Treyarch Will Support Black Ops To Keep Trade-Ins Down
It seems as if all big publishers are looking for ways to monetize the used game market; we've got the Online Pass from EA, for instance, and both Sony and Activision have expressed interest in similar programs.
However, Call of Duty: Black Ops developer Treyarch would rather try a different approach: simply produce a product few owners would ever wish to trade in. This according to what studio boss Mark Lamia told MCV, where he said the game's multiplayer will keep trade-ins down. Said Lamia:
"I want to take that in the other direction and bring consumers really great reasons to keep their games, rather than trade them in.
Multiplayer is critical to the success of this series. It has such tremendous staying power – there are millions of people playing Call of Duty every day. It’s entertaining people on a magnitude that’s mind-blowing and we work really hard to make sure it’s supported for a long time."
EA and THQ already have used one-time download codes that charge gamers to unlock the multiplayer mode in certain titles (Tiger Woods PGA Tour 11 and UFC Undisputed 2010 included). But Treyarch says they'd rather "support the hell" out of their upcoming shooter, which should work towards dissuading owners from getting rid of the game in the near future. Finished Lamia:
"We’re going to support the hell out of Black Ops. That will be our focus post-release: making sure we keep our fans engaged, and hopefully as a result, they’ll want to keep playing our game and won’t want to trade it in."
Well, that's another way to go. By now, we figure most understand CoD's longevity comes almost exclusively from the multiplayer, so few are likely to be disappointed. They get it going in. Still, Treyarch's idea isn't bad.
Related Game(s): Call of Duty: Black Ops
9/10/2010 11:56:14 AM Ben Dutka