Dear Square-Enix: The Only Way Forward Is To Go Back
I don't claim to be an analyst, nor am I any sort of business genius. I know what I'd want them to do, but I honestly don't know how any of my suggestions would be received at a corporate board meeting.
But I think it's painfully obvious that Square-Enix has to do something. Granted, FFXIV was a failure many - including S-E themselves - didn't expect, and FFXIII was a huge blockbuster. And they still seem capable of producing plenty of great portable titles, and that includes the immensely popular Dragon Quest IX for the DS and the upcoming third Parasite Eve installment, The 3rd Birthday, for the PSP. But outside of the FF franchise, they just don't seem capable of producing a top-quality, hot-selling title. Bottom line? This obsession they have with changing their focus to cater to the Western gamer hasn't worked. How can anyone argue that it has worked? Changing Front Mission to a third-person shooter didn't work. Adopting new studios that produce Western-oriented productions (like Kane & Lynch) hasn't exactly resulted in a windfall of profit.
And you know, it's easy to sit here and reminisce and say S-E should return to its roots, but that's like refusing to acknowledge how the industry has changed. It has indeed changed and this is just another Japanese publisher that is desperately trying to adapt and assimilate. But I almost think that all of them overreacted when they first perceived the overseas shift. I think it was a knee-jerk reaction, and the Japanese game makers suddenly believed every last American gamer became robotic automatons overnight. I've said before that those who played and adored the old-school Squaresoft games still love such experiences, and would certainly buy updated versions. But I was always saying to myself, "but if the company is doing well, who are we to say?"
They're not doing well, though. They're in a tailspin. I know they think traditional RPGs won't sell here, and I know they think a FFVII remake wouldn't be worth the time or money. But at this point, what have they got to lose? Why not at least try to see if those old fans are still there? Why believe that your masses of accumulated fans have all jumped aboard the Call of Duty bandwagon? Peek over your shoulder...the fans are still there. And believe it or not, they want what they had before. At this point, maybe the answer is to retrace one's steps rather than blindly surging forward.
Tags: square enix, squaresoft, games industry
12/16/2010 9:20:42 PM Ben Dutka
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Comments (110 posts)
Alienange
Thursday, December 16, 2010 @ 9:59:26 PM
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Let me say something about that "immensely popular Dragon Quest IX." I've been spending all of my portable gaming time playing DQIX. I've gotten rather far along and I've just gotta say, the game is boooooring. It starts off ok but then nothing's happening. It's BOOOring. I don't remember ANY DQ game being THIS boring. It's heartbreaking. It really is...
NoSmokingBandit
Thursday, December 16, 2010 @ 10:03:27 PM
WorldEndsWithMe
Thursday, December 16, 2010 @ 10:17:43 PM
Jawknee
Thursday, December 16, 2010 @ 11:03:51 PM
WorldEndsWithMe
Thursday, December 16, 2010 @ 11:17:38 PM
Jawknee
Thursday, December 16, 2010 @ 11:49:12 PM
johnld
Friday, December 17, 2010 @ 2:03:15 AM
Underdog15
Friday, December 17, 2010 @ 1:24:04 PM
NoSmokingBandit
Thursday, December 16, 2010 @ 10:02:31 PM
Reply
Deleted User
Thursday, December 16, 2010 @ 10:27:46 PM
johnld
Friday, December 17, 2010 @ 2:04:14 AM
WorldEndsWithMe
Thursday, December 16, 2010 @ 10:22:11 PM
Reply
As far as SE is concerned, they've put on blinders and abandoned their fans. They don't want us. Or our money. The only reason they make any cash at all is cuz anything with FF in the title sells. And yeah, I'll get Versus too.
Arvis
Friday, December 17, 2010 @ 8:55:09 AM
laxpro2001
Thursday, December 16, 2010 @ 10:30:57 PM
Reply
Jawknee
Thursday, December 16, 2010 @ 10:42:40 PM
laxpro2001
Friday, December 17, 2010 @ 12:07:56 AM
Pandacastro
Friday, December 17, 2010 @ 6:38:19 PM
STAY3R
Thursday, December 16, 2010 @ 10:47:38 PM
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1) PS3 exclusive Kingdom Hearts 3
2) PS3 exclusive Dragon Quest X
3) Final Fantasy VII Remake
4) Rerelease of Final Fantasy XII with HD Visuals
SE should have followed Mitsubishi's business techniques, they always do what they are best doing at, yeah lancer evo i'm looking at you.
