Itagaki On Gaming In Japan And Being A "True Japanese"
Perhaps the best rant on the state of the Japanese gaming industry to date has been made by Metal Gear Solid guru Hideo Kojima.
But it seems like every Japanese head honcho in the biz has something to say about the flagging gaming environment in the East, and the latest is Tomonobu Itagaki, Ninja Gaiden and Dead or Alive mastermind who is currently working with THQ to bring Devil's Third to life. Itagaki not only believes Japanese gaming is "dying," he also says all of Japan's rapid industrial growth has come to a screeching halt due to the government's poor investment decisions. This all came out in vivid detail during a recent Edge interview, where Itagaki says "Japan failed to import capitalism or rather, it failed to understand the lessons of capitalism, of a free market economy." When asked if Japan was rising in power between the '60s and '90s, Itagaki replied:
"Yes. They were doing great. But in the years they were doing great, they had to prepare things. The infrastructure, education, the things you need to do to continue to be that way. But the older generation failed to do that. But don’t think I trust those people who are trying to change things now. It’s not a good idea to trust people who are yelling things have to change. They’re salesmen, just salesmen with something to sell."
He calls himself a "true Japanese," and it appears he's actually interested in becoming a political leader in his country. The man has never had an ego problem - he calls himself one of the top three smartest guys in the gaming industry - but that might be exactly what Japan needs. When asked if he was willing to run for office, the answer was: "Yes. There have been some offers for me to become a political candidate in Japan, and we do need a strong leader."
Well, okay. ...could you do us all a favor, though, and make sure all your secretaries and campaign managers look exactly like the girls in DoA? We'd so become Japanese citizens just to vote for ya.
Tags: itagaki, devils third, devil''''''''s third, game industry
8/10/2010 10:36:16 AM Ben Dutka
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Comments (28 posts)
Highlander
Tuesday, August 10, 2010 @ 11:10:40 AM
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WolfCrimson
Tuesday, August 10, 2010 @ 11:17:27 AM
Temjin001
Tuesday, August 10, 2010 @ 1:25:58 PM
I haven't ever been able to understand why he hates on Tekken. My suspicion is that he has angst against Tekken because it gobbled up a ton of the fighting market. It was his largest competitor. I suspect that he decided to move DOA onto Xbox, where Tekken doesn't exist, so he could perhaps grow his own culture of fighting gamer on XBox.
Seeing that DOA didn't really make a huge splash on Xbox exclusively (except for DOA XBV pun intended), I believe DOA will return to being a multi-platform series.
Ben Dutka PSXE [Administrator]
Tuesday, August 10, 2010 @ 2:26:02 PM
Highlander
Tuesday, August 10, 2010 @ 3:20:31 PM
Highlander
Tuesday, August 10, 2010 @ 3:56:52 PM
Temjin001
Tuesday, August 10, 2010 @ 7:17:42 PM
LegendaryWolfeh
Tuesday, August 10, 2010 @ 8:47:38 PM
JackC8
Tuesday, August 10, 2010 @ 12:43:25 PM
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kraygen
Tuesday, August 10, 2010 @ 12:52:11 PM
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Maybe if they want to make good games they should give up the politics, forget what "western" gamers want and just start making visionary masterpieces the way you want them, so we can enjoy them.
Highlander
Tuesday, August 10, 2010 @ 1:33:13 PM
Itagaki, Kojima, Wada, all three men, all three Japanese, and all three with different opinions all pointing to the same issue. The major, global, Japanese developers have an identity crisis. They are each, in their way, caught up in the agony of trying to make their own games, but somehow morph the game to fit western and Asian audiences.
But why did we western gamers attach ourselves to JRPGs and other Japanese games localized for the western market? Was it because they had been made for the western market, or was it because there was something there that we could not find in games developed outside Japan? I feel like part of the reason for the confusion and uncertainty among these major developers in Japan is that they are caught in a dilemma. Perhaps it would be easier for them to focus on their own market, make good games and then localize some for the west?
