Sony: PS3 The "De Facto Purchase," Right On Track
The differences between the late-2006 PlayStation 3 and the 2010 PlayStation 3 are significant. In fact, Sony says it has gone from a questionable $600 buy to the "de facto purchase."
This according to what Sony Computer Entertainment Europe president Andrew House told Eurogamer; the new "entry level hardware price point" and the release of the PS3 Slim have proven to be sales catalysts. From the start, Sony has always called this generation (and indeed, every generation) a marathon rather than a sprint, which is why early on in each console era, the PlayStation brand met with a fair amount of criticism. But at the end of the day...well, the PS3 is certainly following that well-established line. Said House:
"We're really pleased. I'd characterise it as right on track. The important thing we always frame the discussion with is our view that the full length of the life cycle is likely to be significantly longer than anything we've seen before. We offered some fairly good reasons for that: the fact you have a network device, the value of the network that grows over time, a portfolio of services that grows over time.
Within the context of assuming this will be a different and much longer life cycle than previously, we're right on track where I would hope we would be at this point in the life cycle."
As of now, there are 38 million PS3s in households around the world and as the PS3 has routinely outsold the Xbox 360 in the past year, the gap between Sony and Microsoft has almost closed; Microsoft reports 41.7 million 360s sold globally. House said Sony now has the momentum and things like PlayStation Move will help. He says that after the "slow burn" that was the PS3's start, the system should now be the de facto purchase for anyone interested in getting involved in gaming. During his GamesCom briefing, House added that PS3 software sales are up 38%, and says that "software performance on a tie ratio basis is better on PS3 than it was at the same point on PS2." Finished the president:
"That's very good. We have sold all of these consoles at price points that are way significantly higher than those comparably at the same point in the life cycle on PS2. What that says to me is the consumer is seeing intrinsic value in the offering we're putting out there."
Tags: ps3, playstation 3, sony, ps3 sales
8/19/2010 12:58:12 PM Ben Dutka
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Comments (94 posts)
Jawknee
Thursday, August 19, 2010 @ 1:49:27 PM
Temjin001
Thursday, August 19, 2010 @ 2:36:08 PM
If so, I'd like to know. It's truth that I seek after all.
VGchartz currently shows 42 million 360's and 36.6 million PS3's sold globally.
That's a 5.4million gap.
So assuming that you're right about last year's gap, a 6 million lead, that's only about a 600,000 gain for a years span of sales. Doing some simply math, at that rate of increase it'll take many years for Sony to close the gap. That's 9 years from now, Jawknee. We really need to see Sony demolishing MS in sales regularly, and here domestically.
And when we read NPD numbers that are ballpark to VGchartz, it's a bit concerning that that isn't the case.
The main point I was trying to make, is that I tire of reading that it will, someday (some year even?), pass 360. I would rather read that it has.
Jawknee
Thursday, August 19, 2010 @ 2:50:59 PM
Jawknee
Thursday, August 19, 2010 @ 3:06:51 PM
Temjin001
Thursday, August 19, 2010 @ 3:10:06 PM
The PS3 source was a good one. It linked me to a Sony Corporate page that detail the Fiscal Year sales of PS3's through Q1 of 2010
Which was 38.1 million PS3's
The source for 360 was a headline for MS's announcement of 41.7 million units shipped.
Jawknee
Thursday, August 19, 2010 @ 3:13:25 PM
My previous comment hasn't been approved yet but its a link to Sony's site stating the number of units sold for each quarter each year.
By the way, i meant no hostility. Apologies if my initial comment came across that way.
Last edited by Jawknee on 8/19/2010 3:14:14 PM
Temjin001
Thursday, August 19, 2010 @ 3:32:14 PM
godsman
Thursday, August 19, 2010 @ 3:37:14 PM
Since Microsoft only reveal shipped consoles, Vgchartz only show 41 million on the website. So VGchartz are assuming there are 0 Xbox sitting on the shelf, which is not true. That is the inaccurate part of Vgchartz.
