Namco: Quality Of Foreign Studio Titles Was "Lacking"
They may not be the last Japanese publisher to return their focus to the mother land.
After dabbling in foreign studios for the development of projects designed to appeal to Western audiences, Namco Bandai has announced they will shift development of new games back to Japan. They had taken on outside teams like Ninja Theory to handle the creation of more "Western-oriented" titles; Enslaved: Odyssey to the West was the most recent effort. But despite favorable reviews, it only sold 335,000 copies worldwide, well below what Namco had anticipated. Said publisher president Shukuo Ishikawa:
"We found the quality and development speed of titles made for us by the overseas studios to be lacking. Foreign studios can still propose and develop games, but our Japanese staff will control the process more closely."
It's not that Namco doesn't wish to appeal to the Western gaming crowd; it's just that they'll take a more hands-on approach in doing it...although that may not be the best option, either. There wasn't anything wrong with Enslaved, and it would've caught the eye of many a Western gamer if there had been at least a whisper of advertising out there. In our estimation, this doesn't sound like a Ninja Theory/foreign studio problem; it sounds like a Namco problem.
And yeah, where's our Tales of Vesperia? That won't ever happen, will it? Not "Western" enough, huh?
Tags: namco, namco bandai, enslaved, games industry
12/15/2010 10:48:24 AM Ben Dutka
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Comments (53 posts)
Snorge
Wednesday, December 15, 2010 @ 11:16:05 AM
One of my fav teams is Kojima Productions....and I would rather eat a pair of Oprah's first day of period panties with diarrhea before I play a game by Hideo himself that has been westernized!
:End Rant:
Shams
Wednesday, December 15, 2010 @ 11:35:08 AM
Highlander
Wednesday, December 15, 2010 @ 11:40:08 AM
JDC80
Wednesday, December 15, 2010 @ 4:46:39 PM
As for Ninja Theory "Heavenly Sword" is a three year old game and PS3 owners still talk about it like it came out last year that alone should tell them something.
I don't get why game companies try to appeal to a gaming community that really like a certain type of game(shooters) and it doesn't matter how hard they try to design those games around those preferences a chuck of those people are still not going to buy those games?
Highlander
Wednesday, December 15, 2010 @ 11:05:01 AM
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Last edited by Highlander on 12/15/2010 11:05:35 AM
Orvisman
Wednesday, December 15, 2010 @ 11:24:26 AM
Highlander
Wednesday, December 15, 2010 @ 11:38:14 AM
I can't help but feel let down and angered by them. They localized Tales of Vesparia already, even if they had to add some additional voice work for the extended PS3 version, it's still a low cost localization. Then they could truly measure the western JRPG market on the SP3, instead of guessing. Namco was once a shining star when it came to publishing JRPGs in the west, the PS2 had some fantastic games from them. This time round, Namco might as well have not been in the market at all.
Lawless SXE
Wednesday, December 15, 2010 @ 12:40:15 PM
Peace.
Highlander
Wednesday, December 15, 2010 @ 12:50:34 PM
All the reports I have found on Tales Of Xillia suggest that although an exclusive to the Ps3, it will not be localized. No "Tales" games will be. :(
Last edited by Highlander on 12/15/2010 12:55:37 PM
shadowscorpio
Wednesday, December 15, 2010 @ 12:54:41 PM
When they release Tales of Vesperia on 360, the Ps3 was still priced at 600 bucks and more xbots were looking for anything Halo or COD. Do you really mean to tell me that Namco Bandai is going to base the decision to 'not' localize because of this?!?
It was bad timing on their part (with the help of MS). The situation is a world of difference now. Namco! There is one console in North America that you have yet to test with your JRPG's. Its called the PS3!
-end rant-
bigrailer19
Wednesday, December 15, 2010 @ 11:13:26 AM
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Listeb we all know ninja theory can make a good game. But their approach lately to the development process as a whole is well different, or unexpected. I wont say its wrong cus all deelopers are different. But its obvious they have a different approach today than they did when creating heavenly sword. I think namco may have been wanting that developer, when what they got was the new and well maybe unimproved ninja theory. Why else would namco reach out to them? I mean they can make good games and they are talented.
In regards to enslaved. Its a sad day for ninja theory and it should be a lesson developers around look at. Just because its multi plat doesnt mean its going to appeal to more people. And its also a lesson that games tend to take a hit as a whole when developing for multiple consoles. I mean heavenly sword came out round 3 years ago and it looks and plays like a better game. Greed got to them, but i commend them as a developer for trying to reach a higher sellibg point. But again its a lesson to be learned from, dont always take the easy way out. I think unless they release a heavenly sword 2 exclusie to the PS3, its going to be a tough road for them in the near future.
