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Activision Aims High: Plans To Be "Biggest Entertainment Company"

Bobby, Bobby, Bobby. Oh, what have you gone and said now?

We all know that the digital age presents problems for publishers and retailers in the video game industry, and Activision head honcho Bobby Kotick says Sony, Microsoft and Nintendo will "struggle" to find a solution in an online-dominated future. But hey, Kotick and Co. already have it figured out. At this point, the CEO says his company isn't even competing with "console dependent companies" due to its own "online dominance." In fact, Kotick says their closest competitor is actually Facebook. Here's what he had to say at the recent America Merrill Lynch Media, Communication and Entertainment conference:

"Our competitor online [is] Facebook in some respects. Even though they don't create content, they provide it. There are a lot of new social gaming companies that are emerging and take mindshare - not from our consumer, [because they're] a different demographic. But there's the potential that some of the social games will start appealing to our consumers so we're making a lot of investments in that area.

"But the traditional companies - the Electronic Arts, or Sony or Microsoft or Nintendo or Disney - that make console-based video games, are going to really struggle [in future] to figure out how to get into these online business we're in today."

Kotick added that the merger with Blizzard really helped because there was "so much built-up expertise at Blizzard," and they're now applying that expertise to huge franchises like Call of Duty, Tony Hawk, and Guitar Hero. In the end, he says this puts Activision "in a much better position than many of the very console-dependent companies we used to compete against." So now that Activision has swatted one big threat, what's next for the company?

Why, not merely the "biggest interactive entertainment company" but instead, the "biggest entertainment company." Well, of course.

Tags: bobby kotick, activision, sony, games industry

9/21/2010 9:00:58 PM Ben Dutka

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Comments (61 posts)

LimitedVertigo
Tuesday, September 21, 2010 @ 9:39:51 PM
Reply

Please oh please spread your talent out too thin so you can eventually crumble. That's all I ask.

Agree with this comment 17 up, 2 down Disagree with this comment

BikerSaint
Tuesday, September 21, 2010 @ 9:42:03 PM
Reply

Hey kotex,
Does it really feel that good when you're blowing hot air up your own a$$, huh???

I mean come on now, fess up, as seeing how you're constantly doing it.


F'ing Alfred E. Newman wannabe!!

Last edited by BikerSaint on 9/21/2010 9:43:22 PM

Agree with this comment 14 up, 2 down Disagree with this comment

EddPm6
Tuesday, September 21, 2010 @ 9:50:59 PM
Reply

* Facepalm

Agree with this comment 5 up, 1 down Disagree with this comment

B-RadGfromOV
Wednesday, September 22, 2010 @ 2:16:20 AM

Dude, I was seriously about to comment the exact same thing! except: /facepalm

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manofchao5
Thursday, September 23, 2010 @ 12:29:12 PM

definitely
activision is so great, but yet, they have no console
sony has the psp, ps2, and ps3
nintendo has the wii and ds
microsoft has the xbox 360 and its own operating system run on much of the worlds computers
apple has the ipod touch, iphone and macs
and all Booby Kotick has is an ego so big that it swallows all these consoles and rips our very world apart
hopefully someday he will speak with his mouth and not his ass

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Scarecrow
Tuesday, September 21, 2010 @ 9:52:47 PM
Reply

Notice how he never mentions creating great and fun games.

Instead he talks about how they're gonna try to monopolize everything.

Agree with this comment 17 up, 1 down Disagree with this comment

Snaaaake
Tuesday, September 21, 2010 @ 10:45:26 PM

Yea Sunny, not even once I think.

Agree with this comment 3 up, 1 down Disagree with this comment

WorldEndsWithMe
Tuesday, September 21, 2010 @ 9:56:45 PM
Reply

Anger rising... rising... rising. Falling... falling.... leveling out.

The man has finally lost it. Console sales of MW2 lined his pockets with platinum and gold and diamonds and the fool responds with this?

Activision is a console-dependent company because PC sales on everything but Starcraft 2 are sagging big time and they make their money by bilking console gamers out of good money with trash products.

Last edited by WorldEndsWithMe on 9/21/2010 9:59:30 PM

Agree with this comment 7 up, 1 down Disagree with this comment

GuernicaReborn
Wednesday, September 22, 2010 @ 12:26:20 AM

I especially like this comment: "Electronic Arts, or Sony or Microsoft or Nintendo or Disney - that make console-based video games, are going to really struggle [in future] to figure out how to get into these online business we're in today."

All those companies he listed are already on top of their respective markets, while Activision cant decide if they want to make the next farmville or a cut-scene movie. Kotick is a moron.

