Analyst: PS3 Will Surpass 360 "By The End Of 2012"
Based on the latest sales tally, it really does seem inevitable.
Not long after we asked the question, Electronic Entertainment Design and Research analyst Jesse Divnich ventured to provide an answer. He says the Xbox 360's shrinking lead will evaporate entirely within the next two years and given the consumer reaction to the PS3 in the past couple of years, it's probably not a bad guess. Said Divnich:
"Worldwide, Sony will eventually take the lead from Microsoft, likely by the end of 2012. North America is a tougher challenge, and as we have seen lately, Microsoft's lead is widening," he continued. "I don't know if the PS3 will ever overtake the Xbox 360 in North America. Maybe 2014? 2016? We do know the PS3 has incredible long-term value as a Blu-ray player, much like the PlayStation 2 did as a DVD player. But with strong competition coming from the digital front, one has to wonder if the PS3 will receive long retail legs like its predecessor did."
North America has always been a safe haven for Microsoft and although Sony continues to push, Divnich is right in saying the PS3 may never surpass the 360 in this region. The one-year head-start, combined with an unbeatable marketing campaign (one Sony executive said in the past that they'd "probably never spend as much as Microsoft") has assured the 360's position. But given Blu-Ray, cutting-edge exclusive titles, the free Network, and great reliability, the PS3 has kept growing.
Next generation oughta be interesting.
11/9/2010 9:07:14 PM Ben Dutka