Sony Defends Move Marketing, Claims Kinect Is Limited
The motion sensing war is in full swing and although both PlayStation Move and Microsoft Kinect appear to be successes out of the gate, it's clear that Microsoft's marketing blitz is unparalleled.
But Sony remains undaunted and believes it's content that will win this war, rather than a constant deluge of advertisements. Plus, they believe Move can work with most any genre while Kinect remains limited in potential and implementation. SCEE boss Andrew House told MCV that Microsoft will soon "hit a wall" when creating new Kinect products, and reminds everyone that his company "pioneered camera-based gaming with EyeToy." Said House:
"We learnt from that experience that there are limitations around a camera-only solution. It does work well and lend itself to certain genres, but you do tend to hit a bit of a wall when trying to support it with the broadest range of content available. That’s not the sort of problem we have with Move.
Consumers have understood Move is something that could impact a wide range of games. This is opposed to what I think may dog the competition to a degree, which is basing it solidly around just a family experience – and one that is harder to adapt into traditional game genres."
This was in response to criticism over Sony's perceived lack of marketing, at least in comparison to Kinect. While you will see that Kevin Butler Move commercial every now and then, commercials for Kinect tend to dominate and Sony has been quoted in the past as saying they'll "never compete" with Microsoft when it comes to advertising. But House believes something else matters in the long run:
"We know a marketing push is important around a launch window, but what will really drive adoption of new technology is going to be great content. We’ve got a whole range of experiences that serve the broadest audience and that is a far better long-term bet. You can only sustain a certain amount of momentum just based on trying to ram product at people based on a strong marketing push. It really will be content that defines it."
At some point, we assume companies learn that the actual product itself - rather than incessant pushing - is what matters in regards to longevity. But who knows?
12/13/2010 9:04:34 PM John Shepard