Two More Used Game Retailers: Best Buy And Target
The used game business is insanely lucrative for GameStop, so it's no surprise that other huge retailers want a piece of that expanding pie.
Game publishers are still waging war against the second-hand game market - the game makers would like to actually make some money when their game is sold again and again - but that's not the issue, here. All you need to know is that GameStop is no longer the only used-game retailer in town: both Target and Best Buy have started their own second-hand game programs. GameStop CEO Paul Raines mentioned in a conference call that his company hadn't been affected by other retailers like Amazon, Toys R Us, and Wal-Mart entering the used game market, but maybe Target and Best Buy can have an impact. Target's program is part of a "larger consumer electronics service program that also includes a new product-support helpline and mobile-phone business." For now, the used game part is only available at Northern California store locations, but Target plans to make trade-ins possible at all of their 850 stores across the country before 2010 is over. You got one nearby, right?
Target will offer in-store credit for their games, depending on the title and its condition, and they'll also do online trade-ins. Best Buy will allow gamers to buy and sell used titles in their 600 stores as of August 29; you'll get your compensation in the form of a gift card, which can be used for anything in the store, and any used games purchased will be covered by Best Buy's return policy. Of course, what's most important to us is how much these retailers will give us for those trades; GameStop used to offer about half of what they'll turn around and sell it for, but they're down to about 1/3 of the used sale price. ...sort of annoying, and one of the reasons the retailer has made billions from the used game market.
8/26/2010 8:52:13 PM John Shepard