Two More Used Game Retailers: Best Buy And Target
The used game business is insanely lucrative for GameStop, so it's no surprise that other huge retailers want a piece of that expanding pie.
Game publishers are still waging war against the second-hand game market - the game makers would like to actually make some money when their game is sold again and again - but that's not the issue, here. All you need to know is that GameStop is no longer the only used-game retailer in town: both Target and Best Buy have started their own second-hand game programs. GameStop CEO Paul Raines mentioned in a conference call that his company hadn't been affected by other retailers like Amazon, Toys R Us, and Wal-Mart entering the used game market, but maybe Target and Best Buy can have an impact. Target's program is part of a "larger consumer electronics service program that also includes a new product-support helpline and mobile-phone business." For now, the used game part is only available at Northern California store locations, but Target plans to make trade-ins possible at all of their 850 stores across the country before 2010 is over. You got one nearby, right?
Target will offer in-store credit for their games, depending on the title and its condition, and they'll also do online trade-ins. Best Buy will allow gamers to buy and sell used titles in their 600 stores as of August 29; you'll get your compensation in the form of a gift card, which can be used for anything in the store, and any used games purchased will be covered by Best Buy's return policy. Of course, what's most important to us is how much these retailers will give us for those trades; GameStop used to offer about half of what they'll turn around and sell it for, but they're down to about 1/3 of the used sale price. ...sort of annoying, and one of the reasons the retailer has made billions from the used game market.
Tags: used games, target, best buy, used video games
8/26/2010 8:52:13 PM John Shepard
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Comments (81 posts)
ace_boon_coon
Friday, August 27, 2010 @ 9:07:13 AM
shadowpal2
Friday, August 27, 2010 @ 10:00:11 AM
So there I was at the Gamestop store and I saw a new Kingdom of Paradise for about $40. So I thought hmm...it should fall around that price...$27 at the least for my game.
"Uh....we'll give you $3.49"
Me inside the store: Uhh nevermind then
Me outside the store: GO **** YOURSELVES you just lost a potential max of $13.
Now of course that sounds kind of pathetic - but honestly - sell online, screw Gamestop with their M$ fanboys here and there, their lies, and their underpricing of your games.
But hey - I love buying used PS2 games from them - STEAL every time. And I remember about a year or so back...I got Final Fantasy Tactics: War of the Lions for $9.99 - they were having some sort of special sale then. But hey it was a pretty good steal.
Zorigo
Saturday, August 28, 2010 @ 7:53:31 AM
Deleted User
Thursday, August 26, 2010 @ 9:50:34 PM
Reply
BikerSaint
Thursday, August 26, 2010 @ 10:48:10 PM
Simcoe
Friday, August 27, 2010 @ 8:24:21 AM
fluffer nutter
Friday, August 27, 2010 @ 2:41:37 PM
WorldEndsWithMe
Thursday, August 26, 2010 @ 10:02:41 PM
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However, I wonder how long it will be before they just make it so each game will only work with one system. Hell they already do it with saves. That would guarantee full price sales. I like companies like ubisoft whose games fall in price quickly anyway, unlike Actipoopvision whose games are full price for years.
Wait, there's only 800 Targets in the nation? I can't swing a dead cat without hitting one nearby.
ace_boon_coon
Friday, August 27, 2010 @ 9:08:22 AM
fluffer nutter
Friday, August 27, 2010 @ 2:42:56 PM
Highlander
Thursday, August 26, 2010 @ 10:13:43 PM
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You all know how I feel about used game sales, this news simply reinforces my concerns about whether developers and publishers are getting their fair share. This will drive developers and publishers to make more of their games with online only components that used buyers will have to pay directly for. It will also spur more downloadable games on Live and PSN.
I shall say *nothing* more on this topic.
Scarecrow
Thursday, August 26, 2010 @ 10:18:31 PM
NoSmokingBandit
Thursday, August 26, 2010 @ 10:32:13 PM
Good news though, Gamestop needs some competition. $55 for a used game is BS, even if it is only a week old. Seriously, i saw a copy of Bioshock for $55 used at my gamestop.
ace_boon_coon
Friday, August 27, 2010 @ 9:11:29 AM
NoSmokingBandit
Friday, August 27, 2010 @ 1:07:53 PM
ace_boon_coon
Friday, August 27, 2010 @ 1:27:52 PM
Underdog15
Friday, August 27, 2010 @ 3:14:05 PM
Movies and tv dvd's don't care because the income is just gravy anyways. They've already made their killing or lack thereof in theatres and prime time, and dvd sales simply create a little longevity on their return. But it's never been substantial. So they'll do nothing for a long time. In many cases, they've simply ridden on the coattails of music. (Movies and tv on the itunes store, for example)
Games used sales is proving to be an incredibly huge market. Their mistake is partly that they're dealing with it a little poorly, but mostly their mistake is not dealing with it AGES ago in a better way. Music started countering this stuff like 10-15 years ago. Why the hell is gaming only starting NOW!?!?
