:44:29 PM
kraygen
Monday, July 19, 2010 @ 11:42:53 PM
WorldEndsWithMe
Monday, July 19, 2010 @ 10:47:26 PM
Reply
WorldEndsWithMe
Monday, July 19, 2010 @ 10:57:46 PM
Reply
FM23
Monday, July 19, 2010 @ 11:07:33 PM
WorldEndsWithMe
Monday, July 19, 2010 @ 11:09:19 PM
FM23
Monday, July 19, 2010 @ 11:12:09 PM
Underdog15
Tuesday, July 20, 2010 @ 9:09:04 AM
WorldEndsWithMe
Tuesday, July 20, 2010 @ 2:20:33 PM
FM23
Monday, July 19, 2010 @ 11:10:51 PM
Reply
kraygen
Monday, July 19, 2010 @ 11:46:30 PM
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The game is exactly like the last 5 that came out, which are all cheaper, play the same, have the same graphics, and are just as boring as this one, and ppl finally figured that out.
___________
Tuesday, July 20, 2010 @ 2:44:59 AM
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Underdog15
Tuesday, July 20, 2010 @ 9:16:54 AM
The fact is, most people who care about scandals only care while it's happening. A few will eternally hold a grudge, but most people love a comeback story. It's empowering.
As long as Tiger can continue to golf well, he'll be making big bones. Maybe not as much in sponsorships for the next little while, but he will continue to make big sponsorship deals and make good cash golfing.
He hasn't been winning with the same consistency he used to, but he's fairly regularly making cuts. And in golf these days, you make a ton of cash by merely making the weekend cuts whether you win or not.
Last edited by Underdog15 on 7/20/2010 9:19:21 AM
Deleted User
Tuesday, July 20, 2010 @ 5:27:04 AM
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i am typeing this from florida. i am on my gf's psp i just thourght i pop in.
anyways i did not get PGA Tour 11 i always did through my last pga tour was 10. a quick heads up when i get home during the month of september any one want EA sports Pass for NCAA Football 11 i don't plan on useing it any time soon. as a big F U to ea.
JackC8
Tuesday, July 20, 2010 @ 7:14:24 AM
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It's surprising that sales have fallen off by such a huge margin. I find it hard to believe that people care that much about the scandal, but who knows, maybe they do. He hasn't been playing much this year either, due to various injuries. But I guess he didn't play much last year either because of his knee surgery.
This is a good thing as far as I'm concerned - if the game isn't selling well, maybe EA will wise up and start including ALL the golf courses in the game, like they do with the Wii version.
Underdog15
Tuesday, July 20, 2010 @ 12:00:14 PM
Golfing is like a giant advertisement. A basketball player might wear a Nike armband, but the target market through basketball is only ages 12-high 20's. Sure people beyond those ages might buy stuff up, but the target audience is young people. Same with other sports like hockey.
But golf is a different story. That new putter Tiger started using? You can bet he got paid a pretty penny! You see, the target audience for golf equipment is about 16-80. Literally. Nearly every age group out there can get involved in golf these days, and most golfers want the best gear to score their best games.
Don't forget about those target age groups, too. Typically, a 60 year old has far more cash to blow on a driver than a 20 year old has to blow on the newest basketball shoes. It's probably only the avid college player that will buy up the best shoes, anyways!
Last edited by Underdog15 on 7/20/2010 12:00:45 PM
SvenMD
Tuesday, July 20, 2010 @ 10:02:46 AM
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I don't mind that the guy came back to golf...it's how he makes his living. I wouldn't tell anyone they couldn't go back to work after a scandal.
But I don't think he should make millions off of his image that kids are going to see and look up to. There are plenty of GREAT golfers out there that are role models on and off the course...and those are the ones we, and EA, should be looking up to.
Underdog15
Tuesday, July 20, 2010 @ 11:48:25 AM
I know Tiger isn't the greatest role model, but more than half of marketing influence is name brand recognition. Tiger is more of a household name than any other golfer out there.
(For the record, I too wish society would allow a better role model. I'm just stating what I believe to be the facts of the situation.)
Last edited by Underdog15 on 7/20/2010 11:48:47 AM
SvenMD
Tuesday, July 20, 2010 @ 3:18:11 PM
CAGaHTN
Wednesday, July 28, 2010 @ 2:02:05 PM
If someone is buying a game just because tiger is or isn't on it is crazy. Its like madden or most sports games that have been the same with minor changes half the people dont use. tiger 9 is just as fun as 10 and the exact same besides some online things.
Underdog15
Tuesday, July 20, 2010 @ 11:52:20 AM
Whether you like it or not, he's still one of the best golfers.
Last edited by Underdog15 on 7/20/2010 11:52:35 AM
mid10smaradoarg
Tuesday, July 20, 2010 @ 1:23:30 PM
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Underdog15
Tuesday, July 20, 2010 @ 2:46:35 PM
Not a bad 1 week salary... and that's relatively poor for Tiger!
And the winner got 1.3 million. Where are you getting the half a billion?
Best this year so far is a tie for 4th (which he did twice and is still REALLY good... both worth over 300k... and any idea how hard it is to win?) And his earnings for 2010 SO far $789,511.
And that's just on golf, nevermind the sponsorships!
P.s. I still don't get where that half a billion your getting comes from. His CAREER earnings is 106 million.
Last edited by Underdog15 on 7/20/2010 2:54:56 PM
DjEezzy
Tuesday, July 20, 2010 @ 1:30:57 PM
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As far as Tiger Woods goes. He's one of the greatest golfers if not the greatest to ever hit the links. Scandal or no scandal. He's still a great golfer. And he'll have his time again. He's still relatively young. Just because he hasn't won the last 3 or 4 tournaments doesn't mean anything. If such a big thing happened to any one of us, it would take a long while to bounce back. I mean come on, he is still going through a divorce. And even worse his kids are involved. He's not perfect and I think people should leave him alone now.
Markus Aurel1us
Thursday, July 22, 2010 @ 11:13:19 AM
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Scarecrow
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Monday, July 19, 2010 @ 9:31:21 PM
Farve? LeBron? Jeter?