Blu-Ray Discs Dominating In Sales Over HD-DVD
As the Blu-Ray vs. HD-DVD war wages on, things continue to look uncertain. While Blu-Ray continues to have support from the larger and more important companies, HD-DVD refuses to let up. Now it's up to the consumer to decide what they want...and early forecasts suggest that the consumer is siding with Blu-Ray. The Nielsen VideoScan tracking data has come in and it shows that Blu-Ray movies are outselling HD-DVD by over a 2:1 margin; in fact, closer to 3:1.
Moreover, the gap doesn't seem to show any signs of widening, possibly predicting a sign of things to come for the movie industry. The numbers for the week ending January 7th demonstrate that for every 47.14 HD-DVDs movies sold, there are 100 Blu-Ray movies sold. But the statistic worsens, as for the following week, ending January 14th, the amount of HD-DVDs sold would be 38.36, for every 100 Blu-Rays sold.
The report also stated that even back in 2006, while HD-DVD lead in sales because it had launched earlier than Blu-Ray, Blu-Ray quickly caught up and overtook HD-DVD in sales. In the same time frame, a year back in 2006, when Blu-Ray had just launched: for every 100 HD-DVDs sold, 85.05 Blu-Rays sold (week ending 01/07/06). That following week in 2006, Blu-Ray closed the gap to 100 HD-DVDs for every 92.40 Blu-Rays.
Fast forward one year later and HD-DVD would never recover. If this trend continues, we may very well see the end of HD-DVD, with Blu-Ray being the official DVD replacement.
With nearly 2 million PS3s in the hands of customers, it's also quite clear that the reason for the success of the medium is largely due to the console. The same way that the PS2 helped propel the DVD market almost 7 years ago, it seems like the PS3 may be repeating history.
2/1/2007 Arnold Katayev