PlayStation Rewards Detailed, Set To Launch Spring 2011
Are you a PlayStation fan? How would you like to get a little something in return for your loyalty? I mean, besides the quality entertainment you're used to...?
Today, Sony Computer Entertainment America, LLC (SCEA) has announced a new loyalty program called PlayStation Rewards. This will give PlayStation fans in the U.S. the chance to grab "exclusive status, recognition, and rewards based on a variety of PlayStation-centric activity they engage in across the PlayStation ecosystem." It'll start as an invitation-only beta (for early adopters of PS Plus and Gamer Advisory Panel (GAP) members), which will dictate how Sony shapes the final program. Right now, they're looking at three separate reward tiers: Select, Pro, and Legendary. Members will advance through each tier based on their amount of PlayStation activity.
And how exactly does one advance?
"...including playing new games for the first time, buying content from PlayStation Network in PlayStation®Store or PlayStation®Home, downloading movies and TV shows, or engaging in communication with PlayStation like taking surveys, for example. As their status increases, so do the rewards. Members can go to their profile page and look at the reward progress meter to find their current status level and see how close they are to reaching the next level."
Everyone who participates has a shot at plenty of exclusive rewards, including PSN avatars that display member status, dynamic themes, PlayStation Home content, and chances to participate in members-only sweepstakes and giveaways. The first big reward will be an all expenses paid trip as PlayStation's guest to the 2011 Consumer Electronics Show (CES) in Las Vegas. Said Susan Panico, senior director of the PlayStation Network:
"PlayStation’s most important asset is its loyal fans and PlayStation Rewards gives us an opportunity to show our appreciation for their amazing passion and desire to continually evolve the gaming world. We can’t thank our fans enough for the feedback they have given us over the years and look forward to even more dialog to help us evolve PlayStation Rewards to make it the best possible loyalty program it can be."
Right now, the public launch of PlayStation Rewards is scheduled for Spring 2011. Plus is one thing; this is quite another, and a great way for fans to increase the level of their relationship with their favorite brand. For even more info, visit the PlayStation Blog.
10/27/2010 10:12:38 AM Ben Dutka