Metallica To Perform At Call Of Duty Launch Event
If you couldn't guess, the launch of Call of Duty: Black Ops will be a very big deal.
So big, in fact, that one of the biggest bands in heavy metal history will be on hand to celebrate the game's release. Metallica has teamed up with Activision to headline the Black Ops launch event on November 4 at Santa Monica Airport's Hangar 8. So tomorrow, the blowout event will boast a performance by the Grammy-Award winning band, which will honor the six branches of the Armed Forces and raise $1 million for the Call of Duty Endowment. The latter is a non-profit, public benefit corporation founded by Activision Blizzard that assists veterans with the transition from battle to civilian life; i.e., helps them establish jobs and careers.
Said Robert Kotick, Activision Blizzard CEO:
"We are honored to have Metallica partner with us to pay tribute to the brave servicemen and women who have risked their lives at war only to return home to find their biggest challenge is searching for a job. Today, the unemployment rate for veterans is 21% higher than the rate for all Americans, with veterans' unemployment topping 500,000. We believe that the business community can and should do more. Through The Call of Duty Endowment, we are committed to raising millions of dollars for job assistance and training programs for veterans and raising public awareness for this serious issue."
If you really don't know who Metallica is, you can check the press release for a brief bio. Let's just say that since forming up in 1981, the band has gone on to sell more than 100 million albums worldwide, garnering tens of millions of fans in the process. They have several multi-platinum albums to their credit, including 1983's "Kill 'Em All" (3 times over), 1986's "Master of Puppets" (6 times over), and 1991's Metallica (The Black Album, which went 15 times over). To have these guys basically "open" for Black Ops is...well, as we just said, a big deal.
Related Game(s): Call of Duty: Black Ops
11/3/2010 10:26:56 AM Ben Dutka