Agree with this comment 7 up, 1 down Disagree with this comment

Alienange
Tuesday, September 21, 2010 @ 9:59:26 PM
Reply

Well it goes without saying that video games is the greatest form of entertainment. Therefore, the greatest provider of video games is going to be the biggest entertainment company. I can really see that. I can also really see gamers not liking that company because of its dominion.

Agree with this comment 0 up, 4 down Disagree with this comment

Vitron
Tuesday, September 21, 2010 @ 10:11:05 PM

The evil existence to gamers, I, the black knight shall brave this quest. Nah... :)

Agree with this comment 1 up, 1 down Disagree with this comment

Vitron
Tuesday, September 21, 2010 @ 10:08:47 PM
Reply

Really now, I only hear Kotex concentrating on making money rather than making games that make history. He's just lucky to have hired such developers.

P.S. Vitron is back!!!


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Orvisman
Wednesday, September 22, 2010 @ 7:51:41 AM

Who is Vitron?

Agree with this comment 1 up, 1 down Disagree with this comment

LimitedVertigo
Wednesday, September 22, 2010 @ 9:30:21 AM

Besides the person named Vitron that just posted that he/she is back? I have no idea.

Agree with this comment 4 up, 1 down Disagree with this comment

Kangasfwa
Tuesday, September 21, 2010 @ 10:10:43 PM
Reply

"First the Entertainment Industry, then the WORLD! MWA-HA-HA-HA-HA-HAAA!!"

-Bobby Kotick, every morning while looking in the mirror, mirror, on the wall

Last edited by Kangasfwa on 9/21/2010 10:11:59 PM

Agree with this comment 7 up, 1 down Disagree with this comment

Bugzbunny109
Tuesday, September 21, 2010 @ 10:12:49 PM
Reply

Oh, here we go again..... When will this guy shut up?

Agree with this comment 2 up, 1 down Disagree with this comment

WorldEndsWithMe
Tuesday, September 21, 2010 @ 10:16:32 PM
Reply

It's all a terrible plan to get back at the world for him being born a Ginger beneath that bad hair dye.

Agree with this comment 5 up, 1 down Disagree with this comment

Snaaaake
Tuesday, September 21, 2010 @ 10:28:06 PM
Reply

And the best way to do it is to milk their franchise.

Good thing my Activision games for the last 7 years are all pirated copies.

And this will further agitate the Japanese company, they're struggling to make more profit while Activision can simply release a few games every year and earn billions.

Agree with this comment 4 up, 2 down Disagree with this comment

Orvisman
Wednesday, September 22, 2010 @ 7:53:07 AM

Bad, pirate. Bad!

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Underdog15
Wednesday, September 22, 2010 @ 8:59:54 AM

yarrrr!

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Snaaaake
Wednesday, September 22, 2010 @ 10:03:30 AM

What?!
I was still in school and didn't had the money to buy original copies.
Though all those Activision games are all PS2 Marvel games, mostly Spiderman.

My PS3 library doesn't have Square Enix, Capcom and Activision games.
Games from them I only borrow from my friends.
Not willing to support companies that doesn't deserve it.

Agree with this comment 2 up, 1 down Disagree with this comment

Alienange
Tuesday, September 21, 2010 @ 10:30:53 PM
Reply

If facebook is his closest competitor, I'd say he has nothing to worry about. I've heard of cheap gamers, and I've heard of casual gamers, but facebook games?? That's for cheap casual gamers... and there's nothing worse than that.

Agree with this comment 1 up, 1 down Disagree with this comment

Deleted User
Tuesday, September 21, 2010 @ 10:36:35 PM
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Whatever, Kotick. I won't be buying anything from you brand new. I'm not falling for your charms.

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tes37
Tuesday, September 21, 2010 @ 10:43:27 PM
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I think Kotick gets a kick out of all the insults that are thrown his way. He seems like the type of guy that would pick his nose in a board meeting and then try to shake your hand as you leave.

Agree with this comment 3 up, 1 down Disagree with this comment

rossinator_99
Tuesday, September 21, 2010 @ 10:52:46 PM

hahaha!!! i love it. but definitely better than a stink finger! (mallrats)

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LimitedVertigo
Tuesday, September 21, 2010 @ 11:03:33 PM

He sure did love them chocolate pretzels... :)

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rossinator_99
Wednesday, September 22, 2010 @ 1:01:01 AM

makes me squeamish everytime i see it. lol

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Orvisman
Wednesday, September 22, 2010 @ 8:00:14 AM

LOL. Me too.

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Snaaaake
Tuesday, September 21, 2010 @ 10:53:56 PM
Reply

Facebook is the closest competitor?
Uhh.......he is looking down on everyone in the gaming industry and has he forgotten about Apple as well?