Jawknee
Thursday, December 16, 2010 @ 11:02:21 PM
TheCrazyMerc
Thursday, December 16, 2010 @ 11:14:08 PM
Jawknee
Thursday, December 16, 2010 @ 11:30:01 PM
shadowscorpio
Friday, December 17, 2010 @ 12:14:27 AM
SE is not good at making westernized games or westernizing their Japanese franchises. They are good at making solely JRPGs and they should for the love of God stick to that!
Slycly
Friday, December 17, 2010 @ 1:22:33 AM
johnld
Friday, December 17, 2010 @ 2:08:22 AM
johnld
Friday, December 17, 2010 @ 2:08:40 AM
Jawknee
Friday, December 17, 2010 @ 2:15:56 AM
Arvis
Friday, December 17, 2010 @ 8:58:01 AM
Jawknee
Friday, December 17, 2010 @ 4:38:24 PM
Veitsknight
Monday, December 20, 2010 @ 12:04:58 AM
Deleted User
Thursday, December 16, 2010 @ 11:21:04 PM
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Jawknee
Thursday, December 16, 2010 @ 11:32:33 PM
No.
"2011 will be an excellent year for Square Enix!"
LOL! If great is the new Mediocrity, then yes. It's a great year.
By the way, Square didn't create any of those IP's(okay Agito XIII and Dissidia but I have given credit in the past for Squares PSP titles, and DragonQuest X has not been formally announced. It's rumor at this point unless you can provide a link?) I think you have missed the point by a long shot. No one cares about those games coming from Square. We want Square games. We want PS3 support. Not Western games published by Square.
Last edited by Jawknee on 12/16/2010 11:37:02 PM
Deleted User
Thursday, December 16, 2010 @ 11:45:54 PM
& Billy, Ryutaro Ichimura, said Dragon Quest X is exclusive for the Wii
Deleted User
Thursday, December 16, 2010 @ 11:48:29 PM
Jawknee
Thursday, December 16, 2010 @ 11:54:33 PM
Deleted User
Thursday, December 16, 2010 @ 11:55:24 PM
Jawknee
Thursday, December 16, 2010 @ 11:58:17 PM
Deleted User
Friday, December 17, 2010 @ 12:07:20 AM
TheAgingHipster
Friday, December 17, 2010 @ 9:06:50 AM
By the way, I feel obligated to point out that correct use of punctuation and grammar is not indicative of intelligence.
Teddie9
Friday, December 17, 2010 @ 10:34:35 AM
Underdog15
Friday, December 17, 2010 @ 1:33:48 PM
Fane1024
Saturday, December 18, 2010 @ 3:24:59 PM
To be fair, you make plenty of errors yourself (or at least your iPhone does).
I don't think I've ever seen you get "its/it's" right. ;)
@ Hipster
Yes it is. Intelligent people take the time to correct their errors because they understand that clarity is an important aspect of communication.
Last edited by Fane1024 on 12/18/2010 3:28:04 PM
Deleted User
Thursday, December 16, 2010 @ 11:27:03 PM
Reply
Ben Dutka PSXE [Administrator]
Friday, December 17, 2010 @ 1:07:00 AM
kraygen
Friday, December 17, 2010 @ 1:25:37 AM
Deleted User
Friday, December 17, 2010 @ 1:49:19 AM
main_event05
Thursday, December 16, 2010 @ 11:35:26 PM
Reply
Scarecrow
Thursday, December 16, 2010 @ 11:43:33 PM
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0 Square-Enix games since Final Fantasy XII on ps2.
Yeah, White Knight Chronicles is my next-gen rpg now.
It's still sad to see Square go down like this.
And like World I'm really looking forward to The Last Story.