Ben Dutka PSXE [Administrator]
Wednesday, December 15, 2010 @ 12:00:01 PM
Highlander
Wednesday, December 15, 2010 @ 12:08:11 PM
Ben Dutka PSXE [Administrator]
Wednesday, December 15, 2010 @ 12:13:33 PM
bigrailer19
Wednesday, December 15, 2010 @ 12:18:17 PM
My whole point was obviously namco didnt get what they wanted out of ninja theory. Ninja theorys efforts failed, to achieve what namco wanted, and its obvious thibgs didnt work out from the comment that you quoted from. But thats life an its business.
My point of view though on ninja theorys behalf is yes they are good developers. But thay seem to have a mind set that they will only generate revenue by going multiplat when obviously their assumptions failed themselves in ragards to enslaved vs heavenly sword not only a developmental process but in sales as well. Enslave as good as it may be, is not what heavenly sword is. And it didnt accomplish what ninja theory thought it would by bwong multiplat in fact it did far less thab what their exclusive title did!
Edit: sorry bout spelling i cant type on the iphone at all. Really appologize.
Last edited by bigrailer19 on 12/15/2010 12:20:11 PM
Highlander
Wednesday, December 15, 2010 @ 12:53:33 PM
shadowscorpio
Wednesday, December 15, 2010 @ 1:06:27 PM
They are business that have found it to be the smart move to cater to a niche crowd because a lot of other business go right over them with there un-consentrated mass marketing strategies. This leaves an open market segment to satisfy. This is a route that I think NB would do very well in here in the US (and Europe). Sadly, it seems that most of the 3rd party devs are being incredibly destracted by the fact that there is a game developer that managed to aquire mass millions in video games sales and that they just simply have to mimick this.
You can be 'profitable' catering to a niche crowd. You just have to do it first.
Last edited by shadowscorpio on 12/15/2010 1:08:08 PM
Temjin001
Wednesday, December 15, 2010 @ 4:51:10 PM
Ultimadream
Wednesday, December 15, 2010 @ 11:14:55 AM
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big6
Wednesday, December 15, 2010 @ 12:08:39 PM
shadowscorpio
Wednesday, December 15, 2010 @ 1:10:14 PM
Ultimadream
Wednesday, December 15, 2010 @ 2:58:18 PM
But T6 takes the cake:
A robotic girl that can take off her head and use it as a bomb, form chainsaws for arms, eject jetpacks from her back, it goes on...
An obsurely obese man how has the agility of panther.
A mythical 20ft dragon.... that can form spikes from the ground.
And another Robot also aroudn 20ft tall which can fire missiles, lasers and all cut the floor as a trap for you.
I liked some of the tame fantasy elements like the Devil Gene or even the slight gimmicks like have Kuma and Roger the boxing kangaroo, buts just gotten so absurd now its over overthrowing what was a respectable game series.
MadPowerBomber
Thursday, December 16, 2010 @ 6:44:08 AM
Next thing you'll tell me is that Otakon's constant chatter about swapping discs, love on the battle field, blu-ray technology as well as the Colonel's direction of putting the "action button" to climb ladders and such makes Metal Gear Solid a completely ludicrous game not worth anyone's time.
Tim Speed24
Wednesday, December 15, 2010 @ 11:17:47 AM
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Lawless SXE
Wednesday, December 15, 2010 @ 12:44:28 PM
GuyverLT
Wednesday, December 15, 2010 @ 2:40:20 PM
They are easily above anything else made with the Unreal Engine 3.
Well that's stretching it a bit cause Batman Arkham Asylum uses unreal 3 and the graphics beat Enslaved out of the water. From what I've seen so far from the screen shots of the new Batman which also uses unreal 3 and it looks even better than the 1st.
Last edited by GuyverLT on 12/15/2010 2:41:25 PM
Temjin001
Wednesday, December 15, 2010 @ 4:41:05 PM
Lawless SXE
Thursday, December 16, 2010 @ 1:04:59 AM
Compared to this, Enslaved was bright and colourful; the character models frankly brilliant; the buildings diverse, and the ruined architecture very appealing. Perhaps it was only the brightness that made it seem better, but it was a wonderful change. This is, of course, entirely my own perspective, so perhaps we should agree to disagree.
Peace.
maxpontiac
Wednesday, December 15, 2010 @ 11:41:20 AM
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atomaweapon
Wednesday, December 15, 2010 @ 12:50:43 PM
Reply
pillz81
Saturday, December 18, 2010 @ 11:47:40 AM
That is something many people, in general, may not know.