Sony do more than just game, Microsoft is still the software big daddy.

Sorry Bob but you can't become the biggest entertainment company if all you're selling is Call of Duty, Tony Hawk and Guitar Hero.

Agree with this comment 2 up, 1 down Disagree with this comment

Orvisman
Wednesday, September 22, 2010 @ 8:02:33 AM

Well... don't forget about two little games called Warcraft and Starcraft... you might have heard of them.

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LimitedVertigo
Wednesday, September 22, 2010 @ 9:31:24 AM

To be fair Orvis those are Blizzard games and he and Activision have had nothing to do with them other than being in business with Blizzard.

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Orvisman
Thursday, September 23, 2010 @ 8:52:09 AM

They are more than in business together. The two companies merged years ago when Vivendi took a majority stake in the company, so technically they are the same company.

“In December 2007, it was announced that Activision would merge with Vivendi Games which owns fellow games developer and publisher Blizzard, and the merger would later close in July 2008. The new company is called Activision Blizzard and is headed by Activision's former CEO, Robert Kotick. Vivendi is the biggest shareholder in the new group. The new company is estimated to be worth $18.9 billion, ahead of Electronic Arts who is valued at $14.1 billion.”

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Deleted User
Tuesday, September 21, 2010 @ 11:21:42 PM
Reply

I'm sure Ben Paddon is a fan of Bobby Kotick. After all, that pile of mashed potatoes with a red toupee on it probably hopes Kotick will hire him or something.

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main_event05
Tuesday, September 21, 2010 @ 11:35:24 PM
Reply

Although I have absolutely no idea how they plan on pulling it off, I'd rather hear a company say they plan to be the best as opposed to saying "We're finished" or some of the other things of that sort that has been said lately. Just for being so optimistic, I'll keep them in my peripherals.

Last edited by main_event05 on 9/21/2010 11:35:57 PM

Agree with this comment 1 up, 2 down Disagree with this comment

Vitron
Tuesday, September 21, 2010 @ 11:41:30 PM
Reply

Get real A-hole, your games couldn't even get a 10 on PSX

Agree with this comment 1 up, 3 down Disagree with this comment

Snaaaake
Wednesday, September 22, 2010 @ 12:15:01 AM

PSX?
Hell, not even on other sites.

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GuernicaReborn
Tuesday, September 21, 2010 @ 11:57:03 PM
Reply

Can someone enlighten me? What exactly has Activision done besides videogames that would elicit a statement like that? Is it because they have a website?

Agree with this comment 3 up, 1 down Disagree with this comment

BikerSaint
Wednesday, September 22, 2010 @ 12:27:01 AM
Reply

GuernicaReborn,

It's probably just because Boobie thinks his blow-up doll talks to him, & tells him what a real man he is.

Either that, or he paid his mirror a minimum wage to lie to him.

Agree with this comment 3 up, 1 down Disagree with this comment

aaronisbla
Wednesday, September 22, 2010 @ 1:04:56 AM
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he makes it a lot easier to stay away from purchasing anything new from activision

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pyrobomber70
Wednesday, September 22, 2010 @ 2:24:35 AM
Reply

EVERYONE LISTEN TO ME.......BUY MEDAL OF HONOR AND TELL HIM TO STICK IT UP HIS ASS!

Agree with this comment 2 up, 2 down Disagree with this comment

___________
Wednesday, September 22, 2010 @ 3:46:02 AM
Reply

o jesus crhist dude get your head out of your a$$!
this prick has to have the worlds largest ego!

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MadPowerBomber
Wednesday, September 22, 2010 @ 4:02:08 AM
Reply

Bobby Kotick is trying to be Vince McMahon.

Agree with this comment 1 up, 1 down Disagree with this comment

JackC8
Wednesday, September 22, 2010 @ 7:16:46 AM
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"Bobby, Bobby, Bobby. Oh, what have you gone and said now?"

That's a very good question. I have no idea. As the old saying goes: If you can't dazzle 'em with brilliance, baffle 'em with bull****. I'm sure his investors - who probably wouldn't know a video game from a DVD - are very impressed.

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Orvisman
Wednesday, September 22, 2010 @ 8:03:59 AM

Yep

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Nynja
Wednesday, September 22, 2010 @ 8:33:09 AM
Reply

I really hate this guy...

Hey Ben, you have a typo in the 2nd to last paragraph 1st sentence;

"merger with Blizzard really helped because tehre was..."

...tehre...

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Underdog15
Wednesday, September 22, 2010 @ 9:11:29 AM
Reply

Oh dear, Bobby... I know that SOUNDS like a good idea, but remember....

