Sony Introduces Logo Licensing Program For PlayStation

Looks like we might be seeing "PlayStation" in other places outside our living rooms and entertainment centers.

Today, Sony Computer Entertainment (SCE) has announced the PlayStation "Logo Licensing Program," which will allow a "variety of lifestyle products from apparel to everyday items" to boast the well-known logo. Licensees who enter into an agreement with SCE through this new program will be able to design their product using the PlayStation logo or its "iconic marks." SCE will provide manufacturers with an "Official Licensed Product logo" that will be used on product packages, proving that particular product has been approved. The Official Licensing Program has been in place since June of 2009 for PlayStation peripherals and accessories, meaning the logo could show up on "more than 123 items from 45 licensees" who teamed up with SCE. Obviously, this new announcement will allow the PlayStation brand to expand beyond those boundaries and become more of a daily fixture in our lives. Well, why not? Gaming is big business and advertising and licensing must go along with big business; it's basically inevitable.

We're just wondering what type of products we might see sporting the PlayStation logo. They even mention housewares as a possibility, so it oughta be interesting to see where "PS" lands in the future.

Tags: sony, playstation, playstation logo, licensing

7/27/2010 10:21:30 AM Ben Dutka

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Comments (48 posts)

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NeoHumpty
Tuesday, July 27, 2010 @ 10:41:40 AM
Reply

Wow. Never realized how badly I want a PS3 beer coozy before.

7 up, 0 down

bOnEs
Tuesday, July 27, 2010 @ 11:14:45 AM

wow, me too all of a sudden...

4 up, 0 down

WorldEndsWithMe
Tuesday, July 27, 2010 @ 3:20:15 PM

MY PS1 came with one back in the day. Totally useful too.

0 up, 0 down

WolfCrimson
Tuesday, July 27, 2010 @ 10:54:27 AM
Reply

Hey this is kinda neat, it's marketing in a new way. Or an old way. I dunno, haven't heard of any other company doing this, but what do I know?
Anyways, it's interesting to see what the opposi- er.. competition, would do. (other than false advertising, I mean)

0 up, 0 down

Highlander
Tuesday, July 27, 2010 @ 10:56:34 AM
Reply

Bets on how long it takes for T-shirts and caps with old skool PlayStaion logos, PSN logos and/or Home logos to appear?

3 up, 0 down

WolfCrimson
Tuesday, July 27, 2010 @ 11:45:24 AM

Hehe, how about negative 5-6 years? :) I already have a cap with the old-school PS logo (the one on the PS1 loading screen when you first turn it on), got it a long time ago. (5-6 years ago)

Last edited by WolfCrimson on 7/27/2010 11:45:56 AM

1 up, 1 down

Highlander
Tuesday, July 27, 2010 @ 11:55:00 AM

Gaarrrrrr! Dang your hide!

OK, now I will have top search the Net for such items of memorabilia.

2 up, 0 down

Nynja
Tuesday, July 27, 2010 @ 8:40:24 PM

Bingo.

0 up, 0 down

Dancemachine55
Wednesday, July 28, 2010 @ 1:52:08 AM

I got a PS logo CD sleeve book with the Playstation magazine from 1998. I still use it for CDs in my car.

1 up, 0 down

sonic1899
Tuesday, July 27, 2010 @ 11:07:36 AM
Reply

This beats the hell out of Microsoft's Macy's strategy. Who goes to Macy's to shop for Xboxes (or electronics for that matter) anyway?

Last edited by sonic1899 on 7/27/2010 11:09:23 AM

6 up, 0 down

Highlander
Tuesday, July 27, 2010 @ 11:58:05 AM

The same people that pay $250 for 2 fluid ounces of blended water, alcohol and Mouse (they think it's moose...) urine, claiming it's the best scent since the last time they spent $200 on 1.8 fluid ounces of blended water, alcohol and musk ox (beef cattle) urine.

4 up, 0 down

Xombito
Tuesday, July 27, 2010 @ 11:45:02 AM
Reply

I've already seen PS3 underwear at Target.