There's a lot of people to blame for these charges.
Last edited by Underdog15 on 8/27/2010 3:15:07 PM
LimitedVertigo
Thursday, August 26, 2010 @ 11:36:53 PM
MyWorstNightmar
Saturday, August 28, 2010 @ 12:09:05 PM
WorldEndsWithMe
Thursday, August 26, 2010 @ 10:37:37 PM
Reply
DeejayDeez
Friday, August 27, 2010 @ 8:06:33 AM
StangMan80
Thursday, August 26, 2010 @ 10:56:55 PM
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NoSmokingBandit
Friday, August 27, 2010 @ 8:27:24 AM
Had i bought that at Gamestop i would have paid ~$40, the original seller would have gotten about $15, and gamestop goes home $25 richer.
For the most part i dont really care who makes money on the sale (yay for capitalism), but there are so many better ways to buy/sell games than Gamestop.
SvenMD
Thursday, August 26, 2010 @ 11:22:33 PM
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I like my games sitting on my shelf where they belong. (Screw you too digital download man!)
BikerSaint
Thursday, August 26, 2010 @ 11:45:50 PM
Good deal!
I often stop guy's just before they get into Gamestop to trade in their games & stuff.
And so far I've picked up DMC 1,2,& 3 for only $15 off of one guy.
A mint PSP1000 with a memory stick inside for $20 off another.
And another guy recently sold me 15 xbox games, 6 GameCube games and a bunch of gaming accessories for $10.
Damn, I wish I had the time to stand in front of Gamestop all day long, I'd be a lot cash poor'er than I am now, but much the richer in gaming inventory.
"And I'd need a bigger truck"
BikerSaint
Thursday, August 26, 2010 @ 11:32:58 PM
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And I only buy either when they're older & down to my $20 price-point, or when they're either having a power sale, or a buy 2 get 1 free deal on new games.
And even then buying new, I've never paid more than $80MAX for all 3 brand new games together.
Anyway, just as Worls stated, I believe Target & Best Buy's new used sales will "FORCE" Gamestop into doing a much fairer trade-in & used re-sale policy too.
LimitedVertigo
Thursday, August 26, 2010 @ 11:38:36 PM
ace_boon_coon
Friday, August 27, 2010 @ 9:09:00 AM
WorldEndsWithMe
Thursday, August 26, 2010 @ 11:38:24 PM
Reply
LimitedVertigo
Thursday, August 26, 2010 @ 11:40:22 PM
BikerSaint
Friday, August 27, 2010 @ 12:07:40 AM
If those guys are still around soaking up the brewski's & slurping down at the burger barns, tell em I'll trade em a Whopper, Big Mac, AND a Quarter Pounder too, for their mint copy of ICO.
Oh hell, I'll even throw in a FREE $1 fries with that...
Last edited by BikerSaint on 8/27/2010 12:08:33 AM
WorldEndsWithMe
Friday, August 27, 2010 @ 1:05:52 AM
LimitedVertigo
Friday, August 27, 2010 @ 1:23:49 AM
BikerSaint
Thursday, August 26, 2010 @ 11:58:23 PM
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So now I don't sell off anything, even the crappiest games. Yeah, I still need that 1.6 Ben-rated, Barbie's Riding Academy for my collection(but I swear, I'll never play it).
Anyway, I guess that's what really pushed me into collecting gaming stuff.
And I will be re-buying those 3 MIA consoles I had sold.
