Black Ops Sets Five-Day Worldwide Sell-Through Record
We knew the game had broken day-one sales records but how about the five-day record?
Today, Activision has announced that Treyarch's Call of Duty: Black Ops has broken theatrical box office, book and video game sales records for the five-day worldwide sell-through in dollars. The new record is now $650 million, which does indeed outstrip last year's record-setter by Infinity Ward, Call of Duty: Modern Warfare 2, which raked in $550 million in the first five days. Black Ops has been warmly received by critics, despite the game suffering from a few technical issues at launch. Said Activision Blizzard CEO, Robert Kotick:
"Call of Duty has become the first entertainment property in history to set five-day launch records for two consecutive years across all forms of entertainment. The title’s success illustrates the mass appeal of interactive entertainment as millions of consumers are choosing to play Call of Duty: Black Ops at unprecedented levels rather than engage in other forms of media. The number of people playing online and the number of hours they are playing demonstrates how online gaming has become a mainstream form of entertainment and certainly validates Activision Blizzard’s leadership role in online entertainment."
Activision Publishing CEO Eric Hirshberg said the primary reason for the huge sales tally is simple: "Treyarch delivered a truly awesome game, and in the process have established themselves as one of the most talented developers in the world." There's little doubt that Black Ops will continue to be popular throughout the holiday season, and you can expect all the hoopla to start afresh about this time next year...when we wouldn't be surprised to see Modern Warfare 3.
Related Game(s): Call of Duty: Black Ops
11/18/2010 10:19:33 AM Ben Dutka