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EA Fires Back, Calls Activision's Claim "A PR Play"

It's the industry's soap opera.

After Activision implicated EA in the latest update to the ongoing lawsuit, EA has responded to the new claims. In an e-mail to the LA Times, EA spokesperson Jeff Brown called Activision's recent claim a "PR play:"

"This is a PR play filled with pettiness and deliberate misdirection. Activision wants to hide the fact that they have no credible response to the claim of two artists who were fired and now just want to get paid for their work."

Activision now says EA induced former Infinity Ward bosses Vince Zampella and Jason West to break their contracts and form their own studio...a studio that could make products EA would publish. Activision has been talking about EA and the new Respawn Entertainment leads for some time; it's clear the Call of Duty publisher believes they've been conspired against.

Yes, well...who knows how this is going to end?

Tags: ea, activision, infinity ward, jason west, vince zampella

12/22/2010 9:10:18 PM Ben Dutka

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Comments (31 posts)

Hezzron
Wednesday, December 22, 2010 @ 9:52:24 PM
Reply

I wouldn't be surprised if Activision manages to cash in on this title bout. I can see it now..."Activision Vs EA" on Pay-Per-View.

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GuernicaReborn
Wednesday, December 22, 2010 @ 10:03:45 PM

I'd pay to see that. EA can tag Vince and Jason in as their secret weapon.

Actually, I'd just like to see Kotick vs. either one of em.. Anything goes, nobody gets sued after the fight. First one to die loses.

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cLoudou
Wednesday, December 22, 2010 @ 11:02:03 PM

They need to have a back street brawl, Throw SquEnix in to. Let them brawl until the sewers run red in Burgundy's blood. The losers will be in dead place.

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BTNwarrior
Thursday, December 23, 2010 @ 12:48:53 AM

they could host it on spike

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Snaaaake
Wednesday, December 22, 2010 @ 9:58:11 PM
Reply

With the right treatment, Zampella and West wouldn't have defected whether EA did or did not played a part.

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Scarecrow
Wednesday, December 22, 2010 @ 10:28:21 PM
Reply

What kind of dumb lawsuit is this?

No one put a gun on these guy's heads, they left 'cause they wanted to leave whether EA proposed a better deal or not. Activision was the one firing them.

Anyway this is hilarious. I hope the FPS genre just dies already, back to ps2 levels

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Need4Speed11_11
Wednesday, December 22, 2010 @ 10:50:23 PM

I agree with you one hundred percent. One of those, "you don't know what you've got until it's gone" scenarios.

I feel some remorse and regret coming from Activision, firing them and watching the talented West and Zampella not only continue their careers elsewhere;but, join a successful gaming company as well.

It's like the last kid to get picked by the team captains in gym class, because he's a geek or "not cool". But then he does exceptionally well in the game, and the one who didnt pick him, wants to be his sponsor after seeing such success smh.


Activision,*sighs*,these two laid down the foundation towards that huge success, and you cut them at the ankles. Though, they still manage to walk. Not only walk, but walk down the road of success, and overcoming all obstacles in their way.

Last edited by Need4Speed11_11 on 12/22/2010 10:51:38 PM

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Dancemachine55
Thursday, December 23, 2010 @ 1:08:52 AM

Remember Activision trying to sue for rights to Brutal Legend after they let it go, and soon found out it was popular? LOL!!!

Seriously, if Killzone 3 or Resistence 3 or Battlefield 3 had 4 player split screen and online multiplayer like COD or Halo, or Motorstorm Apocalypse or Modnation Racers, I would ditch COD and Activision so fast it'd make their head spin. Would love a 4 player Killzone 3 deathmatch with friends all on the same couch.

If West and Zampella wanted to leave or Activision wanted to fire them, then Activision are simply being giant corporate douchebags for sueing. They shot themselves in the foot and are sueing the makers of the gun, simple as that.

I hope this will be the end of COD titles, and hammer the final nail in COD popularity. Only reason I buy COD games is to play with friends, cos it's ALL they play. Bad Company 2 was by far the better game.

Unfortunately, this may not happen because Call of Duty has become the Coca Cola of video games, which means it's here to stay. And I don't like soft drinks!!!

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Need4Speed11_11
Wednesday, December 22, 2010 @ 10:57:44 PM
Reply

How do all of you feel about this psxe fam?

It is obvious once success enters some peoples lives, then money comes into play. And once money comes into play, greed manifests. And with those two combined, the art itself becomes diluted.

Thus, the call of duty franchise will indeed suffer with the loss of 'pella and west. I hope these two guys do exceptionally well at EA and show gamers that integrity and hard work does pay off. And that you can enjoy and create great art, without becoming jaded by money,greed, and most definitely, jealousy.

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Scarecrow
Thursday, December 23, 2010 @ 12:02:43 AM

Definitely agree with that. EA just wanted to force these guys into creating CODs for life. Seriously, if they could they would have made Zapella and that other guy make CODs until the game died out (20, 30, 45, 100 years from now, Activision doesn't care).

Last edited by Scarecrow on 12/23/2010 12:03:13 AM

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Dancemachine55
Thursday, December 23, 2010 @ 1:12:54 AM

Did you mean "Activision force these guys into make CODs for life"? Not EA?

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Scarecrow
Thursday, December 23, 2010 @ 8:28:40 AM

Yeah, my fault lol.

Activision's trying to use some kind of mind control on me now. Get out!

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WorldEndsWithMe
Wednesday, December 22, 2010 @ 11:41:54 PM
Reply

I think this is a first strike in case Modern Warfare 3 doesn't turn out so well with half Infinity Ward's staff missing.

