Enslaved Gets The Benefit Of A Big Marketing Campaign
Business is business. If you want your game to sell, you had best let people know about it.
Namco Bandai has a big game coming up in October; it's Ninja Theory's Enslaved: Odyssey to the West, and everyone is expecting something mighty special. And whether it lands those high review scores or not, Namco will still throw its full weight behind an ad/marketing campaign. According to MCV, the publisher "will dedicate its biggest marketing" spending to Enslaved; it'll receive even more help than last year's Tekken 6. They'll be advertising on TV and they're targeting both print and online publications, too. Said Namco PR and marketing manager, Lee Kirton:
"Enslaved really is the cream of British talent uniting for an epic video gaming experience. Ninja Theory is a truly brilliant studio that has done a remarkable job creating a totally believable story in this futuristic post-apocalyptic world.
We really want this title to stand out amongst the crowd as not just a brilliant gaming experience, but also as one of the greatest stories told within an interactive universe – if it doesn’t win awards then I’m going to eat my joypad."
Just remember that we're talking about a UK source and a UK studio; all this advertising might be geared toward Europe, so perhaps American gamers won't see as much of it. But hey, at least Namco is pushing it and it's good to see they're confident. As for that last bit about guaranteed awards...well now, we'll just have to wait and see; the competition is more than a little stiff this year, you know...
Related Game(s): Enslaved: Odyssey to the West
8/21/2010 10:40:53 AM Ben Dutka