The phrase "good idea" is relative.

Just once I'd love to see him brag about quality that he's already done. He already thinks his online gaming experiences are quality. And while MW2 online works pretty well from a design perspective, the lack of dedicated servers makes it questionable at best!

Remember when he said he would like to start charging an online fee to provide the quality online service they already provide? This guy is almost not even a businessman, let alone a gamer! He's like an accountant! Afterall, businessmen are concerned with quality service to go along with sales.

In the end, I don't see this guy monopolizing everything. To take out Sony, he'd have to get mad technological progressions and beef up his quality by a LOT. To take out Disney, he'd have to basically blow them up with Trinitrotoluene. To beat up Microsoft and become number 1, he'd have to make an OS greater than everything AND blow them and Apple up and assassinate every computer guru that loves Linnux. And to beat up Nintendo, he'd have to do some very illegal things to own Mario, Link, and Samus.

It won't happen, and the already established companies will prevail and remain successful. They're already adapting well.

In conclusion, Bob's a knob.

Agree with this comment 1 up, 1 down Disagree with this comment

Snaaaake
Wednesday, September 22, 2010 @ 10:05:23 AM
Reply

Thumbs-downer has breached the gate!!

Agree with this comment 4 up, 1 down Disagree with this comment

GuernicaReborn
Wednesday, September 22, 2010 @ 10:18:43 AM

Its KOTICK!!

Agree with this comment 5 up, 1 down Disagree with this comment

BikerSaint
Wednesday, September 22, 2010 @ 2:32:33 PM

No wonder everone is getting a thumbs-down.....

The thumbs-downer's just pissed because kotex has been forcing him to carry Kotex's over-sized balls around for him, and he's gotten a hernia from that heavy brass....er....I mean....GLASS weight of them.

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Deleted User
Wednesday, September 22, 2010 @ 10:05:59 AM
Reply

I see an Xbot/Kotick supporter/Paddon rent donation tool has been thumbing us all down.

Agree with this comment 3 up, 1 down Disagree with this comment

Vidius
Wednesday, September 22, 2010 @ 10:11:34 AM
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I wished someone would buy out Blizzard, but I know tht's never gonna happen. :(

Agree with this comment 4 up, 1 down Disagree with this comment

Temjin001
Wednesday, September 22, 2010 @ 10:13:20 AM
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As much as I'd like disagree with him, I would imagine Bobby is basing his claims on statistical observations gathered from research data. Something I'm sure few, if any, of us are privy too.

The power of the third party dev is huge, I'm beginning to think that their influence for the coming hardware generations will be heavy enough to make or break a system if they so desired.

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spiderboi
Wednesday, September 22, 2010 @ 10:21:54 AM
Reply

Next thing you know he's gonna challenge religion

"Those organizations are taking donations from the pockets of consumers. We have to get a piece of that pie"

Agree with this comment 4 up, 1 down Disagree with this comment

Underdog15
Wednesday, September 22, 2010 @ 11:38:06 AM

lol. Headline: "Kotick seeks identification as a not-for-profit charitable organization"

Last edited by Underdog15 on 9/22/2010 11:38:35 AM

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ed_winchester
Wednesday, September 22, 2010 @ 2:47:46 PM
Reply

he has that same smug smile in every picture and it makes my blood boil. All he thinks about is money the greedy fat tw@t. He's the type of person that I'd never get bored of punching in the face and I'm not a violent person nor do I condone violence.

"Hey Kotick, your wife is screwing your gardener and spending your money! oh you're still smiling"

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Kai200X
Wednesday, September 22, 2010 @ 3:26:47 PM
Reply

Well, at least Bobby Kotick is the biggest *insert here*

Now that's one goal accomplished.

Agree with this comment 4 up, 1 down Disagree with this comment

Kai200X
Wednesday, September 22, 2010 @ 6:31:03 PM

Wow. Everyone got at least one thumb down. I didn't know Bobby visit PSX Extreme.

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PaiNT_kinG
Wednesday, September 22, 2010 @ 10:46:54 PM
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i found it disturbing that the word "Facebook" and "Gaming" was in the same paragraph O.o

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Klint
Wednesday, September 22, 2010 @ 11:25:59 PM
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C'mon, give me a thumbs down!

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Caanimal
Thursday, September 23, 2010 @ 12:11:47 AM
Reply

I just want to know 1 thing from Bobby.....


W...
T...
F...
Is he SMOKING...

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egamegeek
Thursday, September 23, 2010 @ 9:06:58 AM
Reply

This is exactly why I hate corporate America, Nothing but greedy scumbags like this douche. I for one will never spend another dime on anything related to activision.

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