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EA: We're Okay For Now, But Woods Needs To Win

Tiger Woods and EA are okay for now, but there's a caveat: the former #1 golfer in the world really needs to start winning again.

According to a recent Reuters report, EA CEO John Riccitiello has said that if the EA/Woods partnership is to remain strong, the still-embattled golfer will have to snap out of his funk next season. If you took a trip to Mars over the past year, you probably missed the scandal; if you actually need a refresher course, Google is your friend. But anyway, Woods hasn't managed to win a tournament since the ugliness exploded on national television, and he has also lost his #1 ranking. And while the EA boss says his words are "no threat against Tiger," the business relationship is...well, a business relationship. Said Riccitiello:

"We're with him because he has the promise of being the world's best golfer. We have no plans to move away from him, but it's a business relationship on the basis of we make the best golf game and he's the best golfer. Both of those things need to be true in the long run for the partnership to make sense."

Woods' issues off the golf course don't concern EA, but Riccitiello admits that the one-time dominant athlete may never reclaim his singular, all-powerful spark. For the time being, however, both parties will push forward and hope that Woods enjoys a more fruitful 2011...more wins will make everyone happy, including EA. Finished Riccitiello:

"He sort of stuck with us for a very long time and we made great business together, and we're willing to give him the benefit of the doubt for a period of time."

Just be wary of that last bit, Tiger. "A period of time" sorta means you're on the clock. Good luck.

Tags: tiger woods, ea, tiger woods pga tour, tiger woods game

12/2/2010 10:45:14 AM Ben Dutka

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Comments (30 posts)

alcrowley
Thursday, December 02, 2010 @ 11:14:42 AM
Reply

Ah, schadenfreude! I don't follow any type of these celebrities scandals, but sometimes I cannot help just feeling this... oh, well... as far as gaming is concern, is the game any fun at all? I guess that may be somewhat entertaining with Move.

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Sunni_Boi
Thursday, December 02, 2010 @ 12:12:40 PM

Ha! I love that s word!

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Highlander
Thursday, December 02, 2010 @ 11:23:36 AM
Reply

Ah Tiger Woods, if only he could keep his mind on the one hole while putting, he'd be fine....oh, wait, did I say that out loud?

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Orvisman
Thursday, December 02, 2010 @ 11:25:25 AM

LOL

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frostface
Thursday, December 02, 2010 @ 12:25:47 PM

He thought he was so good he'd up his game by multitasking. Instead of playing one hole at a time he could also putt his balls in another!

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Inception
Thursday, December 02, 2010 @ 5:22:33 PM

@frostface

Sorry man but idk of anyone who puts balls into the hole you're speaking of

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Underdog15
Friday, December 03, 2010 @ 8:14:23 AM

@Inception

ah, you're just not as much of an explorer as he is! Innovation is key!!

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BikerSaint
Thursday, December 02, 2010 @ 11:26:10 AM
Reply

Maybe EA could make the next TW-12 more arcade-y....
.....where his wife chases him down the driveway brandishing his own 9-iron, he crashes, stays mum too long, & then admits to almost nothing.

And if he doesn't tell his public the truth, whole truth, and nothing but the truth, he loses sponsorships.

And if he winds up losing every one of his sponsors, then it's game over

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alcrowley
Thursday, December 02, 2010 @ 11:30:26 AM

I would play that!!

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gumbi
Thursday, December 02, 2010 @ 1:31:55 PM

Hah, this reminds me of the South Park episode they aired shortly after this whole debacle began.

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Dfreek31
Thursday, December 02, 2010 @ 3:02:28 PM

That is on a South Park episode, lol! and yes I would play that.