2 up, 0 down

WolfCrimson
Tuesday, July 27, 2010 @ 11:47:06 AM

Lol, really? That's kinda over the top, or should I say under the bottom?

4 up, 0 down

WorldEndsWithMe
Tuesday, July 27, 2010 @ 3:22:05 PM

"Objects beneath this underwear are bigger than an xbot's."

Last edited by WorldEndsWithMe on 7/27/2010 3:22:20 PM

5 up, 0 down

Zorigo
Wednesday, July 28, 2010 @ 5:19:30 AM

and more reliable :P

1 up, 0 down

B-RadGfromOV
Wednesday, July 28, 2010 @ 10:32:40 AM

lol. My brother has Xbox 360 underwear that he proudly sags his pants to show off -_-

0 up, 0 down

screw_off
Tuesday, July 27, 2010 @ 11:45:30 AM
Reply

I just cant believe that this is actually "news" and the new PS3 update hasn't even been mentioned. I love Sony product, aside from their shotty car audio, enough to buy anything to help support them, but come on, a couch, or table, or plates. Hell make a toilet, i wont buy that. they are pulling the microsoft thing. M$ made software, then made shotty hardware... now you will beable to buy anything with any logo... not falling into the trap, unless there is something that actually pertains to what the PlayStation name sake is... entertainment!

1 up, 7 down

screw_off
Tuesday, July 27, 2010 @ 1:29:23 PM

Ok, I would buy the PS shirts and hats, maybe a PS coffee mug and pen, a PS branded Sony Bravia and viao. Maybe even a brand new Honda CR-Z with the ^OX[] on it somewhere, but no couch, table, chair, tooth paste (id assume itd taste like pastic) or bedding. I just think that when they say "housewares" i think of everything but cothing and entertainment items...

0 up, 0 down

Kai200X
Tuesday, July 27, 2010 @ 12:18:40 PM
Reply

Like in my avatar? :P

5 up, 1 down

Cowsick
Tuesday, July 27, 2010 @ 12:21:45 PM
Reply

I'd buy PS3 labelled apparel

2 up, 0 down

FlyingKickPunch
Tuesday, July 27, 2010 @ 3:37:44 PM

I'd buy your mustache.

7 up, 0 down

mexgeo86
Tuesday, July 27, 2010 @ 12:24:26 PM
Reply

So I 'may' be able to find a way of adding the PSN logo along with my ID to my business cards? lol

1 up, 0 down

Scarecrow
Tuesday, July 27, 2010 @ 12:29:07 PM
Reply

Playstation juice and soda!
I'd buy it

2 up, 0 down

WorldEndsWithMe
Tuesday, July 27, 2010 @ 3:23:21 PM

Thrice the sugar and caffeine for those late nights.

3 up, 0 down

sirbob6
Tuesday, July 27, 2010 @ 12:40:20 PM
Reply

I would buy a playstation car.

4 up, 0 down

Scarecrow
Tuesday, July 27, 2010 @ 12:49:14 PM

You can actually buy them in GT5 lol

2 up, 0 down

sirbob6
Tuesday, July 27, 2010 @ 1:01:13 PM

that will do then, in the mean time I guess I will try to find some PS shirts.

1 up, 0 down

WorldEndsWithMe
Tuesday, July 27, 2010 @ 3:23:45 PM

Make a cart in Modnation?

1 up, 0 down

sirbob6
Tuesday, July 27, 2010 @ 8:46:47 PM

I am unskilled at the carts, they look turible, just turible.

2 up, 0 down

fluffer nutter
Tuesday, July 27, 2010 @ 1:08:20 PM
Reply

How about a chocolate DS3 so that when the kiddies get angry during gameplay, they bite it instead of throwing their controller?

1 up, 4 down

oldmike
Wednesday, July 28, 2010 @ 1:01:34 AM

been done http://www.etsy.com/listing/24429409/sony-playstation-controller-shaped

0 up, 0 down

fluffer nutter
Friday, July 30, 2010 @ 11:29:56 AM

I meant a full-sized one for the kiddies gettin' angrrry. Grrah!

