Treyarch Will Support Black Ops To Keep Trade-Ins Down
It seems as if all big publishers are looking for ways to monetize the used game market; we've got the Online Pass from EA, for instance, and both Sony and Activision have expressed interest in similar programs.
However, Call of Duty: Black Ops developer Treyarch would rather try a different approach: simply produce a product few owners would ever wish to trade in. This according to what studio boss Mark Lamia told MCV, where he said the game's multiplayer will keep trade-ins down. Said Lamia:
"I want to take that in the other direction and bring consumers really great reasons to keep their games, rather than trade them in.
Multiplayer is critical to the success of this series. It has such tremendous staying power – there are millions of people playing Call of Duty every day. It’s entertaining people on a magnitude that’s mind-blowing and we work really hard to make sure it’s supported for a long time."
EA and THQ already have used one-time download codes that charge gamers to unlock the multiplayer mode in certain titles (Tiger Woods PGA Tour 11 and UFC Undisputed 2010 included). But Treyarch says they'd rather "support the hell" out of their upcoming shooter, which should work towards dissuading owners from getting rid of the game in the near future. Finished Lamia:
"We’re going to support the hell out of Black Ops. That will be our focus post-release: making sure we keep our fans engaged, and hopefully as a result, they’ll want to keep playing our game and won’t want to trade it in."
Well, that's another way to go. By now, we figure most understand CoD's longevity comes almost exclusively from the multiplayer, so few are likely to be disappointed. They get it going in. Still, Treyarch's idea isn't bad.
Related Game(s): Call of Duty: Black Ops
Tags: activision, call of duty, cod, black ops, used games
9/10/2010 11:56:14 AM Ben Dutka
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Comments (112 posts)
TheCrazyMerc
Friday, September 10, 2010 @ 12:39:24 PM
ed_winchester
Friday, September 10, 2010 @ 1:04:34 PM
D1g1tal5torm
Friday, September 10, 2010 @ 1:43:24 PM
Jawknee
Friday, September 10, 2010 @ 1:44:48 PM
D1g1tal5torm
Friday, September 10, 2010 @ 2:02:47 PM
Jawknee
Friday, September 10, 2010 @ 2:13:35 PM
D1g1tal5torm
Friday, September 10, 2010 @ 2:18:11 PM
Jawknee
Friday, September 10, 2010 @ 2:21:56 PM
D1g1tal5torm
Friday, September 10, 2010 @ 2:30:08 PM
THEVERDIN
Friday, September 10, 2010 @ 2:45:51 PM
Jawknee
Friday, September 10, 2010 @ 2:49:15 PM
D1g1tal5torm
Friday, September 10, 2010 @ 3:30:39 PM
Jawknee
Friday, September 10, 2010 @ 3:49:27 PM
Underdog15
Friday, September 10, 2010 @ 3:51:58 PM
I'm not following your train of thought here. No offense, intended, honestly. Can you elaborate more on a specific issue?
I am curious about what they mean by continuing to support the multiplayer... servers don't exist. Players host games from home, which consistently leads to hick-ups in gameplay. And glitches in the DLC continue to be present. You can STILL hide INSIDE a rock on one map. It's a very well known issue, and is all over the internet including Activision's forums.
I kinda agree with Jawk on this one. I'm not seeing any support aside from the addition of multiplayer map packs that remain to this day to be glitchy and simple re-makes.
Those maps are the easiest thing to program in a game. Minimal work got them top dollar.
I dunno... I appreciate DLC as much as the next guy, but for $30 for both DLC, we should expect more quality. $30 is half a new game, for craps sake!
D1g1tal5torm
Friday, September 10, 2010 @ 4:57:46 PM
Underdog15
Friday, September 10, 2010 @ 5:04:54 PM
bigrailer19
Friday, September 10, 2010 @ 7:24:52 PM
Let's also not forget about the zombie maps. Those alone are worth a good price considering how much time I've got on each map!
Gabriel013
Monday, September 13, 2010 @ 12:57:09 AM
"have online straight out of the box and then CHOOSE whether you want to pay for dlc."
