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Gears Guru: The Ladies Would Appreciate Heavy Rain

As time goes on, video games appeal more and more to females. And according to design guru Cliff "CliffyB" Bleszinski, one game that needed to be marketed towards ladies was Quantic Dream's Heavy Rain.

One of the minds behind Gears of War spoke to Irrational Games boss Ken Levine and during that interview, they somehow stumbled upon the topic of the innovative PlayStation 3 exclusive. CliffyB has never been known to be diplomatic when it comes to his comments so we're not surprised at a comment like, "they love two things in life: queso dip and true crime." But his reasoning might be sound, simply because Heavy Rain is a mature, well-written, story featuring a devoted father, a strong female character, and a certain darkness that - I must agree with Cliffy here - seems to attract women these days. Said CliffyB:

"I hate to sound misogynistic but it feels like such a great game for a girl who wouldn't normally play games. Because women love true crime! I don't know what it is. I've said it before – they love two things in life: queso dip and true crime.

"Y'know, you'd see Heavy Rain advertised in PlayStation Magazine and things like that. I'm like, dude, why isn't this in Entertainment Weekly? Why aren't you marketing this to the right crowd? There were scenes were I was almost literally dropping the controller it was paced so well. If you had that and shipped a disc with all those women's magazines you'd maybe have sold twice as much."

Before you make assumptions, we're pretty sure we've heard Bleszinski praise Heavy Rain in the past, and it's obvious he has played it. Love or hate Gears, the guy knows what a great game is, and there is some truth to what he says. I think somewhere in the Comments of our review, someone mentioned how the game could really appeal to wives and girlfriends and I replied that I hadn't thought of it, but it was certainly possible and maybe even likely.

Heavy Rain has sold extraordinarily well for a new, revolutionary, not-based-on-guns IP but maybe it could do even better than 1.5 million if Sony involved the ladies...

Related Game(s): Heavy Rain

Tags: heavy rain, cliffyb, quantic dream, girl gamers

11/5/2010 10:36:21 AM Ben Dutka

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Comments (24 posts)

Underdog15
Friday, November 05, 2010 @ 10:51:30 AM
Reply

It's true. When I beat Heavy Rain, I beat it with my wife along side me. She has NEVER seen a game through to the end, except this one. She still doesn't really like video games... but this title, she was actually asking me... even calling me at work... asking if we can play it later.

He might be onto something here.

EDIT: My wife reads those entertainment magazines too, lol... *sob* I have a stereotypical wife! (just kidding, I wrote that part with her watching)

Last edited by Underdog15 on 11/5/2010 10:52:08 AM

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WolfCrimson
Friday, November 05, 2010 @ 11:00:37 AM

She must have banished you to the couch after you wrote that. :P

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maxpontiac
Friday, November 05, 2010 @ 11:35:42 AM

We must of married sisters. My wife is exactly the same when it comes to games.

Although she will play the Move every once and awhile.

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G8GTdriver
Friday, November 05, 2010 @ 11:56:32 AM

Thats cool. My wife watched me play most of the first Uncharted game. I didn't notice at first because she usually does counted cross stitch while I play but I looked over at one point and she was watching instead of the usual. Said she watched along with that game. She liked the story and graphics. I'll have to try heavy rain around her, see if it gets the same reaction.

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maxpontiac
Friday, November 05, 2010 @ 12:24:39 PM

You might be surprised G8GT.

Heavy Rain has some good woman-friendly drama.

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Underdog15
Friday, November 05, 2010 @ 12:39:50 PM

@Wolfcrimson
Nah, she just rolled her eyes a bit and smacked me on the arm while laughing and said, "Shut up!" in a mock-pathetic voice. I tease her about her addiction to tmz and the like.

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ColTater
Friday, November 05, 2010 @ 10:55:04 AM
Reply

This is the only game my wife can sit and watch me play for more than 10 minutes. She enjoys it, and now with the move she gets to watch me flail around and get a great story at the same time.