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Need4Speed11_11
Wednesday, December 22, 2010 @ 11:57:24 PM

Most definitely. And i don't think the way they are brainwashing the fps genre isnt cool either.

They are over saturating the market because of their greed. I could care less about all of their accolades.

That franchise to me is like tattoos, everyone is doing it know because it's "cool". I am going against the grain here i know lol. but this is what the world needs more of, everyone can't play the role of a robot.

It is why I admire West's and 'Pella's courageousness and not backing down in the face of adversity.

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BikerSaint
Thursday, December 23, 2010 @ 1:07:39 AM

Need4Speed11_11,

All the youngster's may be doing them now, but hell, I had all my tattoo's waaaay before they became cool.

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Dancemachine55
Thursday, December 23, 2010 @ 1:19:34 AM

Call of Duty 4: Modern Warfare was an excellent game, for 2007. Only multiplayer has progressed or grown in the franchise, but all the core mechanics are exactly the same.

Once people start to realise this (a year or so from now) COD will lose its momentum and go the way of Guitar Hero, seen as just another cash cow.

Modern Warfare 3 will still sell well, on name alone. All it has to do is have a solid online multiplayer similar to Black Ops but with modern maps and weapons, and hey presto!! Another 1 billion dollars in the pocket of Activision.

Since I got COD4 on PC, MW2 on PS3 and Black Ops on 360, I got all systems covered. Didn't bother with World at War. Not gonna bother with MW3 either. No longer necessary. I got my 4 player split screen party games already for both consoles.

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Dancemachine55
Thursday, December 23, 2010 @ 1:19:35 AM

Sorry, double posted.

While it's here, anyone else agree COD4 was the best and it should've just been left there?

Same with Guitar Hero World Tour. Last of the great Guitar Hero's.

And Tony Hawk Pro Skater 4, last of the great Tony Hawk's.

If people can see those getting stale, won't be long before they realise COD is just the same.

Last edited by Dancemachine55 on 12/23/2010 1:22:06 AM

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WorldEndsWithMe
Thursday, December 23, 2010 @ 2:12:56 AM

a LOT of people bought Black Ops and after trying to convince themselves it was awesome sort of looked at each other and went "Okaaay this isn't so great is it?"

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johnld
Thursday, December 23, 2010 @ 2:41:29 AM

@world
i kinda like black ops online better than modern warfare 2. none of that damn nuke that everyone camps for and killstreak kills dont count towards the next streak. a lot less broken than mw2, not to mention the hacked lobbies that they dont care about fixing. modern warfare 1 is still better than the two though. i'll pick that, bad company 2, and mag any day.

Last edited by johnld on 12/23/2010 2:44:23 AM

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Alienange
Thursday, December 23, 2010 @ 1:42:40 PM

@ WorldEnds - I think you're bang on. With the mess that is Black Ops I'm almost positive the "new" IW may not be as good as Kotick was hoping.

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WorldEndsWithMe
Thursday, December 23, 2010 @ 1:44:33 PM

I have yet to play it, but ripples keep finding their way to me from around the Worldnet.

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booze925
Thursday, December 23, 2010 @ 12:11:58 AM
Reply

im just waiting to see what west and zapella are working on.

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Need4Speed11_11
Thursday, December 23, 2010 @ 12:26:36 AM

You and me both.

I know with all of their talent, dedication and focus, the final product will be nothing short of greatness.

And little does Activision know, is that this frivolous "scandal", is only fueling to West's and 'Pella's fire.

This inner fire within them will only spark some genius software in the future. Great Post

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Pandacastro
Thursday, December 23, 2010 @ 2:37:09 AM

@booze
They say there making a halo killer or something like that.

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johnld
Thursday, December 23, 2010 @ 2:45:58 AM

they may have the talent but if they support their game like how they support modern warfare 2 then i'm gonna have to pass.

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BTNwarrior
Thursday, December 23, 2010 @ 12:52:48 AM
Reply

maybe this is just a big conspiracy to get media attention for both companies!

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Dancemachine55
Thursday, December 23, 2010 @ 1:22:41 AM

Nope, only Activision.

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BikerSaint
Thursday, December 23, 2010 @ 1:42:17 AM
Reply

(Ring announcer, Micheal Buffer)
"Ladies & Gentlemen"......."Welcome to the 1st annual Developers & Publishers Rock-em, sock-em Ro-Bo War

In the Blue corner we have tag team partners, Zampella, West AKA Team Respawn, with their manager, EA.

"And in the Red corner....we have Bozo the clown..oh wait just one second here folks...he's just been replaced by his personal body double!

"OK, Let's all give a great round of boo's for the mouth that roars....."Boobie Kotex"! "He'll be attended to by his personal minimum-wage crew from Anti-vision"

"OK fellows...
Kotex, I want to see a fair fight, that means...no spitting, no biting, no clawing & scratching, no sissy pedal-kicking, and let's not have any more of your below-the-belt comments out of you either"!

"Zampella, West and EA, a great big hearty good luck to the three of you"!

"OK....Let's get ready to RRRRUUUMMMBBBLLLEEE"

(the bell) DING, DING, DING....Round 1

(Saint's prediction: Technical Knock-Out by the "Blue Team")


Last edited by BikerSaint on 12/23/2010 1:46:46 AM

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Pandacastro
Thursday, December 23, 2010 @ 2:41:45 AM
Reply

This is turning into a novela. Imagine if Zampella finds out kotex is his dad.

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Alienange
Thursday, December 23, 2010 @ 6:09:29 PM

NOOOoooooo....oooo....

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Vidius
Friday, December 24, 2010 @ 3:42:40 AM
Reply

I couldn't care less bout Anti-vision. I only like Blizzard Entertainment.

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