0 up, 0 down

kraygen
Tuesday, July 27, 2010 @ 1:28:13 PM
Reply

Man I would really like to make me a chocolate shake in my Playstation blender.

2 up, 0 down

shadowscorpio
Tuesday, July 27, 2010 @ 1:30:25 PM
Reply

This is pretty cool. Once I think Sony thought of it all they do this. These guys have been innovative and creative every since Nintendo turned down their CD-ROM drive. Here ye, here ye! Long Live Sony I say! Hope they continue to expand.

2 up, 0 down

Jordahn
Tuesday, July 27, 2010 @ 2:25:06 PM
Reply

I currently have a PlayStation baseball cap, skull cap, and a long sleeve vented shirt. Those were acquired in the early 2000's. Since then, PlayStation apparel has dropped off the face of the earth. With the exception of my LBP shirt, it's about time to see more PlayStation branded items coming back in the market place.

2 up, 0 down

WorldEndsWithMe
Tuesday, July 27, 2010 @ 3:21:15 PM
Reply

BUT, will the Playstation sneakers make me run faster?

5 up, 0 down

kraygen
Tuesday, July 27, 2010 @ 5:25:16 PM

Only while wearing them. ;)

3 up, 0 down

WolfCrimson
Wednesday, July 28, 2010 @ 6:26:36 AM

Only if you hold circle.

0 up, 0 down

BikerSaint
Tuesday, July 27, 2010 @ 3:23:50 PM
Reply

I want a Playstation toaster that brands the PS logo into my bread.

And when my toast pops up ready, I want to hear Kevin Butler's voice yelling out some hilarious gems of Playstation whit.

Last edited by BikerSaint on 7/27/2010 3:24:18 PM

5 up, 0 down

Scarecrow
Tuesday, July 27, 2010 @ 4:02:59 PM

lmao! Toasty!

Now go toast some gods in GOWIII (ok ok I tried lol...)

1 up, 0 down

kraygen
Tuesday, July 27, 2010 @ 5:25:59 PM

Pew! Pew! Pew!

2 up, 0 down

StangMan80
Tuesday, July 27, 2010 @ 6:32:20 PM

I'll buy that, a toaster that brands the PS logo in the bread. thats souds freak'n awesome. I would buy PS everything how about playing my PS, sitting in a PS chair, grabing my PS energy drink out of a PS ice chest, with my feet resting on a PS table.

4 up, 0 down

RebelJD
Tuesday, July 27, 2010 @ 6:57:23 PM
Reply

The Playstation Branding is going to be HOT. A quality logo showing up on a quality item is a win-win. I'm all for it.

1 up, 1 down

gangan19
Tuesday, July 27, 2010 @ 11:23:45 PM
Reply

it only does everything? they mean it!?...lol

4 up, 0 down

main_event05
Tuesday, July 27, 2010 @ 11:58:44 PM
Reply

Hmmm, Playstation contraceptives. haha

2 up, 0 down

shaydey77
Wednesday, July 28, 2010 @ 4:07:05 PM

It only does everything! :)

0 up, 1 down

BikerSaint
Wednesday, July 28, 2010 @ 2:16:59 PM
Reply

Sony did all this PS logo branding many moons ago.
I remember all us old-time Playstation Underground members being able to buy all kinds of "PS Underground" branded goodies.

Damn, I miss that original PS magazine, & as a PS Underground member, I eagerly awaited my mailbox every 3 months for that special PSU mag(which was actually a 2-disc set of playable demos, & with a same-sized enclosed booklet too).

Last edited by BikerSaint on 7/28/2010 2:18:58 PM

1 up, 0 down

shaydey77
Wednesday, July 28, 2010 @ 4:06:18 PM
Reply

Anyone that would buy any of this crap is a fanboy.. Now where the devil did i put my PS hoodie?

0 up, 0 down

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