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Deleted User
Friday, November 05, 2010 @ 11:24:56 AM
Reply

BEENNN, look at this video.

http://www.youtube.com/watch?v=w2S40gXwyzA

Only if! Only if

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PasteNuggs
Friday, November 05, 2010 @ 12:43:16 PM
Reply

This is completely true. Way back when when I played the demo my girlfriend was sitting there and actually said that she was interested in it. I just bought it like a month ago and I haven't started it yet because she wants us to play it together

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eLLeJuss
Friday, November 05, 2010 @ 1:34:42 PM
Reply

I dont think so. this will be a problem. If you buy your ladies a game then you'd have to bring your tv and ps3 to the kitchen. And you'd get less sandwiches so no thanks.................................... jk

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Lawless SXE
Friday, November 05, 2010 @ 2:20:37 PM
Reply

It's true. I got my sister playing it a while back, and I went to work one day, came home and she told me she'd finished it. With marketing in the right places, Sony could really end up selling this game.
Peace.

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sirbob6
Friday, November 05, 2010 @ 3:07:16 PM
Reply

I have to agree. The game does have that murder novel vibe to it. If media has that you get the swarms of women and a few men (me included) to watch it. Case and point Castle.

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WorldEndsWithMe
Friday, November 05, 2010 @ 3:49:39 PM
Reply

True story. Sony really does have a problem targeting their demographics too, if you marketed HR to womenfolk they might've made their gaming bfs and husbands get it just to watch and thus more sales.

And after that scene with Madison, more hotelsex.

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Danny007
Friday, November 05, 2010 @ 4:25:41 PM
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They CAN still market it with the move edition.

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Alienange
Friday, November 05, 2010 @ 8:45:33 PM
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A missed opportunity then? I'm not that interested in HR, but I do think the wife would like it. I just can't bring myself to share the PS3 with her.

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Zen_Zarab
Friday, November 05, 2010 @ 9:14:58 PM

Then buy another Ps3 for her for Christmas. Then you can play systemlink/online together :D

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Alienange
Saturday, November 06, 2010 @ 1:01:45 AM

Good idea. Can I get you one too?

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SmokeyPSD
Friday, November 05, 2010 @ 10:24:58 PM
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My girlfriend loved Heavy Rain. It was her first full on game experience really. So this really seems fair enough to me.

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jaybiv
Saturday, November 06, 2010 @ 1:23:08 AM
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cliffy b should keep his day job. could sony have marketed this to women? of course. would they have gotten significant return on their investment, probably not. a non-gaming woman, which is the vast majority of entertainment weekly's audience, is not going to spend upwards of $400 to play one game. would she sit there and watch her dude play? yes, heck she may even dabble in it. but is she going to tell her girlfriends about the game and how they should buy a system, buy a game, buy hdmi cable--as if her gf will remember--set it up and then take the time to learn the game? that's a stretch. it's the same reason why feminine products aren't advertised during the super bowl.

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Drake88
Saturday, November 06, 2010 @ 1:40:35 AM
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seriously? cliffy F'ning B? who the hell listen to that guy? so a gears of war creator talks upon a game that actually made sense and had a brilliant story, get the hell real...

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D1g1tal5torm
Saturday, November 06, 2010 @ 5:44:45 AM
Reply

My wife hated it - kids dying and being kidnapped - not a great hook for a mother with 3 kids

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pillz81
Monday, November 08, 2010 @ 11:08:50 AM

See no evil, hear no evil, speak no evil, I guess.

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___________
Saturday, November 06, 2010 @ 8:19:01 AM
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heavy rains a game anyone can enjoy, if you have the patience to sit through it and enjoy the QTEs.
it is a little slow and predictable at first but once it gets going it really grabs you and wont let go till the end!
most emotional gaming experience you will ever have!
well..... that is till the last guardian releases of course!

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beharris9
Thursday, November 11, 2010 @ 9:03:55 AM
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This game sells 1.5 million and COD sells well over ten million by doing the same f*cking thing EVERY YEAR. I'm a gamer who is starting to hate gamers.

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