Overall I agree with this article Ben. They need to upon their eyes and see that if we want Western games we'll play the best the West can offer; Uncharted 3, Infamous, Mass effect, etc.
They should focus and do what the East does best, its amazingly beautiful story-filled and compelling rpgs.
Deleted User
Thursday, December 16, 2010 @ 11:49:49 PM
Jawknee
Thursday, December 16, 2010 @ 11:53:59 PM
Deleted User
Thursday, December 16, 2010 @ 11:57:25 PM
carl0975
Friday, December 17, 2010 @ 12:13:31 AM
Highlander
Friday, December 17, 2010 @ 1:42:14 AM
You wrote : "And I quote, "focus and do what the East does best" clearly implying the East is inferior at anything else."
There is no implication of that nature in the original statement at all. You are the one making the assumption of an implication. It is your meaning and your agenda that you have implied with those words. The original poster said nothing of the sort.
In business we often talk of "focus and do what we do best", that doesn't imply that our business is crap at everything else, it simply implies that we will be more successful bu concentrating on the things that we do well and which set us apart from the others.
So when someone says, of Japanese game developers/producers, "focus and do what the East does best". They are referring to the genre and styles of game that Japanese artists and developers have previously excelled at. Suggesting that these developers/producers should focus on what they are good at is hardly calling them inferior. That was *your* meaning that *you* applied so *you* could attack the original poster.
Deleted User
Friday, December 17, 2010 @ 2:13:41 AM
Jawknee
Friday, December 17, 2010 @ 2:21:03 AM
Highlander
Friday, December 17, 2010 @ 3:03:30 AM
You failed to reply to my post. Instead you throw in a few red herrings and opined on the original subject without addressing the point of my post. The point being that you mad a false assumption about another poster's remarks and attacked them over it. No more reactions from me.
Last edited by Highlander on 12/17/2010 3:10:01 AM
Deleted User
Friday, December 17, 2010 @ 4:17:56 AM
Last edited by n/a on 12/17/2010 4:20:40 AM
STAY3R
Friday, December 17, 2010 @ 5:37:28 AM
swapnilgyani
Friday, December 17, 2010 @ 7:51:22 AM
The point this article is making is very simple really. Square Enix has tried to "westernize" itself this generation in a weird way. And while every business has a right to do whatever they feel is sustainable, this move has clearly backfired. The numbers speak for themselves.
One way they could resolve this situation is to perhaps go back to doing what they were really, REALLY good at, and what used to be a profitable venture for them.
What's the harm in that?
Oh, and by the way, when we say that Square needs to go back to its roots, we're talking about Square's own IPs - the game they actuallycreate, not just pay the bills for.
Last edited by swapnilgyani on 12/17/2010 7:52:18 AM
SirLoin of Beef
Friday, December 17, 2010 @ 11:01:48 AM
Fane1024
Saturday, December 18, 2010 @ 3:36:42 PM
People also say "could care less"; that doesn't make it right. Words have inherent meanings stretching back into pre-history. Sloppy usage doesn't change that fact.
Plus, I've never heard "short minded". I doubt anyone else has, either.
Last edited by Fane1024 on 12/18/2010 3:41:45 PM
CHAOS THEORY X
Friday, December 17, 2010 @ 12:10:52 AM
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Deleted User
Friday, December 17, 2010 @ 4:19:39 AM
Sogi_Otsa
Friday, December 17, 2010 @ 8:57:49 AM
Underdog15
Friday, December 17, 2010 @ 3:43:04 PM
shadowscorpio
Friday, December 17, 2010 @ 12:23:08 AM
Reply
Highlander
Friday, December 17, 2010 @ 1:37:20 AM
It's sad, this is a disaster of their own making, and rather than turn the ship around, these companies appear to be setting full-speed ahead right into the ice-field.
Fane1024
Saturday, December 18, 2010 @ 4:00:03 PM
So, they decided to try to evolve and, at first, things looked promising. FFXII took a great step forward in updating the formula without losing the JRPG feel (although the die-hard turn-based fans weren't happy).
Unfortunately, S-E seemed from that point to have gotten the wrong idea about what they needed to "westernize". Instead of updating the mechanics while still keeping the JRPG aesthetic, they seem to be chasing what they perceive as a western aesthetic (see Quantum Theory) and they just don't get it.
