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Enslaved Gets The Benefit Of A Big Marketing Campaign

Business is business. If you want your game to sell, you had best let people know about it.

Namco Bandai has a big game coming up in October; it's Ninja Theory's Enslaved: Odyssey to the West, and everyone is expecting something mighty special. And whether it lands those high review scores or not, Namco will still throw its full weight behind an ad/marketing campaign. According to MCV, the publisher "will dedicate its biggest marketing" spending to Enslaved; it'll receive even more help than last year's Tekken 6. They'll be advertising on TV and they're targeting both print and online publications, too. Said Namco PR and marketing manager, Lee Kirton:

"Enslaved really is the cream of British talent uniting for an epic video gaming experience. Ninja Theory is a truly brilliant studio that has done a remarkable job creating a totally believable story in this futuristic post-apocalyptic world.

We really want this title to stand out amongst the crowd as not just a brilliant gaming experience, but also as one of the greatest stories told within an interactive universe – if it doesn’t win awards then I’m going to eat my joypad."

Just remember that we're talking about a UK source and a UK studio; all this advertising might be geared toward Europe, so perhaps American gamers won't see as much of it. But hey, at least Namco is pushing it and it's good to see they're confident. As for that last bit about guaranteed awards...well now, we'll just have to wait and see; the competition is more than a little stiff this year, you know...

Related Game(s): Enslaved: Odyssey to the West

Tags: enslaved, odyssey to the west, namco, ninja theory

8/21/2010 10:40:53 AM Ben Dutka

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Comments (82 posts)

Jawknee
Saturday, August 21, 2010 @ 11:04:40 AM
Reply

Anyone else think this game looks a bit generic?

Agree with this comment 10 up, 0 down Disagree with this comment

Temjin001
Saturday, August 21, 2010 @ 11:14:00 AM

Yes, and I don't know what it is about it but I can't help but want to make negative comments about it.

So here it is.

Grrr I'm monkey-ape man and I'm distraught lonely girl. Buy our game!


I feel better.

For now =p

Agree with this comment 9 up, 0 down Disagree with this comment

Jawknee
Saturday, August 21, 2010 @ 11:38:04 AM

The games design looks very uninspired. What's with the character designs?

If this game flops, I wonder who they'll blame. Can't blame the PS3 this time.

Agree with this comment 6 up, 0 down Disagree with this comment

B-RadGfromOV
Saturday, August 21, 2010 @ 12:12:46 PM

I hate to say it, but I agree. I'll try not to agree until I play it, but it's certainly looking a hell of a lot like 2008s Prince of Persia, which, by the way was terrible.

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WorldEndsWithMe
Saturday, August 21, 2010 @ 1:54:18 PM

Yeah something about this game is rubbing me the wrong way, I'll be looking at scores, but it does look pretty lame so far.

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Kowhoho
Saturday, August 21, 2010 @ 2:54:06 PM

It seems like you guys have bitter feelings toward Ninja Theory for some reason. Why? They made mistakes with Heavenly Sword that made production costs skyrocket and couldn't profit even after some good sales. In the end this made them create their next game on multiple platforms. Is this not understandable?

You're having doubts about Enslaved now, but look at what this studio gave us in Heavenly Sword! One of the greatest of this generation, particularly for their story. Have some faith! :). I think they deserve some trust.

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NoSmokingBandit
Saturday, August 21, 2010 @ 3:06:40 PM

Perhaps, but at least its not monochromatic like most modern games.

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Jawknee
Saturday, August 21, 2010 @ 3:29:17 PM

@NoSmokingBandit, This is true but there is an awe-full lot of green.

@Kowhoho, i have no feelings towards Ninja Theory. Heavenly Sword is the only game i know of that they made. I didn't dig it but i certainly see why others did. They just seem to have little confidence in their products and this games design just looks a bit generic to me. Nothing against Ninja Theory.

Last edited by Jawknee on 8/21/2010 3:31:46 PM

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WorldEndsWithMe
Saturday, August 21, 2010 @ 4:02:27 PM

Got to agree with Jawk, except that I did like HS a lot. This isn't about the game being multiplat, it's the game itself. Something is just off, I usually have a sixth sense about things like this.

