Sony: Fiscal PS3 Sales Still On Track
Recently, Sony has been right in line with PlayStation 3 sales projections; never too low, never too high.
And as far as the rest of the company goes, Sony is going to finish the year with smiles on their faces. The electronic corporation posted profits of ¥31.1 billion ($372 million) during their third fiscal quarter, and they reached that number on the rising strength of the PS3. Their flagship gaming unit sold 3.5 million units worldwide and as a result, has allowed Sony to reaffirm their previous projection of 15 million for the fiscal year (which ends March 31, 2011). Even the less-than-expected 530,000 sales in November hasn't changed the forecast: "Sales at the end of the year are as we expected," Said Sony Computer Entertainment boss Kazuo Hirai. And if the PS3 does stay on track, it would mark another year of strong growth; Sony sold 13 million in the 2009 fiscal year, and 10.1 million in 2008. It currently sits at 41.6 million globally.
Maybe the reason Sony doesn't think the lackluster November will hurt PS3 sales is because Gran Turismo 5, which launched November 24, will generate a hardware sales spike in December. Early retailer estimates says the game did indeed have a positive impact on PS3 sales, but we'll have to wait and see.
12/23/2010 10:19:26 AM Ben Dutka