No thanks,
I'll take more free dlc and then CHOOSE whether I want to pay multiplayer. Which I won't.
Techy, Only game I've bought all dlc for is SP only Mass Effect 2. THAT is a good game that you never want to trade in and has nothing to do with multiplayer. A lot of developers could learn from that.
Would have been nicer if dlc was cheaper but can't have everything I guess.
Jawknee
Friday, September 10, 2010 @ 2:15:07 PM
Underdog15
Friday, September 10, 2010 @ 3:59:55 PM
I feel like you could contribute to this much better if you put more intelligent thought into it. But everyone can see you're just trying to attack Jawknee. Why is it so bad if he doesn't agree with you? He said NOTHING to offend you until you attacked him first.
If you don't believe me, just notice one thing...
Who is getting the "thumbs up" comments? (Thumbs down don't matter unless there's alot. Some people sporadically thumb down all the time).
And the ONLY reason is because he's offering decent comments. You're just being insulting. Quite frankly, you sound loud and a bit prickish.
D1g1tal5torm
Friday, September 10, 2010 @ 4:58:20 PM
Underdog15
Friday, September 10, 2010 @ 5:07:55 PM
Additionally, I think some of our past debates would be something quite strange for one person to do just to make a comment at you in the future. (We have some differing views on some political issues, as can be seen in past comment sections)
Besides, even the site admin can vouch for my Canadian status.
I assure you, you do sound like a mean person, Jawk or no Jawk.
Any regulars here would know we're two very different people.
Jawk was right about one thing though... you do avoid questions. Instead of addressing the many questions I posed to you, you felt it necessary to avoid them by claiming he and I are the same individual.
Stop being a coward and answer me. You're better than that.
Last edited by Underdog15 on 9/10/2010 5:14:00 PM
maxpontiac
Friday, September 10, 2010 @ 12:36:08 PM
Reply
WorldEndsWithMe
Friday, September 10, 2010 @ 3:58:52 PM
maxpontiac
Friday, September 10, 2010 @ 5:17:11 PM
Gabriel013
Monday, September 13, 2010 @ 1:01:06 AM
And thanks for reminding me of the 2nd game I've ever bought all the dlc for. I love my PS3 Fallout 3 (despite its painful glitches)
Deleted User
Friday, September 10, 2010 @ 1:04:36 PM
Reply
Jawknee
Friday, September 10, 2010 @ 1:41:23 PM
Highlander
Friday, September 10, 2010 @ 1:26:28 PM
Reply
I wonder whether 'support' means expensive, "must have" DLC?
Jawknee
Friday, September 10, 2010 @ 1:43:31 PM
D1g1tal5torm
Friday, September 10, 2010 @ 2:03:40 PM
Jawknee
Friday, September 10, 2010 @ 2:15:34 PM
Ben Dutka PSXE [Administrator]
Friday, September 10, 2010 @ 2:29:31 PM
johnld
Friday, September 10, 2010 @ 2:43:24 PM
its a fact that most devs are using modern warfare 2 sales as a measuring stick to how well their games fare in the market. part of the reason some games are adopting "twitch gamer" mentality. Its a fact that games like mw2 and black ops, mediocre by comparison to exclusives, will sell a lot. Its a fact that their dlcs are overpriced and hyped to be the must have status even though they only gave you 3 new maps and 2 rehashed ones. It is a fact that since mw1, call of duty followed its format and even went as far as to use the same engine rendering the following call of duty games to be mw1 reskinned. Its also a fact that instead of focusing on the overall quality of MW2, they focused on the multiplayer aspect to sell their game. however, even with their "focus", the game still came out as mess and a half.
Jawknee
Friday, September 10, 2010 @ 2:54:32 PM
This used to be an industry that rewarded greatness. It seems be going the way of the music and movie industry where mediocrity triumphs and it stinks.
Last edited by Jawknee on 9/10/2010 2:54:52 PM
Simcoe
Friday, September 10, 2010 @ 3:12:17 PM
I don't always think that it's the developers but the publishers. I usually see the developers as the artists making a game for the pure enjoyment of their fans and pushing themselves to see what they can accomplish. I often see the publishers as the ones coming up with ideas to maximize their profits.