Last edited by godsman on 8/19/2010 3:38:13 PM
manofchao5
Monday, August 23, 2010 @ 12:31:11 AM
manofchao5
Monday, August 23, 2010 @ 12:31:12 AM
MyWorstNightmar
Thursday, August 19, 2010 @ 1:53:14 PM
shadowscorpio
Thursday, August 19, 2010 @ 11:39:27 PM
RadioHeader
Thursday, August 19, 2010 @ 1:55:20 PM
Reply
StangMan80
Thursday, August 19, 2010 @ 1:56:59 PM
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Kinect works, looks and plays horible.
Halo, I personly don't like it and this is bungie's last.
I wonder if Halo will come to Sony's console as well, with there next dev? I most likely won't get it either way.
MyWorstNightmar
Thursday, August 19, 2010 @ 1:59:29 PM
Reply
MyWorstNightmar
Thursday, August 19, 2010 @ 2:07:03 PM
MyWorstNightmar
Thursday, August 19, 2010 @ 2:11:56 PM
WorldEndsWithMe
Thursday, August 19, 2010 @ 3:16:49 PM
Fane1024
Friday, August 20, 2010 @ 6:19:37 PM
MyWorstNightmar
Thursday, August 19, 2010 @ 2:05:26 PM
Xombito
Thursday, August 19, 2010 @ 2:09:51 PM
Highlander
Thursday, August 19, 2010 @ 10:53:06 PM
Perhaps it's time to lay to rest that stupid argument along with "There's no games", "It's too hard to program", "It's as unreliable as the 360", "It's too expensive", "It downloads my firmware too slow", "Cross game chat is a deal breaker", "PSN is crap, Live is teh brilliant", "No one plays online on the PS3", "The PS3 will be gone within a year", "The PS3 is a failure", "The PS3 will never catch the 360", etc....
None of these arguments ever made much sense or had much merit, and neither does saying that a significant fraction of PS3 buyers only bought it as a BluRay player.
Thank you, and good night.
shadowscorpio
Thursday, August 19, 2010 @ 11:48:50 PM
I bought my PS3 primerily for gaming. If Sony wants to throw in all the extra goodies then I'll use 'em.
Enough of these assumptions that people got the PS3 only for the blueray,etc., etc, etc.
Sony was in the console gaming business long before Microsoft, hence they have more experience in it. One would be ignorant to think that Sony's console would just dissapear because the 360 had a 2 year headstart.
Fane1024
Friday, August 20, 2010 @ 6:23:28 PM
The X Factor 9
Thursday, August 19, 2010 @ 2:10:27 PM
Reply
MyWorstNightmar
Thursday, August 19, 2010 @ 2:14:19 PM
WorldEndsWithMe
Thursday, August 19, 2010 @ 3:18:47 PM
faraga
Sunday, August 22, 2010 @ 2:18:46 AM
Xombito
Thursday, August 19, 2010 @ 2:17:38 PM
Reply
Jawknee
Thursday, August 19, 2010 @ 2:26:07 PM
Jawknee
Thursday, August 19, 2010 @ 2:51:46 PM
WorldEndsWithMe
Thursday, August 19, 2010 @ 3:19:56 PM
Amazingskillz
Thursday, August 19, 2010 @ 3:04:18 PM
Reply
mexgeo86
Thursday, August 19, 2010 @ 3:34:13 PM
MyWorstNightmar
Thursday, August 19, 2010 @ 5:19:55 PM
Amazingskillz
Thursday, August 19, 2010 @ 3:05:37 PM
Reply
Underdog15
Thursday, August 19, 2010 @ 3:07:34 PM
Reply
Jawknee
Thursday, August 19, 2010 @ 3:09:00 PM
Jawknee
Thursday, August 19, 2010 @ 3:08:30 PM
Reply
I really would like to know the number of Xbox users that own more then one console or have bought more then one console in it's life time. I wouldn't be surprised if all those rebuys are whats putting MS ahead.