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TEG3SH
Saturday, August 21, 2010 @ 7:11:43 PM

nooooooooooooooooooooooo "pause" then a capital NOOOOOOOOOOOOOOOOOOOOO .

wanna bet 10 bucks this game will be great ???

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B-RadGfromOV
Saturday, August 21, 2010 @ 8:42:15 PM

I never played heavenly sword, so I don't know about "bitter feelings", that's just the vibe this game is giving off at the moment.

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Kowhoho
Saturday, August 21, 2010 @ 9:12:41 PM

Lol, maybe I'm the one with cloudy vision. My enjoyment of heavenly sword may be giving me false hopes about enslaved, but I'm still expecting great things. :)

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sirbob6
Saturday, August 21, 2010 @ 11:15:41 AM
Reply

"one of the greatest stories"? I will belive it when I see it.

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frostface
Saturday, August 21, 2010 @ 11:24:12 AM
Reply

That'd be an interesting YouTube video watching this dude eating his Joypad!

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ABUrabad
Saturday, August 21, 2010 @ 11:32:46 AM
Reply

actually I may believe that ,they are really able to get great game story over there,because I have experienced the one of the best ever game stories at Heavenly Sword and they can achieve that again but still I'm feeling a little bit sad that this game will go multi-platform

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Oxvial
Saturday, August 21, 2010 @ 11:38:55 AM
Reply

Castlevania FTW!

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Alienange
Saturday, August 21, 2010 @ 3:31:24 PM

For real

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Cole
Saturday, August 21, 2010 @ 11:39:25 AM
Reply

I'm still not sure about this game, but after reading this preview I'm officially interested. Check it out. And yes.. I'm aware of Kotaku and their PS3 bashing ways(Or is it just Jim Sterling?) but it's a pretty interesting read.

http://kotaku.com/5617807/enslaveds-story-is-touching--a-penis

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Jawknee
Saturday, August 21, 2010 @ 12:04:10 PM

Jim writes for Destructoid, not Kotaku.

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Ben Dutka PSXE [Administrator]
Saturday, August 21, 2010 @ 2:00:43 PM

Yeah, same idiot that just gave K&L2 a 1.

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WorldEndsWithMe
Saturday, August 21, 2010 @ 2:46:36 PM

People that stupid shouldn't be in the mix, I think his goal (besides massively biased reviews that drag in hits) is to screw up metacritic.

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Alienange
Saturday, August 21, 2010 @ 3:32:45 PM

K&L2 is 4 hours of gameplay with poor multiplayer. It deserves to be panned.

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Jawknee
Saturday, August 21, 2010 @ 4:00:56 PM

I think the game is a stinker too but a 1? really?

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WorldEndsWithMe
Saturday, August 21, 2010 @ 4:03:09 PM

E.T. The Extraterrestrial is a 1.

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Temjin001
Saturday, August 21, 2010 @ 5:07:06 PM

Wow, a 1. I had to go over to that Destrucoid site just to see it to believe it.

I was thinking maybe they measured with a 5 or 4 point system, but nope! a full 10

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Nickjcal
Saturday, August 21, 2010 @ 7:29:14 PM

i think it was maybe a 6. I didnt like it but the style of the game and all wasnt bad. And that Jim guys complaining the Ai ambushed him too much? Isn't that what you want? A game that challenges you and actually has the enemies coming after you instead of sitting behind a wall to get killed?

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Ben Dutka PSXE [Administrator]
Saturday, August 21, 2010 @ 10:53:06 PM

Alienange: Bullsh** it's 4 hours. Whoever comes up with these numbers NEVER seem to be right.

Shadow: Sterling is a guaranteed twitch gamer who can't sit still for more than 10 consecutive seconds, which is why he probably never made it past the first stage and complained about "ambushes."

