Hey Sony: Move Marketing Can Target Obesity Epidemic
Yes, I know Wii Fit already exists and Nintendo has taken this marketing angle already. But after spending a significant amount of time with Move, I've realized Sony should definitely target the obesity epidemic to help shift units.
I'm waiting to deliver a full hardware review until I can play more of what Sony has to offer in 2010 but in the meantime, the amateur marketer in me (who really doesn't know more than any average gamer) takes one look at what's happening in this country and makes a connection. First of all, the very name of the product lends itself to a campaign against obesity. Secondly, and I made mention of this in our Sports Champions review, you really do have to move. Outside of Wii Fit, most all games will let you sit down and flick your wrist around; my brother and several friends have had the Wii, and I've played it plenty...not once did I come close to breaking a sweat. Now, that may be because I'm in pretty good shape, but then again, my fitness works towards my point: Move got my heart rate up.
These days, I'm happy to say it takes a good amount of movement to get that heart rate up, and I was satisfied to see that after an hour's worth of Beach Volleyball, Table Tennis, and Gladiator Duel, I was breathing heavy. Furthermore, if you look at other Move games on the horizon, like The Fight, we should end up with lots of titles that would provide us with solid workouts. Thus far, this really is the biggest difference between Move and Wii; the former will have true-blue adventure video games (not designed around fitness) that will entertain and accelerate that heart rate and pulse. That's a pretty great marketing tactic, if you ask me...the health of this nation is in dire need of help, and video games are continually accused of contributing to the problem.
Well, here we have game games (not a Jane Fonda workout tape in the form of interactive software) that could help to combat the sloth that is killing us. And we need Kevin Butler to help. Get that guy in some spandex and a cheesy headband, and have him sweating until he falls over when playing some action/adventure Move game. We've been focusing on the technology but now it's time to get all socially responsible...and logical.
9/21/2010 9:36:03 PM Ben Dutka