Last edited by Jawknee on 8/19/2010 3:09:23 PM
godsman
Thursday, August 19, 2010 @ 3:25:52 PM
anjpikapp3
Thursday, August 19, 2010 @ 5:01:55 PM
godsman
Thursday, August 19, 2010 @ 8:31:32 PM
Fane1024
Friday, August 20, 2010 @ 6:27:40 PM
WorldEndsWithMe
Thursday, August 19, 2010 @ 3:24:45 PM
Reply
But the most important thing of all is PS3 has the best software. I just wish that monstrosity wasn't holding it back in the multiplatform arena and strangling games into it's tiny DVD.
godsman
Thursday, August 19, 2010 @ 3:32:40 PM
It's hard to tell how many people bought the Xbox again and again due to RROD. I think the best way to prove that there are more "functional" consoles out there, is based on software sales. According to Vgchartz, the PS3 has been outselling XBox in software sales on a week to week basis.
sawao_yamanaka
Thursday, August 19, 2010 @ 3:32:15 PM
Reply
Hoagie324
Thursday, August 19, 2010 @ 3:34:33 PM
Reply
kraygen
Thursday, August 19, 2010 @ 3:38:52 PM
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Due simply to the fact that Sony claims their number of 38-39 million is ps3's sold.
M$ openly claims there 41 million is units sold.
Of all the stores that carry 360's I highly doubt many of them are out of stock since M$ has never had a 360 shortage at all. Also every store usually has quite a few 360's in stock and there's probably several million stores that sell 360's.
Considering all this, I'd say it's highly likely that 360's sold is several million less than ps3's sold.
Then if you consider replacements and what not. I'm sorry 360 is not in the lead. It just seems like common sense to me.
BikerSaint
Thursday, August 19, 2010 @ 4:45:21 PM
Reply
Jawknee
Thursday, August 19, 2010 @ 5:42:59 PM
totozero18
Friday, August 20, 2010 @ 1:58:30 PM
Scarecrow
Thursday, August 19, 2010 @ 5:54:26 PM
Reply
Sadly it's like there's a majority of Americans who actually like cheap quality/bad hardware like the 360 with the countless shooting games.
It's got to be the shooting games BS. Sad how simple some gamers can be, one genre changes their console decision so heavily.
Anyway, Japan and Europe know quality, they'll get the ps3 over.
Last edited by Scarecrow on 8/19/2010 5:54:38 PM
Clamedeus
Thursday, August 19, 2010 @ 6:11:44 PM
Jawknee
Thursday, August 19, 2010 @ 7:20:39 PM
MS got a head start is all. They got to the new generation of gamers before Sony did. Being American has nothing to do with it.
Last edited by Jawknee on 8/19/2010 7:26:03 PM
Scarecrow
Thursday, August 19, 2010 @ 7:37:47 PM
One of the factors is that the majority does indeed prefer crap quality v-game hardware. The other as I pointed out is the gun (fps) era 360 prides itself in.
You can always dig up what most Americans were saying 'bout ps3 "too pricey." Yet Europe and Japan elected to go for the quality console.
By the way, Apple is bigger than Microsoft now? Seriously? I thought Microsoft was still on top?
shadowscorpio
Thursday, August 19, 2010 @ 11:58:20 PM
Jawknee
Friday, August 20, 2010 @ 1:25:50 AM
I'm not sure why a lot of Americans opted for the Xbox. Having a full years head start and hitting that younger generation hard with ads, cheaper price and more games at the start worked out well for MS here in the states.
Its a given that PS3's would sell well in Asia. It's a Japanese console. I suppose the same could be said about Americans and the Xbox but i would just point out our support for foreign cars.
The Xbox was the "cool thing to get" when it released and MS made sure of that with all the advertising to the kiddies. They got hooked. ha
Jawknee
Saturday, August 21, 2010 @ 3:34:34 PM
It could just be that the Xbox and Halo are the trendy consoles to get. It really hurt Sony releasing the PS3 with a 600 dollar price tag with most consumers. I have to admit, i was like "$600, are you kidding me!" but since i love Sony stuff so much i figured out how to get it. most other consumers saw the Xbox with a cheaper price, better online gaming and Halo, so naturally they flocked to MS.
Sony made a lot of mistakes with the PS3's launch and it gave MS the advantage. PS3 would always sell better in Asia. Thats Sony's main target market. Well it was. Things are changing though. More Americans are starting to see the value in the PS3 and they will manage to pull ahead, even in the States. Im predicting it now. By the time a new Xbox comes out, Sony will be dominating the sales charts.