Last edited by Ben Dutka PSXE on 8/21/2010 10:54:31 PM

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___________
Sunday, August 22, 2010 @ 3:03:58 AM

only took me 5 hours to finish and i died ALLOT!
o, and what ambushes?
all the AI does is sit in cover for 2 days, and stare at you like a stunned mullet!
if i had a penny for every time i took cover next to a enemy, id face him, put me reticule on him he would be facing me staring at me like hes huffed up on 10 pounds of acid!
1 no, but a 7, maybe 7.5 if your feeling extremely generous!

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Qubex
Saturday, August 21, 2010 @ 11:48:46 AM
Reply

I don't know, I am just not convinced by it. After the horrible disappointment of the Mafia II port, this Enslaved propaganda has just topped my week off.

I can't judge it yet, but from what I have seen of it and read... I do feel uninspired...

Q!

"play.experience.enjoy"

Last edited by Qubex on 8/21/2010 11:49:27 AM

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Jawknee
Saturday, August 21, 2010 @ 12:20:00 PM

I'm sure they know what they are doing in regards to working with the PS3, but for me, i didn't find the Heavenly Sword too appealing and this just looks worse.

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shadowscorpio
Saturday, August 21, 2010 @ 12:24:02 PM

You're not in the wrong to feel that way. Third party devs haven't be giving the PS3 the kind of attention that they gave the PS2. Its always a downgraded port if the game is multiplat.

I think this is why Sony has been working with the devs directly when it comes to the PSP2 and the PS4 so as not to have devs make the excuse that Sony's platforms are 'too hard' to work with.

I don't want anymore ports. Period.

Last edited by shadowscorpio on 8/21/2010 12:24:29 PM

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Mornelithe
Saturday, August 21, 2010 @ 12:27:05 PM
Reply

Unfortunately, Ninja Theory ditching Heavenly Sword production for a generic tps, is all the publicity I need to know about. Sorry, NT, I just don't buy MP games that often for PS3.

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Lawless SXE
Saturday, August 21, 2010 @ 6:35:24 PM

Erm, Enslaved isn't a TPS. It's more of an action/adventure like Heavenly Sword with the ICO dynamic, and I don't think that there is any multiplayer either. I could be (and probably am) wrong on that though.
Peace.

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chedison
Saturday, August 21, 2010 @ 11:10:42 PM

Lawless, you are correct. where did you get that it was a tps?

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Mornelithe
Sunday, August 22, 2010 @ 1:03:31 PM

Ok 'third person fighter', yeesh. Given every single screen shot and bit of information available currently, showing the game from the 3rd person, I refer to it as a tps. There doesn't have to be any shooting.

Regardless, as I said, not interested in a multi-plat, generic, TPF-style game. NT can enjoy the hole they've dug themselves. I personally hope the 1.43m units of Heavenly Sword, is more than double what this game moves.

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Deleted User
Saturday, August 21, 2010 @ 1:42:42 PM
Reply

hey guys quick question what is a good playlist for Red Dead Redemption ? sorry for being off topic

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WorldEndsWithMe
Saturday, August 21, 2010 @ 1:56:37 PM

What on Earth are you talking about?

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Alienange
Saturday, August 21, 2010 @ 3:37:30 PM

I like Team Deathmatch and Gold Rush

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NoSmokingBandit
Saturday, August 21, 2010 @ 6:02:35 PM

Do the license tests first, you can build up a good garage with the cars you win from those and you can start racing without spending any cash.

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WorldEndsWithMe
Saturday, August 21, 2010 @ 7:27:13 PM

What are YOU talking about Bandit? GT5?

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NoSmokingBandit
Saturday, August 21, 2010 @ 10:01:59 PM

I was just going off topic to fit in....



;)

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Shams
Sunday, August 22, 2010 @ 12:07:43 AM

I like ice cream.

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Shams
Sunday, August 22, 2010 @ 12:08:23 AM

...And GT5, not necessarily in that order.

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ro kurorai
Saturday, August 21, 2010 @ 1:49:02 PM
Reply

Marketing in the US won't make any difference. 360 players will buy Black Ops and Reach and well, there's not so many PS3 owners in the US that would justify an extensive ad campaign.