The exact same thing happened with Resident Evil. Clunky controls for years > partial updating of the controls in RE4 > complete cluster-f*** action game in RE5.
Many of you want the games to be exactly like they were ten or fifteen years ago, but I think the real way to make both old fans and gamers in general happy is to update the game mechanics without losing the JRPG feel.
Understand, I'm NOT advocating twitch gameplay or the sort of auto-pilot control in FFXIII. I want these games to be turn-based in terms of allowing the user to strategize and ponder their moves for as long as they want. I just find the presentation of the turn-based mechanic to be archaic, with the separate battle screen and the step-slash-step action. I think there are ways turn-based commands could be integrated into a real-time presentation that are better than what S-E has done.
I also would like to be able to do more things than fight/heal and talk to NPCs, like I can in a western RPG.
Last edited by Fane1024 on 12/18/2010 4:14:09 PM
Highlander
Saturday, December 18, 2010 @ 5:44:10 PM
Here's the problem, your own words here are an illustration of the reason these companies are failing to produce.
People deride turn base fans as 'die hards' as if its somehow old and backwards to be a fan of that gameplay style. Some talk about JRPGs being in a rut and having to change because of criticism. The whole attitude is that turn based JRPGs are somehow old fashioned and behind the times and therefore deficient in some way.
I don't see it that way at all, and in fact I think that mind-set is remarkably off target. It's like saying that books are behind the times because you have to run pages and they have no pictures. You don't play a JRPG primarily for the state of the art real time graphics, you play it for the characters, the story, the art and the game-system.
Removing the turn based mechanic tears the heart of the gameplay out of the game. A good turn based system takes a totally different mindset to any action/real time system. The heavy character and story elements in JRPGs have typically led to numerous and sometimes lengthy cut scenes. But as depth is removed from the games in favor of action, the overall pace of the game increases leaving less room for cut scenes that interrupt the flow. And so, yet another element key to the games goes away. When JRPG makers started abandoning the more anime like aesthetic and art style in favor of something a little more 'real' and western, it was the last in a series of stabs to the heart that the JRPG has taken.
It's like taking books and making them graphic novels with voice overs and animated graphics - oh, wait, it's like taking novels and turning them into Movies. It really is. Movies are easier to consume than books, yet they don't have the ability to go into the depth and nuance the way that a novel can. They are more exciting and visual, and can be enjoyed in a limited about of time, yet they lack the substance of the novel.
We don't critique books for being old and slow, nor did we stop making them. So why is it OK to do that to the JRPG?
Last edited by Highlander on 12/18/2010 5:45:47 PM
Fane1024
Saturday, December 18, 2010 @ 8:57:08 PM
You and I have different perspectives on this topic, but we are not on opposing sides.
1. I agree that less-than-die-hard fans of JRPGs like myself asking for evolution is the reason S-E et al. decided to change and I apologize for that, since it has gone so wrong.
2. I don't mean die-hard to be an insult; far from it. If I wanted to be dismissive, I would have said something like "dinosaurs". I just mean people like yourself and Ben who have played a ton of them and are happy with them as-is. I don't dislike them BTW; they just seem limited in the way retro games are.
3. I have no problem with turn-based games. I played table-top RPGs, so it's my preferred mechanic. I love SRPGs. I wish Oblivion was less dependant on button mashing.
I don't think the turn-based mechanic is archaic; I think the execution is archaic.
As you said below, "Innovation is about taking what you have and making it better." They stopped doing that. FFX plays almost exactly like FFVII and (from what I've seen) FFIII. Meanwhile, GTA went from a top-down beat-em-up to a game where you can get fat if you eat too much junk food.
4. The cut-scenes are the best part of JRPGs (especially Xenosaga). I'd skip the combat before I'd skip a cut-scene.
5. No one here likes slow, thoughtful gameplay more than I do. As much, maybe, but not more.
6. The anime aesthetic IS the heart of the JRPG and (while I'm sure I don't love it like you do) I am in no way in favor of its apparent demise. That is BY FAR the worst part of this "westernization" trend.