If im wrong you can kick me. haha
Last edited by Jawknee on 8/21/2010 3:39:36 PM
GuernicaReborn
Thursday, August 19, 2010 @ 7:49:07 PM
totozero18
Friday, August 20, 2010 @ 2:04:50 PM
Clamedeus
Friday, August 20, 2010 @ 2:13:22 PM
marcusfrommo
Thursday, August 19, 2010 @ 6:15:18 PM
Reply
I mean no disrespect to Bill Gates donating half his wealth, but if he instead put 1/5 of that or more into developing the next gen xbox console. And he didn't care about teaming up and or stealing ideas from his rivals sony or apple or isn't ashamed to work with whoever company has the latest invention. OMGoodness, that would be a monster.
Of coarse sony will have their latest thing and i don't doubt that they won't have something just as competitive or more. Mind you, i'm not a big xbox fan, but that newer model kinda took me by suprise.
I say that because xbox pretty much has everthing going for it. The xbox live gamer points that reminds me so much of the tilt arcades tokens. A unique interface, tons of game demos, games, gamer pictures, wallpapers, you name it, they got it on xbox live. But the 2 biggest things that hurts them the most are there hard drive and cd rom space limitations.
Don't get me started on the first 20 gig harddrive xbox that claimed to be cheaper because it's broken into parts, or the high priced memory units and hard drives that you had to buy only from microsoft. Lastly, the Kinnect. I really think the kinnect could be a serious contender, that is until i heard that they took some component out that now probably causes it to lag. Are you telling me that it could read sign language had that special component been in there. Microsoft said that it was too expensive to make a profit. There charging 150 dollars for it right now without it, how much more would it be with it?
Very last, if halo is set for next month and Halo is set for September this year, gears is set for the first quarter of next year, after that what more exclusives do they have. Sony has netflix, ps3 plus, movies to purchase and or rent in standard and high depth, just you wait, 3d movies for purchase and or rent may be sooner than expected, hbo, showtime, (nuff said), just as much anime if not more than xbox, and finally the option to by the largest notebook harddrive available (and still be under warranty i might add).
Sorry for the long rant.
Scarecrow
Thursday, August 19, 2010 @ 6:30:10 PM
Highlander
Thursday, August 19, 2010 @ 10:57:30 PM
And you think he should have spent *more*?
Casual Friday
Friday, August 20, 2010 @ 7:07:14 AM
I still have a hard time seeing either one make up for all of their losses by the end of this generation.
Deleted User
Thursday, August 19, 2010 @ 6:41:49 PM
Reply
BikerSaint
Friday, August 20, 2010 @ 12:53:45 AM
Reply
Lawless SXE
Friday, August 20, 2010 @ 2:35:54 AM
Reply
Why can people not see that the PS3 is everything that you could possibly want in a games console and more? It truly is mindboggling to me, but hopefully the sales charts start showing a true lead for the PS3 sometime soon. Forget having to factor in repurchases/shipped vs. sold/whatever else, but have it solid and defined truth.
Sony needs to pull something out of the bag that will sell the PS3 in a big way, and I think that GT5 will go a long way towards doing that.
Peace.
Mornelithe
Saturday, August 21, 2010 @ 12:59:28 PM
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Glad everyone else is finally catching up with my forward way of thinking. Guess that's just more proof as to exactly how much I rule.
firesoul453
Saturday, August 21, 2010 @ 11:16:24 PM
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I am not saying that changes were the wrong move (they were for the most part the right move)
but I wish they would sell the $300 model along side a more expensive model with the best of all versions of the ps3 (full backwards compatibility, piano finish, chrome trim, touch sensitive buttons, linux support, 4 or more usb ports (I'd like 1 or 2 on the back along side 4 on the front), memory card reader, slim profile, more efficient, etc.)
I know I'd pay way more for these features
Last edited by firesoul453 on 8/21/2010 11:16:57 PM

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Temjin001
Reply
Thursday, August 19, 2010 @ 1:36:14 PM
It would appear that PS3's ability to close the gap will continue to be dependent on how much more Japanese adopt the PS3.
I just hope I don't keep reading headlines 2-3 years from now that keep claiming that the PS3 is going to close the gap or surpass.