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0_o
Thursday, December 02, 2010 @ 12:22:07 PM
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If they just make it like what south park did with it...XD

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Lawless SXE
Thursday, December 02, 2010 @ 12:51:16 PM
Reply

That makes sense. It's good that they aren't trying to punish him for the scandal, as he is only human. Everyone has to give into temptation now and again. His temptation was women, so be it. To focus on his career is a good thing, but Tiger Woods has such a powerful presence, he is a singular example when it comes to golfing. Everyone knows who he is, and I think that it wouldn't be a smart thing to drop him on the part of EA, because there really is no-one to replace him. Still, I suppose you should only ever advertise the best, and if he isn't...

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Lawless SXE
Thursday, December 02, 2010 @ 1:04:01 PM

I should make it clear that I do not support what he did. It was wrong, and vile. But, that is his personal life, and we have no right to judge him.
Peace.

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Fane1024
Thursday, December 02, 2010 @ 4:32:28 PM

It always bothers me when people use "human" to mean "fallible".

A true human would be able to control his urges well enough to stay faithful to his wife (or at least know himself well enough not to get married in the first place). I'd call what Tiger did "sub-human".

I guess that's just the Frank Herbert fan in me, though.

Last edited by Fane1024 on 12/2/2010 4:33:12 PM

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Lawless SXE
Friday, December 03, 2010 @ 12:39:23 AM

True, but are you saying that a real human will never give into temptation and always remain grounded in his/her moral system? Because I honestly know not a single human being capable of doing that. No matter what form the desire takes, most of us must eventually give in to it.
Peace.

Last edited by Lawless SXE on 12/3/2010 12:39:54 AM

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Underdog15
Thursday, December 02, 2010 @ 12:52:44 PM
Reply

"Thank you, Tiger Woods, but our sponsors are in another castle!"

That could be a fun game...

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maxpontiac
Thursday, December 02, 2010 @ 1:26:06 PM
Reply

Well....

When he was sleeping around, he was winning. Now that he supposedly quit doing that, he has not been the same.

Go figure..

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Underdog15
Thursday, December 02, 2010 @ 1:29:03 PM

lol, was probably his best stress reliever. It's easy to stay loose when thinking about what/who you're going to do later that night.

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WorldEndsWithMe
Thursday, December 02, 2010 @ 2:12:38 PM
Reply

No Boom Boom no win.

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Underdog15
Thursday, December 02, 2010 @ 2:19:12 PM

"People on the floor doin' boom like it's never been done,"

Flight of the Conchords? Anyone?

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DemonNeno
Thursday, December 02, 2010 @ 4:34:12 PM
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hah.. Haha...! Sucks to be him! And this time, there aren't any lips involved!

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Alienange
Thursday, December 02, 2010 @ 6:32:42 PM
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Oh I'm pretty sure Woods is aware that only the best golfer gets the front of the box when it comes to commercialism. Being friends with the nerds at EA doesn't get you squat.

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DUNDEAL79
Thursday, December 02, 2010 @ 7:41:04 PM
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I say play on playa.I know i would.

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DemonNeno
Thursday, December 02, 2010 @ 11:35:07 PM

Woods says: "pardon me, its proper pronunciation and grammatical spelling is "player". Thank you."

I'll never forget the chappelle episode with the race drafts.. "I always wanted to say this... For shizzle!" *dorky chuckle*

Last edited by DemonNeno on 12/2/2010 11:35:32 PM

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RebelJD
Thursday, December 02, 2010 @ 7:41:22 PM
Reply

EA should just make a golf game like they do all other sports. With whomever athlete is hot that year being on their cover. It may just bring better awareness to the sport and its young and talented golfers that many probably don't know about yet.

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KNG201
Friday, December 03, 2010 @ 1:34:00 AM
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@tiger....lmao he getting treated like an nfl coach....lmao

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___________
Friday, December 03, 2010 @ 1:34:55 AM
Reply

so in other words while your making money, come on in.
once your done, f*ck off!
god, i love EA!

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Underdog15
Friday, December 03, 2010 @ 8:14:54 AM

you mean... kinda like any business would behave?

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BikerSaint
Friday, December 03, 2010 @ 3:46:13 PM
Reply

Mr Zero Credibility(_____) strikes once again!

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