7. I don't think your book analogy is fair, though I get your point. I can't think of an analogy that fits perfectly, since I don't want to portray JRPGs as inherently archaic. Again, I just think they set on a formula and stopped improving that formula.
8. Old books usually had lots of pictures; the monks drew them in the margins while copying them. ; )
9. Most importantly, I never implied it was okay to stop making JRPGs. Or turn-based games, for that matter. My intent was to say that turn-based games CAN and should exist and that they can benefit from advanced technology without losing their JRPG-ness. I just wish S-E believed as much.
Imagine a game which plays and looks like a standard adventure game (not all that different from the non-combat aspect of most JRPGs, except you can interact with the world in more ways and in three dimensions) until you enter a combat situation. Then, instead of a dissolve which places three characters in a separate arena-like space, standing in a row and bouncing slightly, everything freezes (except the camera) and the player gets to select one character's action. Unpause (maybe to slo-mo) and characters begin to act. Pause for next turn and so on. Much like using VATS in Fallout 3, really.
Honest question: do you think that would ruin the feel of a JRPG? I think you would get a newer feeling game without losing what makes turn-based games great.
p.s. That took forever using a DS3 to type.
Last edited by Fane1024 on 12/18/2010 11:03:45 PM
Highlander
Saturday, December 18, 2010 @ 9:26:33 PM
Highlander
Saturday, December 18, 2010 @ 11:13:49 PM
All the things you say are true, when it comes to 'modern' JRPGs, my prescription for the perfect game is;
A game with third person exploration like in a game similar to Uncharted, perhaps not quite so dynamic, but somewhere between that and something like Xenosaga. When it comes to combat, I would love for there to be an option to select (game level option) between turn based and real time. Cut scenes are a must for telling the story and developing character. But, as well as that, bring some of the story out in general game play - again like Uncharted. The technology can handle that. Finally, give the player more open world to play in, while having the story (which is inherently linear) be there waiting to be picked up whenever the player is ready. How many times in a game like Xenosaga did you go back to a previous area and re-play to get extra XP or money or even get items you missed? How many times did you hand around one area doing the same thing because you knew that the up coming boss would kick your tail and you needed to level up? Then there are all the little extras that you can find by exploring the more open elements of these games worlds. All the while the story is effectively in limbo until the player picks it up again. Unrealistic perhaps, but still a key element of the genre.
The thing is, that the trend has been to streamline games, and make them more action oriented. I want to reverse that trend and return to games that have all sorts of side quests, large and small, even random. I want combat to return to the more strategic and less reactive. That's not to say I think game makers should ignore the gamers that like that more streamlined experience. But perhaps those gamers are a different market? Is it too much to ask for game developers and publishers to see that there are different markets and serve them all?
Last edited by Highlander on 12/18/2010 11:15:34 PM
Fane1024
Sunday, December 19, 2010 @ 12:05:27 AM
If S-E had gotten to the game you described in small increments, I think we'd all be pretty happy, not the least S-E.
Careful storytelling can avoid most of the un-realism you mentioned. I've always thought JRPGs should have 5 acts: a linear introduction, an open section which you end when you feel ready, a linear middle, another open section, and a linear endgame. It would provide an excuse for engaging in side quests without "ignoring" the need to rescue the princess.
