Music Games Take Popularity Plunge, Consumers Tired
There was a time when music games were among the biggest money-makers out there. Heck, it was only a couple of years ago. But now...
Although designers scaled back the number of music-based video games released in 2010 after the interactive music genre fell by nearly 50% in 2009, they might have to scale back again in 2011. The genre just isn't producing anymore; as an example, Viacom has sold Rock Band developer Harmonix, which is a definite indication that time may have run out on the once lucrative plastic instrument industry. Lower than expected sales of all those pricey music bundles make it plain that consumers are simply tired of the whole fad. The genre reached market saturation quite some time ago and ever since, most of their revenue had to come from downloadable content (i.e., add-on tracks, whole albums, etc.). According to Gamasutra analyst Matt Matthews, "sales of music games have dropped by more than a factor of five since 2008." The total haul for the genre in 2008 was over $1.6 billion; that fell to $870 million in 2009 and "short of a Christmas miracle, music games won't break $400 million for all of 2010."
I sort of hate to say this, but good. As great as some of those games were, I have to admit to being sick and tired of the craze. Maybe next year, I won't have the FedEx guy dropping off giant box after giant box of music hardware bundles...at first it's cool, after a while, it's just plain ridiculous.
11/20/2010 10:43:19 AM Ben Dutka