Tony Hawk Has "Jordan-Esque" Staying Power
There was a time when the Tony Hawk games were some of the very best on store shelves. In fact, Tony Hawk 2 for the original PlayStation makes many a Top 100 list.
But recently, the franchise has experienced a letdown due to an attempt to embrace the future. Tony Hawk: Ride implemented an all-new board accessory in an effort to amp up the immersion factor, but it really didn't work out. As a result, sales were...well, really low. And even though the recent Tony Hawk: Shred is faring better on the review charts, sales are once again slow, which has led many to wonder- will Activision ditch the legendary skater? Nah. In speaking to Industry Gamers, Activision CEO of Publishing Eric Hirshberg said it's too soon to pass judgment on Shred, and aggressive marketing will continue. Secondly, in addressing Tony Hawk, he said:
"The one question that I can answer, and remarkably so, is that Tony Hawk does really still have relevance and tremendous appeal for people. He is a lasting icon. He has that Michael Jordan-ish or Jordan-esque staying power, seemingly."
That's an interesting analogy because while it may fit in the sports world, it doesn't seem to make much sense in the video game world. Jordan hadn't been in any game for a very long time until NBA 2K11 paid homage. But we get Hirshberg's meaning and if they can produce quality skating games, we've no doubt the Tony Hawk name can still push copies.
12/8/2010 12:25:35 PM Ben Dutka