Jawknee
Friday, September 10, 2010 @ 3:19:44 PM
D1g1tal5torm
Friday, September 10, 2010 @ 3:32:46 PM
Simcoe
Friday, September 10, 2010 @ 3:47:47 PM
Of course this isn't the same for publishers that outright own developers, the publisher will still have the final say on pricing.
Jawknee
Friday, September 10, 2010 @ 3:52:09 PM
When i was in a band, there were a few labels who wanted to sign us. Some bigger money grubbing music killing labels and some small DIY labels. We went with the DIY label to to uphold the integrity of our music.
Last edited by Jawknee on 9/10/2010 3:52:35 PM
Highlander
Friday, September 10, 2010 @ 4:27:28 PM
I said nothing bad about the game, I simply questioned whether the developer stating that they wouldn't have a online pass thing would have any measurable effect on sales, profits or anything else. Not to mention the likelihood of expensive DLC.
D1g1tal5torm
Friday, September 10, 2010 @ 2:15:36 PM
Reply
Underdog15
Friday, September 10, 2010 @ 3:54:08 PM
Just support your stance with facts, dude. Most of your posts are just mean.
Godslim
Friday, September 10, 2010 @ 5:30:44 PM
booze925
Friday, September 10, 2010 @ 6:02:30 PM
Fane1024
Saturday, September 11, 2010 @ 3:07:34 PM
Underdog15
Saturday, September 11, 2010 @ 4:12:37 PM
I have Jawk on my friends list, and I just checked to see if he has CoD experience. Sure enough, he's spent time on MW2... so his responses are legit.
BikerSaint
Monday, September 13, 2010 @ 10:01:00 PM
johnld
Friday, September 10, 2010 @ 2:26:46 PM
Reply
as for the ps3 owners, most will probably trade their games in because theres a lot of game coming for us. and judging from what i read here in the comments so far, ps3 owners are pretty smart and prefer to support amazing games as opposed to mediocrity. I'm not saying they wont buy black ops, they are at some point, but it wont have that much staying power. Not to mention that those over priced dlc are a timed exclusive for the 360. even a months release difference is enough for the game to be forgotten especially since heavy hitters like gran turismo 5 is released the same month.
facts are that 360 owners will keep theirs because they only have black ops and reach to play. ps3 owners would play it and move on. timed dlc dont help with keeping the game at all.
Gabriel013
Monday, September 13, 2010 @ 1:08:27 AM
Simcoe
Friday, September 10, 2010 @ 3:24:33 PM
Reply
Highlander
Friday, September 10, 2010 @ 4:31:31 PM
Their so-called GCC (aka DLC) was a mixed bag though. The island was a bargain, but there was one car set with that crazy boost car that was just way over priced. all in all the continual flow of updates kept your interest far longer than many other games, and the release of the Island re-kindled some interest too.
Simcoe
Saturday, September 11, 2010 @ 9:00:35 AM
Fane1024
Saturday, September 11, 2010 @ 3:11:02 PM
If the bundle was originally $20 like it is now, I would have jumped.
Last edited by Fane1024 on 9/11/2010 3:12:09 PM
Simcoe
Sunday, September 12, 2010 @ 10:26:28 AM
Gabriel013
Monday, September 13, 2010 @ 1:11:33 AM
Also I'd suggest linking sequels so that you may even be tempted to play last years game knowing it will create a noticable change in the new shiny sequel you have in your hands.
swapnilgyani
Friday, September 10, 2010 @ 3:40:09 PM
Reply
Give me a good-ish product, and I will buy it second hand, and sell it when I've had enough.
Give me a mediocre product, and I will not buy it at all, and actively stop strangers from buying it as well!