Europe is PS3's strongest territory, consequently it's prudent to advertise Enslaved heavily here.

No matter the reviews, I'm getting this day1.
The acting seems top-notch and story-telling is NT's expertise. I don't care much about MP (except UNS2 and Hot Pursuit), so a story driven, cinematic SP experience by NT is all I need until U3/Last Guardian release.

I'm still hoping NT used a custom engine for the PS3 version but I'm afraid they used UE3 for PS3 as well.
Wonder how good the PS3 port turns out, considering NT's experience with the console.

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WorldEndsWithMe
Saturday, August 21, 2010 @ 1:57:50 PM

and we all know how wonderfully the ancient Unreal 3 engine works on PS3.

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ro kurorai
Saturday, August 21, 2010 @ 2:41:08 PM

That's my concern World, it's evident that UE3 clearly favors 360/PC.
That's why I'm also interested how well ME2 will perform on PS3.

As NT know PS3's hardware they could do a dual-engine release. But as they haven't shown any PS3 footage at all - at least none I've seen yet - I'm afraid the PS3 version will suffer -_-

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WorldEndsWithMe
Saturday, August 21, 2010 @ 2:44:25 PM

Since Ninja Theory is scared for their wallets for some reason beyond me, I'm sure they'd rather cram the UE3 engine into the PS3 than spend any possible extra money to dev it in two different engines.

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WorldEndsWithMe
Saturday, August 21, 2010 @ 2:02:54 PM
Reply

So we have a woman named Trip, a man with a tail named Monkey (Okay it was interesting on Zidane but not here) and a fat guy named Pigsy. A hodgepodge of attempted humor, and a pain in the butt need to issue orders (a la Kane & Lynch). And we all know how much everyone loves to babysit AI. I'm sorry but I'm not seeing it.

I will, however, keep an open mind for a cheap purchase down the line if it gets good scores.

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tes37
Saturday, August 21, 2010 @ 2:11:40 PM
Reply

When this game releases I will take a serious look at it without wearing my Heavenly Sword glasses. I agree with other people so far. nothing about is grabbing me.

I'm highly interested in seeing someone eat their joypad however, especially for calling it a joypad. I bet he finds a new name for his controller if he has to eat it.

I'm waiting for review scores with this game. No preorders on this one for sure. I do hope they have a hit, after all, they did make me happy with Heavenly Sword.

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WorldEndsWithMe
Saturday, August 21, 2010 @ 2:44:59 PM

Yeah who calls their controller a joypad?

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NoSmokingBandit
Saturday, August 21, 2010 @ 3:06:52 PM

The cool kids?

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tes37
Saturday, August 21, 2010 @ 3:21:53 PM

Maybe the drool kids?

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FlyingKickPunch
Saturday, August 21, 2010 @ 5:34:05 PM

I know a girl that insists on calling a controller a paddle. It makes me want to punch her in the face. "A PADDLE WAS FOR ATARI 2600!" I scream...but to no avail.

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LegendaryWolfeh
Saturday, August 21, 2010 @ 9:15:49 PM

People who play PC, or their gamepad, since that's the options they set them as in the options menu. Or people who really like...LIKE....their vibrating controllers...

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JackC8
Saturday, August 21, 2010 @ 3:34:17 PM
Reply

Well, I seem to be the only one who thinks it looks interesting LOL. I dunno, been looking for a nice action/adventure game and this seems to fit the bill.

Might even pre-order it, so there! :)

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ro kurorai
Saturday, August 21, 2010 @ 8:14:08 PM

No, you're not the only one Jack, it's a d1p for me ;)

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Alienange
Saturday, August 21, 2010 @ 3:48:36 PM
Reply

I find it quite a dilemma. Ever since the trash that was Borderlands I've written off Unreal Engine FPS. But then you have Batman, which is by far the best use of the engine I've ever seen.

Now NT, the guys who are basically crybabies, are using Unreal for a TPS. Will these guys get it right? Or are we in for more piss poor controls and frustrating hit detection?