But there is so much money flowing from the west both in terms of revenue from game sales and from contracts with companies like Microsoft. So from a business point of view, there are reasons to pander to the western gamers instead of simply concentrating on making the best game possible for the core, home (Japanese) audience. Creatively though, I think that the developers would rather focus on creating the best game for their core fans, and worry about localizing afterward.
I would hope that someone like Itagaki would have the strength of personality and influence to stand firm and retain the creative freedom that made Japanese games among the most creative in the world.
kraygen
Tuesday, August 10, 2010 @ 10:46:00 PM
Temjin001
Tuesday, August 10, 2010 @ 4:47:17 PM
Fatcat3788
Tuesday, August 10, 2010 @ 2:21:14 PM
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Scarecrow
Tuesday, August 10, 2010 @ 4:09:13 PM
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His take on Japan's economy/government is actually interesting. Japan was growing fast in the 1980s-1990s. Now it seems like they're having problems.
On the gaming aspect, well his new game looks interesting. Not sure I like the style, but it's interesting, might check it out.
Japanese devs just need to stop thinking like they need to cater their games to westerners.
Quality is quality no matter who you cater to.
Sadly the gun revolution in gaming will probably prevent Japanese companies from selling as many copies as they would last gen and the gen before that.
Highlander
Tuesday, August 10, 2010 @ 5:00:31 PM
WorldEndsWithMe
Tuesday, August 10, 2010 @ 6:40:09 PM
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Axe99
Tuesday, August 10, 2010 @ 7:02:48 PM
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So from my angle, and to paraphrase Hot Shots, his ego's writing cheques his intellect can't cash. His understanding of capitalism (and infrastructure!) for a start is horribly flawed. Japan has some of the best infrastructure in the world, and has invested (per capita, relative) far more into it in recent decades than the US and many European countries.
As for politics, I can't see someone as ego-driven and lacking in substance as Itagaki making a big splash, as in politics people like that are a dime-a-dozen.
Don't get me wrong, I don't hate Itagaki - but I definitely wouldn't use him as a role model, and if I had to put together a high-performing organisation, or produce an innovative game, he wouldn't be in my top 100 people to be on the team, let alone leading it.
Temjin001
Tuesday, August 10, 2010 @ 8:07:25 PM
To this day, DOA4 is still the pinnacle of environmental interaction and complex stage design. It's also noteworthy that no other fighter moves as fluidly in motion as DOA4 does.
Ninja Gaiden was a major step forward for the 3rd person action-hack 'n slash genre. At that time, DMC, Rygar, and 3D Castlevania were all that really defined the genre. Itagaki's experience designing fighting games really paid off because it's evident that the tactical details in play surpassed those of any other games in a like genre. NG was unique to others because the game demanded that you understood the combat. The game would be criticized for being too hard. This wasn't hard as in cheap, poorly designed, no, it was only as hard as a player's inexperience made it. As a person grasped the fundamentals of play they would find that the game really wasn't annoying hard like say PS2's Shinobi, instead, intensely rewarding. NG also looked fantastic, and once again, had incredibly fluid animation.
___________
Wednesday, August 11, 2010 @ 4:15:22 AM
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i can see a lack of passion out of japanese developers.
capcom for example use to be the cream of the crop, they use to release so many games and every single one of them brilliant!
these days though there releasing less titles and there no where near as good as they use to be.
than theres the were sending well established IPs to western developers, were only going to work on new IPs ourselves.
that just goes to show how much passion they have for their creations.
if they really did care about their games, than why would they be shelving it off to other devs?
same thing with $E, though instead of laziness and lack of passion they have screwed themselves up by being greedy and changing their games to reach a larger audience.

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Temjin001
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Tuesday, August 10, 2010 @ 10:59:38 AM
I wouldn't like that.