THQ Will Avoid Battle With Big-Namers
After announcing their fiscal third quarter report and the new Red Faction unveiling, THQ had to field some questions by industry analysts.
Of course, they were hit with one of the more popular questions these days: "how do you expect to compete against the heavyweight titles like Grand Theft Auto IV and Halo 3?" The response? One THQ executive said they would do "what it could" to avoid a head-to-head battle with either blockbuster. In the past, the publisher has strategically placed the likes of Saints Row and Destroy All Humans! so as not to butt heads with the biggest of the big.
And since we're on the topic of Saints Row, one analyst broached an interesting question, whose answer is very relevant to other game developers and publishers. The analyst wanted to know what the cost was of porting a 360 game to the PS3, and as it turns out, it cost THQ only "a fraction" of the original development cost. It seems that 15% wouldn't be a "bad guesstimate," and if that's the case, it probably means we'll see a lot more titles going multiplatform this generation. Heck, we've already seen it.
And lastly, on the controversial topic of in-game ads, THQ confirmed that we'd be seeing some of that in their upcoming offerings. So far, we know that Stuntman Ignition, a new Juiced, and the next MX installment will feature both in-game advertisements and even microtransactions. Is it really worth it for THQ, you might ask...well, the company expects to make about $5 million from those ads and downloadable content in the next fiscal year, so yeah, it seems profitable.
2/2/2007 Ben Dutka