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Jawknee
Saturday, August 21, 2010 @ 4:03:30 PM

I was excited for Borderlands, i thought the idea was pretty cool but the execution was pretty bad. The game wasn't that good in general but i do know what you mean.

I can't wait for the day that either Unreal goes through some reformation where its able to produce games with little to know glitches and prettier graphics. Sick of most games looking like oiled up plastic.

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WorldEndsWithMe
Saturday, August 21, 2010 @ 4:05:10 PM

Let's also bear in mind that Heavenly Sword used formulaic enemies and single character action, I'm thinking the AI in this game might blow chunks.

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Oxvial
Saturday, August 21, 2010 @ 5:01:36 PM

LOL Borderland I almost forget about that crap , and psxtreme do two reviews for it! , because a bunch of people was mad with the low score xD.

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Vivi_Gamer
Saturday, August 21, 2010 @ 3:57:52 PM
Reply

I actually think this game looks alot of fun. It has a few features which i am sick of seeing in modern stories like the post-apocalyliptic world, but this one doesn't seem so terrible dark for once. Th eart style looks lovely and fresh.

Their seems to be a good sense of teamwork between the to characters but it does not look as tedious as RE5, is there a demo for this yet, i would like to play it.

At first i thought it was an adventure/platofrming game, but then the combat came in. I don't know about you lot but i'm becoming bored of gun games, they seem to be the onl answer nowadays, i'd like and adventure/platforming game which doesn't involve guns.

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NoSmokingBandit
Saturday, August 21, 2010 @ 6:04:51 PM

The best thing you are going to find is Ratchet and Clank, which still has guns, but they are awesome guns so its ok. Or not, idk. I just really love R&C.

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Vivi_Gamer
Sunday, August 22, 2010 @ 3:52:23 AM

See thats why i don't like Ratchet and Clank it made the platforming games shooters, then Jak II followed. i just did not find them fun. even if they were good games.

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just2skillf00l
Saturday, August 21, 2010 @ 5:19:10 PM
Reply

Ultimadream,

I wholeheartedly agree. How often do we see guns in great games action adventure titles? More than too often I think. I actually think Enslaved will offer a wave of fresh air for the industry. I just wish NT would put out more games. Loved Heavenly Sword btw and Enslaved seems to be shaping up to be another interesting title.

I definitely have my eyes on this one for games releasing later this year. The only thing that trips (no pun intended) me out is his weapon. A staff, really? Come on!

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Snaaaake
Saturday, August 21, 2010 @ 5:47:56 PM
Reply

So far this game look so good, the visual is good, voice acting sounds good too.


Gameplay looks good, could be one of the year's best.

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Snaaaake
Saturday, August 21, 2010 @ 5:54:10 PM
Reply

So far this game look so good, the visual is good, voice acting sounds good too.


Gameplay looks good, could be one of the year's best.

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Milonakis
Saturday, August 21, 2010 @ 6:37:43 PM
Reply

I'm predicting Alpha Protocol all over again. So far into development you can't abandon it, even though you probably should. So they advertise the hell out of it with cool commercials and then once it's flopped at least you sold some copies to unsuspecting fools. 'sigh' good to get that off my chest :D

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WorldEndsWithMe
Saturday, August 21, 2010 @ 7:28:26 PM

yeah I was surprised to see Alpha Protocol commercials at all but there they were.

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Lawless SXE
Saturday, August 21, 2010 @ 6:44:00 PM
Reply

I really like the look of this game, and I do want to get it. But then, Castlevania dropping on the same day and GT5 and LBP2 just around the corner makes it very difficult to decide which multiplat to get. I wish that there were fewer great games so I could distribute my time better.

Onto the topic at hand. I have never seen a game get a real marketing campaign here in Australia. I mean, I've seen a few TV ads for PS3 and Wii games and posters galore for all types of games (only in games and department stores though). I want to see a blitz. I want to see magazine space and an ad at every break. I want more. it's not going to happen any time soon though. Aus. is too small a portion of the market for companies to bother with. Now, I must go see who the Prime Minister is, the parrot, or the budgie smuggler. See you at the next update.
Peace.