WorldEndsWithMe
Friday, August 27, 2010 @ 1:06:47 AM
Temjin001
Friday, August 27, 2010 @ 1:41:25 AM
WorldEndsWithMe
Friday, August 27, 2010 @ 1:53:39 PM
BikerSaint
Friday, August 27, 2010 @ 2:21:48 AM
Reply
I've still have my Jaguar, plus the 64 bit CD adapter unit that attaches to the top of it, w/ 25 cartridge game & 9 disc games
Also, I still have my Panasonic branded FZ10 3DO (the streamlined sexy model out of all the different & much uglier fat-bast*rd 3DO's) along w/ 45 games for it.
pyrobomber70
Friday, August 27, 2010 @ 2:31:27 AM
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___________
Friday, August 27, 2010 @ 3:32:10 AM
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i cant understand why developers are complaining about used game sales, i mean if there were not used games sales most people would of not bought the game in the first place!
allot of people i know buy every game they know they will like new to make sure it lasts, but if there not sure on something they will buy it used than if they like it they will return it and get a new copy.
so if anything devs should be thanking this because its getting them more sales!
Underdog15
Friday, August 27, 2010 @ 8:27:47 AM
NoSmokingBandit
Friday, August 27, 2010 @ 8:29:36 AM
If someone bought Uncharted used because they didnt want to spend $60 on a game they werent 100% sure about they may end up loving the crap out of it and buying Uncharted 2 on Day 1. Had they not been able to pick up Uncharted for less they probably wouldnt have bought it at all so they wouldnt care about Uncharted 2 either.
___________
Friday, August 27, 2010 @ 9:25:48 AM
NoSmokingBandit
Friday, August 27, 2010 @ 1:06:39 PM
LegendaryWolfeh
Friday, August 27, 2010 @ 1:34:36 PM
NoSmokingBandit
Friday, August 27, 2010 @ 2:02:16 PM
I bought R:FoM used because i wasnt sure if i wanted to drop $60 on a game i wasnt sure i'd enjoy. I loved it so i bought R2 on day 1. Had i not bought R:FoM then i wouldnt have bought R2 and instead of getting $60 from me, Insomniac would have seen $0.
I wasnt too sure if i'd like Modest Mouse so when i saw one of their CDs at a yard sale for $3 i bought it because it was cheap enough. I loved it and bought all of their other CDs. Had i not bought The Fruit That Ate Itself i wouldnt have bought anything else and they would have none of my money.
No, i'm sure used sales are only negatives to the industry, right?
Underdog15
Friday, August 27, 2010 @ 3:09:26 PM
What I do when I'm unsure of a game, is either rent it or wait long enough for price to come way down or read reviews. Bad games drop in price pretty quickly. And rental agreements guarantee that a percentage of my rental will go to the publisher (regardless of how small).
I can understand if you want to try something out for a long period of time that buying second hand makes more monetary sense, though. If I wasn't such a firm believer in supporting originality or if I didn't prefer to reward the creator instead of the consignor, I would likely consider the same thing.
Truly this whole debate simply boils down to asking which values are more important to who.
Lotusflow3r
Friday, August 27, 2010 @ 4:57:24 AM
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Deleted User
Friday, August 27, 2010 @ 6:31:40 AM
Reply
alcrowley
Friday, August 27, 2010 @ 8:05:02 AM
Reply
NoSmokingBandit
Friday, August 27, 2010 @ 9:00:29 AM
What some of the anti-used games people forget is that some people (like yourself) just dont have the means to buy new games. Its not because of a sense of entitlement, its just good economic sense to buy something cheaper if you can afford it. You wouldnt say "Oh, i dont have $18k to spend on a new car, i guess i'll just ride my bike." No, you go look for a used car for about $5k. Its not that anyone feels entitled to buy something cheaper, but you live within your means. Some people really just dont have $60 to drop on a new game.
Last edited by NoSmokingBandit on 8/27/2010 9:01:09 AM
Underdog15
Friday, August 27, 2010 @ 11:02:12 AM
I can accept a point of view that it's more cost effective to buy something used. At that point, we merely disagree on the moral standpoints, which I talked about yesterday.
Look, I guess what I'm saying is this:
I can get past the fact that we have differing moral standpoints. Agree to disagree is fine. What ticks me off are those piss poor excuses I referred to that are simply not true at ALL. Why people can't simply say what you just said in that last statement is beyond me. They have to go further and say that these devs are greedy or that they have no right to charge extra access for used games.
The fact is... they do have those rights... and even greedy publishers like Activision aren't as money grubbing as the used sales market is.
You get what I'm saying?
Last edited by Underdog15 on 8/27/2010 11:02:44 AM
Underdog15
Friday, August 27, 2010 @ 11:04:24 AM
NoSmokingBandit
Friday, August 27, 2010 @ 1:02:28 PM
I feel like i've quoted this too many times... ;)
http://en.wikipedia.org/wiki/First-sale_doctrine
"the copyright holder's rights to control the change of ownership of a particular copy ends once that copy is sold, as long as no additional copies are made."