Last edited by swapnilgyani on 9/10/2010 3:41:33 PM
WorldEndsWithMe
Friday, September 10, 2010 @ 4:01:07 PM
Reply
Jawknee
Friday, September 10, 2010 @ 4:06:08 PM
Underdog15
Friday, September 10, 2010 @ 4:02:29 PM
Reply
But I gotta say, I really don't get what they mean by online support. There really isn't any at all. They don't fix buggy maps, players host themselves regardless of ping or location, and there's no troubleshooting at ALL.
I dunno... I'm not buyin' it. We'll have to see how it is post-release.
Any chance PSXE will review it? Would be nice to see what they think!
Simcoe
Saturday, September 11, 2010 @ 8:53:12 AM
MadPowerBomber
Friday, September 10, 2010 @ 4:37:18 PM
Reply
buying used games is a tremendous value some times, but trading games in isn't.
I'd rather keep a crappy game and get my money out of it nowadays.
CONTRABAND
Friday, September 10, 2010 @ 5:35:59 PM
Fane1024
Saturday, September 11, 2010 @ 3:15:09 PM
A2K78
Friday, September 10, 2010 @ 5:24:26 PM
Reply
In regards to used games, soon the very publishers and developers who are fighting the used game market will soon realize that they are fighting a losing battle
GuardianMode
Friday, September 10, 2010 @ 5:47:06 PM
Reply
Antivision noticed the money it could make with a minimum of effort and it hooked them like a drug. Easy money is a hard habbit to break. Especially from the view points of a large corporation. All this talk about quality is just a smoke screen. Yet a smoke screen millions are willing to keep before their eyes.
piratedrunk
Friday, September 10, 2010 @ 6:20:51 PM
Alienange
Saturday, September 11, 2010 @ 4:57:13 PM
Godslim
Sunday, September 12, 2010 @ 12:11:06 PM
Gabriel013
Monday, September 13, 2010 @ 1:16:33 AM
With good reliable SP you keep going back, time and time again.
Simcoe
Monday, September 13, 2010 @ 10:50:44 AM
It seems to be quite rare that developers release any single player DLC. Speaking of R&C:ACIT, I would have loved it if they had released more of those time puzzles that Clank had to solve at various point through out his missions. I'm also looking forward to Read Dead Redemptions final piece of DLC entitled "Undead Nightmare" which will feature new single player missions, new animals and a new location.
bigrailer19
Friday, September 10, 2010 @ 7:36:34 PM
Reply
This is what is funny to me. Everyone in here is against FPS' yet KZ2 is awesome. Which it is. But Whenever COD gets brought up its the worst thing ever. My point is everyone hates the used game market in here, or at least stand up for the developers be half most of the time, from comments I usually read. Then when Treyarch pops up and says they are trying to create a game that people will like and enjoy so the need to trade it in doesn't occur, they still get bashed. LOL thats awesome! NOT! It's shallow. They are trying to create a game so the used game market doesn't flourish from it. Yet they still can't do anything right.
Another point I'd like to make is KZ2 and KZ3 will have a 2 year gap by the time KZ3 releases. Now in the case of COD its obvious Activision has the franchise on a one a year schedule. But by 2 different developers. Now maybe it does only need to be done by one developer which would then be on schedule with PSXE favorite FPS in KZ. The real funny thing is the franchise would still get bashed round here if that were to happen. It's quite sad really.
I personally think a lot of you misinterpreted Treyarchs meaning behind what they said.
Last edited by bigrailer19 on 9/10/2010 7:38:29 PM
Alienange
Saturday, September 11, 2010 @ 5:10:32 PM
Gabriel013
Monday, September 13, 2010 @ 1:18:30 AM
Underdog15
Monday, September 13, 2010 @ 10:23:28 AM
As for me, I've never 'hated' on the CoD franchise. MW2 was my first CoD ever. I gave it a decent user review, too. But I believe I see it for what it is... a pretty good game not nearly worth the hype chalked full of glitchiness.
I don't think I'm biased in any way. It's just the way I see it. I'm a guy you'll see playing all genres. (Although, I will admit preference to certain genres over others. Still, I like all if it's a good game). I think I'm very fair to CoD. I even platinumed MW2. But I stand by my thoughts.
