PS3 News: THQ Will Avoid Battle With Big-Namers - PS3 News

Members Login: Register | Why sign up? | Forgot Password?

THQ Will Avoid Battle With Big-Namers

Grand Theft Auto IV

After announcing their fiscal third quarter report and the new Red Faction unveiling, THQ had to field some questions by industry analysts.

Of course, they were hit with one of the more popular questions these days: "how do you expect to compete against the heavyweight titles like Grand Theft Auto IV and Halo 3?" The response? One THQ executive said they would do "what it could" to avoid a head-to-head battle with either blockbuster. In the past, the publisher has strategically placed the likes of Saints Row and Destroy All Humans! so as not to butt heads with the biggest of the big.

And since we're on the topic of Saints Row, one analyst broached an interesting question, whose answer is very relevant to other game developers and publishers. The analyst wanted to know what the cost was of porting a 360 game to the PS3, and as it turns out, it cost THQ only "a fraction" of the original development cost. It seems that 15% wouldn't be a "bad guesstimate," and if that's the case, it probably means we'll see a lot more titles going multiplatform this generation. Heck, we've already seen it.

And lastly, on the controversial topic of in-game ads, THQ confirmed that we'd be seeing some of that in their upcoming offerings. So far, we know that Stuntman Ignition, a new Juiced, and the next MX installment will feature both in-game advertisements and even microtransactions. Is it really worth it for THQ, you might ask...well, the company expects to make about $5 million from those ads and downloadable content in the next fiscal year, so yeah, it seems profitable.

2/2/2007 Ben Dutka

Put this on your webpage or blog:
Email this to a friend
Follow PSX Extreme on Twitter

Share on Twitter Share on Facebook Share on Google Share on MySpace Share on Delicious Share on Digg Share on Google Buzz Share via E-Mail Share via Tumblr Share via Posterous

New Comment System

Legacy Comment System (0 posts)

There are no comments to display.

Leave a Comment

Please login or register to leave a comment.

Our Poll

How often do you visit the site?
Once a day
Several times a day
Every few days
Once a week
This is my first visit
I've never been here, even now I am not here

Previous Poll Results