Of course
Last edited by pillz81 on 12/18/2010 11:52:32 AM
Lawless SXE
Wednesday, December 15, 2010 @ 12:51:32 PM
Reply
Peace.
kraygen
Thursday, December 16, 2010 @ 1:30:35 AM
BikerSaint
Wednesday, December 15, 2010 @ 2:27:00 PM
Reply
GuyverLT
Wednesday, December 15, 2010 @ 2:43:51 PM
MadPowerBomber
Wednesday, December 15, 2010 @ 2:50:44 PM
Reply
Ben Dutka PSXE [Administrator]
Wednesday, December 15, 2010 @ 3:10:58 PM
That's not necessarily who Nacmo wanted; they wanted to appeal to the wider, more casual Western audience with a simpler, more cinematic experience. ...and they didn't bother to tell that audience.
Ask anyone you know who doesn't really play games; only a bit of Call of Duty or Guitar Hero or the Wii here and there. 10 to 1 they've never heard of Enslaved.
Highlander
Wednesday, December 15, 2010 @ 4:21:44 PM
MadPowerBomber
Thursday, December 16, 2010 @ 7:32:29 AM
I'm talking games like Heavy Rain, inFamous, Castlevania: Lords of Shadow, etc., etc. My friends wouldn't even know these games existed if it weren't for my constant rambling about them. Even the ones that get GameStop's rag in the mail. In fact, in my circle of friends and in my job, I'm the only one that knew about, bought, tried and played those three games. That's about a 1 in... 50 or so odds ratio.
This isn't scientifically proven research, but going from my own experiences, that is more than the case. None of my friends would know of almost 80% of the games I own if it weren't for me telling them, and even then, if it doesn't mirror their previous gaming experiences, offer anything remotely similar, or appeal to their personal sensibilities, they're not going to bite. Case in point, my best friend loves Call of Duty. Not first person shooters, just Call of Duty. So, I bought two copies of Killzone 2 on the day of release (one for me, one for her for her birthday), and she couldn't be bothered with it for the longest time because it wasn't Call of Duty. It didn't play like Call of Duty, so on and so forth.
Games like Call of Duty and Guitar Hero become brand names. Like Coke, or Pepsi. If you offer something like, ColaSoda to someone -- which is essentially the same thing as a Coke or a Pepsi -- to someone who only drinks Coke or Pepsi, chances are they're not going to go for it. Or even taste it.
That's the mindset of the casual gamer in my experience. It takes a lot of effort to get a casual gamer to try something new and different, and a lot of that effort is word of mouth, not advertising or marketing.
Same friend: I ranted and raved about the excellence of God of War to her from the release of the first game; through the release of the second game; up to about six months before the release of the third game. That's a lot of games and a lot of years between the beginning of my suggestive attack to her actually trying it (and eventually loving it). She listened a little easier with Uncharted 2, but not so much with Resident Evil 5 (and no, it had nothing to do with the supposed lack of quality of the game and everything to do with a lack of Call of Duty like control schematics; haha).
Casual gamers want Band-Aids, not adhesive bandages and anything that isn't a Call of Duty or a Guitar Hero and whathaveyou is, to them, just that: an adhesive bandage.
The problem with Enslaved is that its marketing campaign was horrible. I, as a hardcore gamer, couldn't be arsed with even looking into the game because A) the advertisments that I saw weren't that interest and B) they only brought one question to mind when I saw them: why am I being stared down by an angry luchadore? I still couldn't tell you what the game was about, and I have no interest in finding out and I buy A LOT of games. Some of which are done on a base-level, whimsical sense of curiosity (like Vanquish).
Basically... I think all this is a just a long-winded way of me saying, it doesn't matter who they marketed the game to 'cause the marketing of the game was done so horribly.
shadowscorpio
Thursday, December 16, 2010 @ 5:12:47 AM
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It's the closest thing to a Tales game that the PS3 has recieved this gen so far. I say we make a statement with Ar tonelico 3 and hopefully NB takes notice...
shadowscorpio
Thursday, December 16, 2010 @ 5:21:17 AM
Highlander
Thursday, December 16, 2010 @ 11:38:57 AM
Which reminds me, anyone who likes a turn based JRPG and even halfway enjoys games with a synthesis system, you could try Atelier Rorona, it's pretty good fun. There are reviews here at PSX to read...
Regarding our 'friends' and Namco... I'd suggest sending Namco a message by boycotting their games, if it wasn't for the fact that they make no games I want right now anyway. In all seriousness though, letter/email/tweet/facebook campaigns are about all consumers can do, except vote with their wallet. If all else fails, perhaps the wallet is the last remaining option?
Last edited by Highlander on 12/16/2010 11:40:57 AM
shadowscorpio
Thursday, December 16, 2010 @ 1:22:41 PM
I wonder which one of Namco's franchises is the most popular? It couldn't possibly still be Tekken could it?

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Temjin001
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Wednesday, December 15, 2010 @ 11:01:34 AM
And personally, I'd still rather have the japanese team handle DMC.