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WorldEndsWithMe
Saturday, August 21, 2010 @ 7:29:40 PM

Castlevania will slaughter it.

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ro kurorai
Saturday, August 21, 2010 @ 8:19:12 PM

Dunno world,

Castlevania certainly looks interesting, but I doubt that GOW3 owners will even be slightly interested in it.
The expectations of a 3D Castlevania game are rather high, let's see if they'll be met.

Last edited by ro kurorai on 8/21/2010 8:19:51 PM

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WorldEndsWithMe
Saturday, August 21, 2010 @ 10:19:21 PM

Kojima=good, and I'm tired of the whiners. If you like GOW gameplay why would you piss on a game that uses it well?

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Lawless SXE
Saturday, August 21, 2010 @ 11:44:36 PM

Because there is no guarantee that CV will use it well. When it releases we will find out for sure, and I'm sure that more peope will get excited. But for me personally, playing through the four iterations of GoW over a two month period, I need a good long break from that style of play.
Peace.

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aaronisbla
Sunday, August 22, 2010 @ 2:09:29 PM

most GoW3 fans i know of love the castelvania games quite a bit, just not the 3d versions as much

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just2skillf00l
Saturday, August 21, 2010 @ 8:36:11 PM
Reply

Ro kurorai,

Why would GOW3 owners not be even slightly interested in it? I own GOW3 and I think this 3D Castlevania game has quite a bit of potential. Now I doubt the game will match the quality of GOW3 because 1.)Santa Monica perfected Kratos and his world to the utmost degree 2.)They were only able to pull that off because they were working solely on the PS3 console.

However, I'm interested to see how a 3D Castlevania game turns out. It seems interesting to me because the main character actually has a soul. No offense Kratos! The game also seems to revolve around an interesting story. Plus, did you not check out that trailer that hit the net! They revealed seemingly, like the whole game, enemy-wise!

Well, whatever the case, there are two good-lookin' multiplats about to be released and I'm pretty excited to be a gamer!

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WorldEndsWithMe
Saturday, August 21, 2010 @ 10:20:55 PM

exactly. Otherwise its like saying "Fans of FPS1 won't care for FPS2 cause it's about shooting stuff in first person"

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ro kurorai
Sunday, August 22, 2010 @ 12:33:53 PM

Sorry if I wasn't clear enough. I mean the monetary aspect of course ^^
If you have enough money to afford 5 games this fall then sure, go ahead. But if you're like me and don't sh** money you think twice before getting a game that's similar to a stellar title you already own ;)

I was not questioning the game's quality, sorry if it sounded that way.

Last edited by ro kurorai on 8/22/2010 12:40:57 PM

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chedison
Saturday, August 21, 2010 @ 11:12:25 PM
Reply

I don't have enough money lying around to buy every game I want when they come out anymore, but I think this looks very good and will try to buy it when it slightly goes down in price. I don't understand why the majority of you guys are saying how generic it looks...

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just2skillf00l
Sunday, August 22, 2010 @ 12:01:55 AM
Reply

Yeah chedison,

It doesn't look generic to me. Don't see why this game is getting so much hate. It might not be a D1P as of right this moment but I'm definitely interested in it. Babysitting might suck but hopefully the way they implement it doesn't dissolve the fun factor from the gameplay.

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___________
Sunday, August 22, 2010 @ 3:06:13 AM
Reply

im really looking forward to this, if its anything like heavenly sword ill be raving on about it for years to come!
i just hope it sells well so i dont have to put up with NT b*tching because the game did not sell well!
please, NT, please give us a heavenly sword 2!!!!!!!!!!!

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ro kurorai
Sunday, August 22, 2010 @ 12:37:25 PM

they won't give us HS2, as Sony owns the IP :P
That way NT wouldn't make money as they cannot go multi-plat ;)

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___________
Monday, August 23, 2010 @ 8:15:24 AM

they would make pleanty money they seem to forget the ps3 had such a small install base as it has now!
plus, they sold 2+ million units on it so i find it extremely hard to believe they did not make a decent profit off it.

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