Last edited by Underdog15 on 9/13/2010 10:26:29 AM
MARNEY
Saturday, September 11, 2010 @ 3:14:51 AM
Reply
Crabba
Saturday, September 11, 2010 @ 3:28:14 AM
Reply
That's interesting, I'm pretty sure I read an article recently about how those two particular titles had surprisingly disappointing sales.... what a quinkidink.
___________
Saturday, September 11, 2010 @ 4:53:39 AM
Reply
PSN French
Saturday, September 11, 2010 @ 6:49:14 AM
Reply
bigrailer19
Saturday, September 11, 2010 @ 11:16:20 AM
Fane1024
Saturday, September 11, 2010 @ 3:20:47 PM
Alienange
Saturday, September 11, 2010 @ 5:15:21 PM
Dimsum
Saturday, September 11, 2010 @ 8:16:55 AM
Reply
Hey man, Im new to posting here but have been visiting this site for a long time. Anyway, I have a question for you.
I know you seem to feel that "twitchers" are not true game fans but what do you think of someone like me?
I absolutely love to play every CoD with my friends online. Between MW1&2 and W@W I have put in well over 500 hours online total but my absolute favorite genre is JRPG's. I despise the style and feel of WRPG's btw.
Anyway, I own around 500 games between all my systems and over 50% of them are Jrpg's.
You seem to feel there is a definite line drawn in the sand that if you like CoD you cant possibly like a "REAL" game with a story. (not tryin to pick a fight friend, just makin conversation)
I feel that there is room for both.
As a 30 yr old Husband and Father with a full time job I dont have the kind of time to sink into Rpg's that I used to. "twitch" games are great for me. I can jump online for an hour or two after the wife and kid go to sleep and even if I only do it once a week I still have a good time and am never lost.
Hard to make any real progress in an rpg an hour or two per week ya know?
Even though DigitalStorm seems to have a personal dislike towards your comments and was a little childish he does have his place in the gaming community. A place a true Jrpg fan like myself also visits, every year.
I say this to you while caressing my CIB mint copy of Chrono Trigger on the SNES like Smeagle does the one ring. MY PrEciOUs!!!!
Godslim
Sunday, September 12, 2010 @ 12:15:02 PM
people on here also hate the fps genre and so hate on nearly all fps games apart from k2 because its a ps3 exclusive....i just think its narrow minded to shun a game just because its multi plat and a fps
Simcoe
Monday, September 13, 2010 @ 8:23:23 AM
Underdog15
Monday, September 13, 2010 @ 10:34:15 AM
But come on... in all seriousness, can you really claim MW2 does alot? It's incredibly glitchy, and it's hardly polished. I won't go into detail since I wrote about it in the user reviews already, but people don't just "make exceptions" for exclusives.
I like all genres, although I am admittedly prone to favor certain ones over others. (RPG's are my favorite) But have you seen Killzone 2? The controls can be frustrating to one used to CoD controls, but look at the visuals and the physics... it's like night and day compared to MW2. I played both titles yesterday, in fact, and KZ2 is indeed much more polished!
I will not deny MW2 is a good game, but getting upset about people favoring KZ2 over MW2 is hardly unrealistic for people to do. If I'm going to invest in Black Ops, I want something much more than MW2 already gave me. I don't think that's an unfair analysis on my part, at all!
dveisalive
Sunday, September 12, 2010 @ 10:54:16 PM
Reply
Underdog15
Monday, September 13, 2010 @ 10:35:59 AM
BikerSaint
Monday, September 13, 2010 @ 10:27:11 PM
Reply
Just make sure to include lots of additional single player DLC to along with any extra MP campaigns, and charge us a decent non-gouging price-point for it.
Oh, and don't chop out any sections of game just to give us extra DLC, like some other unscrupulous developers/publishers have done.
That would just make your company smell to high heavens, and become known for creating huge steamy hot piles of pure unadulterated bullsh!t!

Call of Duty: Black Ops









jaybiv
Reply
Friday, September 10, 2010 @ 12:19:50 PM