Example: FFXII (the one I know best)
1. Vaan (and Penelo) in Rabanastre with cameos by other characters
--ends with Vaan becoming a sky pirate
2. Balthier (and Fran and Vaan) flying around Ivalice, able to visit all above-ground areas
--ends when the player chooses to do something, which opens the rescue of Ashe
3. Ashe (and all the others) on a quest to get the treasures of Raithwell (multiple dungeons)
--ends with the destruction of the Leviathan and a temporary lull in the war
4. Balthier et al. flying around Ivalice marshalling allies & personal business
--ends when the player chooses to go to Mt. Burisace, which triggers the invasion
5. Ashe et al. on a quest to get the Sun-cryst. Giruvegan > Ridorana > Bahamut
p.s. I can't believe how much of this I had to check on Wiki
Last edited by Fane1024 on 12/19/2010 12:53:16 AM
Fane1024
Sunday, December 19, 2010 @ 1:35:05 AM
Highlander
Friday, December 17, 2010 @ 1:25:12 AM
Reply
Highlander
Friday, December 17, 2010 @ 2:09:13 AM
Deleted User
Friday, December 17, 2010 @ 2:16:26 AM
Highlander
Friday, December 17, 2010 @ 3:00:35 AM
maxpontiac
Friday, December 17, 2010 @ 8:07:34 AM
TheAgingHipster
Friday, December 17, 2010 @ 8:56:17 AM
Highlander
Friday, December 17, 2010 @ 10:18:57 AM
Ben Dutka PSXE [Administrator]
Friday, December 17, 2010 @ 10:25:03 AM
Highlander
Friday, December 17, 2010 @ 10:47:51 AM
Ben Dutka PSXE [Administrator]
Friday, December 17, 2010 @ 9:10:13 PM
just2skillf00l
Friday, December 17, 2010 @ 3:05:41 AM
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Move on? That's pretty tough when things were once so great. I'm not sure about your gaming history but Square used to be flawless. Now they're releasing games like FF13 that aren't bad, innovative even but not what people want. Most likely it might be because we've all been programmed to love turn-based JRPGs so much; they've been ground into our subconscious as the only right way to make a JRPG. Now I accept the fact that my past sways my gaming desires. Wouldn't dare deny it. But when hundreds of thousands of other people like me, are thinking the same thing, that has all sorts of sway on what IS and what ISN'T desired in the industry. This directly affects the success of games relating to this case. Square needs to straighten themselves out. Innovation is nice and whatnot but don't up and change your biggest franchise without the necessary small steps to ensure the success of your vision. I'm rambling...dumb SE! Foolish Wadaaaaaa!
maxpontiac
Friday, December 17, 2010 @ 8:09:22 AM
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Sogi_Otsa
Friday, December 17, 2010 @ 8:21:34 AM
Reply
Sogi_Otsa
Friday, December 17, 2010 @ 8:32:59 AM
Mystearica
Friday, December 17, 2010 @ 8:36:47 AM
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Kevin555
Friday, December 17, 2010 @ 8:58:23 AM
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Best case scenario would be for them to go back to their old school ways which garnered them much praise & success. Just because they're big Western name games out reaping success (Gears of War, Mass Effect, Uncharted) doesn't mean Square Enix have to be gimps and lose their own identity.
Highlander
Friday, December 17, 2010 @ 10:43:52 AM
When you say stop living in the past, you are coming perilously close to suggesting that we ignore the past and only look to the future. There is a great quote "Those who fail to learn from history are doomed to repeat it." In other words, while always looking and moving forward, do not ignore the past. SE ignores the past almost as if it doesn't exist.
Fane1024
Saturday, December 18, 2010 @ 4:26:53 PM
Fane1024
Saturday, December 18, 2010 @ 4:29:31 PM
Snaaaake
Friday, December 17, 2010 @ 10:38:26 AM
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And when they actually sell something the west would like ala Kane and Lynch, IT'S CRAP!
Calling them idiots would be an insult to all other idiots.
When you're doing something right, JUST KEEP DOING IT!
BUT NO!! They just had to change their way, and when their way of doing is wrong, they just blamed it on the consumers' taste instead of looking back at what went wrong.
Scarecrow
Friday, December 17, 2010 @ 10:56:11 AM
A2K78
Friday, December 17, 2010 @ 2:13:24 PM
Reply
Faat: Mitsubishi doesn't just make cars, but they also are in the aerospace business manufacturing satellites, missiles, heavy transport planes and fighter planes. In fact Mitsubishi might become the japanese manufacturer of the F/A-18E/F.
Highlander
Friday, December 17, 2010 @ 8:51:29 PM
KNG201
Friday, December 17, 2010 @ 4:42:22 PM
Reply
well when people spend hard earned money ($60) and get a psn download in the case it kind of means....they suck at what they are doing and nobody is taking it this gen anymore.

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SixSpeedKing
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Thursday, December 16, 2010 @ 9:51:55 PM