Black Ops Tops MW2 In Day 1 Sales, Activision Happy
In all honesty, I'll just be happy when this week is over.
But in the meantime, the headlines continue to be inundated with the name "Call of Duty: Black Ops." And as Activision has released the Day 1 sales numbers, it's probably worth examining, especially if one is interested to see if the latest effort topped last year's Modern Warfare 2. Well, it did: in North America and the UK alone, Black Ops sold 5.6 million copies and raked in $360 million, which tops MW2's first-day performance of 4.7 million copies and $310 million. Activision CEO Bobby Kotick gets to gloat:
"There has never been another entertainment franchise that has set opening day records for two consecutive years and we are on track to outperform last year’s five-day global sales record of $550 million."
Well, because MW2 was the biggest entertainment launch of all time in 2009, Black Ops now holds the title 'cuz it beat MW2, and may continue to beat it. Recently, analysts have anticipated that the game might sell between 16 and 18 million copies in the fourth fiscal quarter, although some remain skeptical that it has the same staying power as Infinity Ward's title. Either way, Kotick is plenty satisfied with Treyarch's product:
"The game’s success underscores the pop culture appeal of the brand. Call of Duty: Black Ops is the finest game that Treyarch has ever made and raises the bar for online gameplay by delivering the deepest and most intense Call of Duty experience yet.
The Call of Duty franchise has over 25 million players around the world that are engaged in billions of hours of online gameplay, and we are committed to supporting them with new content and features on a more frequent and regular basis."
Yes, it's a Call of Duty world. Maybe it'll make you want to cry but at the same time, the game is pretty damn good. We still say it isn't what it could've been but then again, the masses don't seem to care about trifles...even if we don't consider them "trifles." Anyway, we're glad the fans are happy.
Related Game(s): Call of Duty: Black Ops
11/11/2010 10:42:31 AM Ben Dutka