Meaning that as long as i dont make a copy of GoW3, Santa Monica and Sony have no business interfering with what i do with my disc.
Much like with music. If i go buy ZZ Top's Eliminator and listen to it for a few years then sell it at a yard sale for $5 ZZ Top doesnt have the right to send the 2nd owner a bill or revoke their right to listen to the last 3 tracks.
Gaming isnt some sacred market that doesnt have to play by the same rules as the rest of the world. As long as the copyright isnt being violated, the owner has no right to do anything once the first sale is made.
Last edited by NoSmokingBandit on 8/27/2010 1:05:39 PM
Simcoe
Friday, August 27, 2010 @ 1:48:20 PM
None of the publishers from the other day's article are preventing the gamer from using the contents (software) written on the (second hand) game disc as is, the publishers/developers have no control over that. They are looking to charge for accessing online content (on their network) to those users that are not first sale. If they do implement this system I'm sure it will be on titles going forward and not be retroactive and probably be stated on the packaging.
Last edited by Simcoe on 8/27/2010 1:49:03 PM
NoSmokingBandit
Friday, August 27, 2010 @ 2:03:00 PM
Adobe would be making a ton more money if they gimped Photoshop after someone transferred the license, but Adobe (for once) isnt being dicks, they understand how used products are traded and let it happen.
But games are different than pc software im sure....
Last edited by NoSmokingBandit on 8/27/2010 2:05:42 PM
Underdog15
Friday, August 27, 2010 @ 2:55:18 PM
Now... lets stop arguing the law side of things. It's pretty straightforward if you understand law lingo. I can accept your point of view if you stick to the moral differences you referred to in the post I replied to the first time. I can agree to disagree on that. But I'm afraid I can't budge on the way the law works. It's like trying to deny 2+2=4.
Highlander
Friday, August 27, 2010 @ 4:13:17 PM
First sale doctrine only covers the physical, tangible 'copy' of a work. It is designed to prevent copyright holders controlling the physical distribution of a 'copy' of the work once it has been sold. It expressly does not, and is not intended to alter copyright holders control over reproduction rights.
Digital downloads and other intangible 'copies' of works are explicitly excluded from the provisions of the doctrine of "first sale". The US copyright office has examined that issue specifically and concluded, twice (once since the inception of the DMCA), that the doctrine of "first sale" only applies to physical, tangible embodiments of a work, such as a book, a disk or other physical expression.
I have also found studies that conclude that used game sales displace between 17-25% of potential 'new' purchases. Although the research for these studies was prior to 2009. The continued growth of the used game market since then indicates that the % of displaced (lost) sales may now be higher.
Draw your own conclusions
Highlander
Friday, August 27, 2010 @ 4:40:42 PM
According to GameStop's most recent financial report, new game sales account for 36.9% of it's sales revenue, and used game sales account for 31.4% of it's sales revenue. Used games are also their most profitable revenue stream.
31.4% of total $$ revenue was used game sales.
Simcoe
Friday, August 27, 2010 @ 5:18:11 PM
I suppose they could call it a *bonus* for their first sale customers, much like the bonus content they give to people that pre-order games prior to their release. Also there are still lots of single player games that have no online component that are still $60 (Mafia II, GoW III, Final Fantasy XIII). Also, Sony et al. are not looking to charge you for buying a previously owned game if all you want to use it for is off-line play. So you could still go and try and find a previously used disc of that $60 new game for $45.
As for why Adobe (or any other productivity software for that matter) don't do the same sort of thing, I suppose they could but I don't see Staples of Office Depot or any other retailers around town selling previously owned copies of photoshop. Also, they don't have users accessing their servers for hours on end on a weekly (or sometimes daily) basis.
Finally, this isn't a democratic proposition we're all voting on in some election. This is a business decision that Sony and others are making. The market will ultimately inform the publishers if they've made a correct decision.
Underdog15
Sunday, August 29, 2010 @ 2:37:05 AM
You're not very likely to find used PC software. Because PC's are completely install based, you really only need most disks once or twice ever. Games don't do that.
PC's (or Macs, whatever) are already doing what these game devs are proposing. You can resale the disk of Windows 7 or Photoshop, etc. but unless you have an activation code for it, all you get is what's on the disk, and nothing more. In some cases, info on the disk is locked. Some software requires online registration to ensure the license key is used only the number of times allowed by the publisher.
