Activision: "We Will Never Charge" For Call Of Duty Online
EA may have their Online Pass and although Activision has hinted they want to do something similar, they now say they will "never" charge to play Call of Duty online.
Big boss Bobby Kotick was quoted by The Wall Street Journal as saying, "I would have Call of Duty be an online subscription service tomorrow," which of course sent waves through the online multiplayer gaming universe. Wedbush Morgan analyst Michael Pachter had also recently predicted Activision would find a way to monetize CoD's massive online popularity. But thanks to what publisher CEO Eric Hirshberg told Industry Gamers, the many millions of CoD fans needn't worry:
"Are we going to be charging for multiplayer? The answer is no. The experience you have out of the box, connecting with the online community to play Call of Duty is absolutely integral to the experience, and we'll never charge for that. It's not going to be something we'll attempt to monetize; it's part of the package.
Nothing we or anyone else tries is going to work if it doesn't have tremendous value for people and add a tremendous value to the gaming experience. ...there are certainly a lot of behavioral shifts toward long-standing online relationships... But at the end of the day, all I'm trying to get across is I can unequivocally say we will never, ever charge for the multiplayer."
Well, they might've earned some fans back with that statement. Just remember, it has also been theorized that Activision has already monetized the market in question, as they frequently release a ton of extra DLC, and very rarely is it below the $14.99 price tag. That right there is enough to turn a big profit on CoD online players, yes?
11/24/2010 9:06:12 PM Ben Dutka