This idea has been around forever with computers... and no one complains about that. Suddenly they do it with games, and we're shocked. They're pretty similar examples, if you ask me.
@NoSmokingBandit
Can you please use some applicable examples? Adobe is not applicable for all the reasons Simcoe mentioned. Additionally, most PC software DOES do the same thing.
Last edited by Underdog15 on 8/29/2010 2:41:48 AM
Underdog15
Friday, August 27, 2010 @ 11:14:23 AM
He's a liar of a bugger, but he certainly profited... you could always try that approach with WalMart. lol
Underdog15
Friday, August 27, 2010 @ 3:16:44 PM
Reply
Highlander
Friday, August 27, 2010 @ 11:06:05 PM
BikerSaint
Saturday, August 28, 2010 @ 12:42:40 AM
Reply
Games Market Now Worth Over $100 Billion - Report
Avista Partners' Paul Heydon says that the total market cap for game companies is actually worth around $105 billion.
http://www.industrygamers.com/news/games-market-now-worth-over-100-billion---report/
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Best Buy's Used Games Business a 'Positive' for Industry?
Sterne Agee analyst Arvind Bhatia believes that if Best Buy's used business is a success, it could force publishers and retailers to work out a win-win solution finally.
http://www.industrygamers.com/news/best-buys-used-games-business-a-positive-for-industry/
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Used Games Aren't Evil, High Prices Are
http://www.joystickdivision.com/2010/08/used_games_arent_evil_high_pri.php
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Used games market fuels new game sales
http://dubiousquality.blogspot.com/2010/08/most-dangerous-game.html
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GameStop the ScapeGoat: Why Used Games Debate Isn’t So Simple
Debates over used games aren’t entirely about used games, just an uncertain industry looking for an easy villain.
http://www.wired.com/gamelife/2010/08/used-games
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Highlander
Saturday, August 28, 2010 @ 1:26:54 AM
This move that will ultimately drive the price and desirability of used games down. Publishers will charge those buying used games a fee to access the extra content and any patches not on the disc. This will drive down the perceived value of the used games. There will be less incentive to go with the used game since it clearly has diminished value now that it is 'used' (just like every other 'used' product ever sold). The additional competition from retailers like Target will push the price of used games down. Publishers will claw back some of the lost revenue from the used buyers by charging used game buyers for online access. It will make used games less lucrative for GameStop and the others. All of this preserves the inherent value of buying a 'new' product instead of a used one.
So in the end the retailers selling used games, who's currently insane profit margin will be slashed. All thanks to the market pressure of gamers who know that they will still have to pay the piper for the online elements. The publishers will be happier, gamers will be happier but retailers will be less well off...
The reason I think this is a bad move for the industry is that it accelerates the drive towards an all, or predominantly digital download business model. It ultimately harms the retailers themselves because their profit margins will become thinner and thinner. Combined with a greater drive towards digital delivery, this reduces the amount of business that retailers will see from video games.
The other aspect is the reaction of publishers and developers. They are not happy about GameStop, and will be less than delighted about this. Does anyone really think it's good for the industry to have such discord between retailers and publishers?
Last edited by Highlander on 8/28/2010 1:36:38 AM
amzngskillz
Saturday, August 28, 2010 @ 10:55:19 AM
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Next, if devs/pubs institute an online access charge then that will further drive down used sales prices and volume in general. This will make the pie even smaller. This will be great for gamers on a single player campaign game like GOW3. Soon the fight between retailers/publishers will be over a fraction of the amount it is now. This could in turn plateau the move toward all digital downloads.
It could also keep the current price point of $60 frozen there for quite some time.
th3_bLy
Sunday, August 29, 2010 @ 2:18:55 AM
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Robochic
Monday, August 30, 2010 @ 12:29:18 AM
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Me I prefer selling on my own or waiting till it comes down in price not a fan of used games if it means I have to wait a bit longer I will.

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Jawknee
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Thursday, August 26, 2010 @ 9:49:42 PM
A buddy of mine bought Resisntance Fall of Man for 30 new. He didn't like it so he went to trade it a week later at Gamestop, they gave him $6. Lame.
It will be interesting seeing how Target and Best Buy approach this. I like Target. Best Buy not so much.
Last edited by Jawknee on 8/26/2010 9:52:37 PM