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Kotick: As Integral To Young People As Facebook, Texting

Call of Duty has become a phenomenon...a phenomenon that has a place alongside Facebook and texting.

Or so says Activision CEO Bobby Kotick. In speaking to CNN, the publishing boss says the franchise can "effectively adapt to changing communication habits." The latest installment, Call of Duty: Black Ops, has generated over $1 billion in sales after its November 9 release, and Activision reports that gamers have spent over 600 million hours playing. Due to such success, Kotick got to brag:

"More people play 'Black Ops' every day than watch Jay Leno, David Letterman and Jimmy Fallon, combined. The audience of 'Call of Duty' is probably greater in terms of size ... than in any other interactive form of entertainment."

Unsurprisingly, Kotick explains that it's the game's multiplayer component that draws people; as of now, about 60% of all online traffic on Xbox Live is due to CoD players. In this regard, rather than opting to watch a movie, people will "huddle around the living room game console," which is starting to become a more accepted entertainment trend. The Activision boss then made the comparison to Facebook and texting:

"If you look at the 500 million people who are on Facebook and the way that people text each other and instant message and use video chat, there is now an evolution of media. Those are the characteristics and attributes that a generation and audiences feel are very important to their media and entertainment experiences. And we expect that."

'Call of Duty' delivers on that trend. These games can be as integral to the social lives of young people, especially males, as any other form of digital communication."

Well...all right. Even if that is true, we're not entirely sure we'd be bragging about that. But then again, people brag about how great Facebook and texting is all the time so perhaps Kotick - at least from a technical standpoint - is right.

Tags: activision, kotick, call of duty, black ops

12/23/2010 10:56:41 AM Ben Dutka

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Comments (62 posts)

BTNwarrior
Thursday, December 23, 2010 @ 11:12:48 AM
Reply

it may be cocky but he does have a point, now if only they could fix all the bugs

Agree with this comment 4 up, 0 down Disagree with this comment

Clamedeus
Thursday, December 23, 2010 @ 11:19:07 AM

I doubt they will. They sent out a patch and so far nothing has improved.

Agree with this comment 3 up, 0 down Disagree with this comment

NoSmokingBandit
Thursday, December 23, 2010 @ 11:29:07 AM

They have no motivation to fix it. People will buy every COD, year after year, no matter what is wrong with it. People still buy Bethesda games on day 1 and pretend its playable.

Agree with this comment 7 up, 2 down Disagree with this comment

WorldEndsWithMe
Thursday, December 23, 2010 @ 1:22:37 PM

Bethesda games are just buggy, not broken, and there's no multiplayer to exploit the issues.

Agree with this comment 4 up, 1 down Disagree with this comment

bigrailer19
Thursday, December 23, 2010 @ 1:29:05 PM

The best running game bethesda has released for CONSOLES was oblivion. Fallout 3 had terrible frame rate issues especially the DLC. New vegas ha the same problems. In fact i cant play for more than 10 min without expetiencing some sort of hiccup wether its frame rate or freezing.

But they make fantastic games. I will say that. And sometimes you can look past the hiccups because they are good. But that causes a bigger problem. I need Jawknee to back me up on this one too ;) but a game shouldnt be released like that. And as an rpg it slows down the momentum.

In the case of cod its the same issue. And if the next installment isnt a great one those billion dollar numbers should start to decrease rapidly.

Last edited by bigrailer19 on 12/23/2010 1:31:32 PM

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WorldEndsWithMe
Thursday, December 23, 2010 @ 5:46:01 PM

They've built a new engine now, so let's hope they hammer out those issues.

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Fane1024
Thursday, December 23, 2010 @ 5:54:08 PM

I played Oblivion for nearly 200 hours and, while it was never a technical powerhouse, I never had a problem worse than the extreme slowdown in the Fighters Guild HQ.

You want to see a game with technical issues, try playing Max Payne on PS2.

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bigrailer19
Thursday, December 23, 2010 @ 6:43:45 PM

@ world-

Thats good news. Hopefully it runs very well cus i cant help but love theor games, regardless the issues. But it has tremendously cut down my playing time in new vegas! Shame!

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Clamedeus
Friday, December 24, 2010 @ 9:02:39 AM

Hmm, that's weird. I've never had an issue with Max Payne on PS2. Maybe because i never paid attention to the surroundings or something.

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Amazingskillz
Thursday, December 23, 2010 @ 11:19:10 AM
Reply

Sounds like he's moving toward putting adds or something in the Multiplayer. One day adds will become way more popular in video games. If publishers/developers are smart they will strike a deal to put adds in games eventually.

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Clamedeus
Thursday, December 23, 2010 @ 11:29:00 AM

That's all we need is adds in the games..

Agree with this comment 3 up, 0 down Disagree with this comment

WorldEndsWithMe
Thursday, December 23, 2010 @ 1:23:11 PM

adds and subtracts would both be bad.

Agree with this comment 6 up, 0 down Disagree with this comment

Clamedeus
Thursday, December 23, 2010 @ 1:26:58 PM

Indeed World.

Agree with this comment 2 up, 0 down Disagree with this comment

maxpontiac
Thursday, December 23, 2010 @ 11:30:30 AM
Reply

Not that it matters in the big picture, but he didn't get my money.

Agree with this comment 9 up, 3 down Disagree with this comment

mexgeo86
Thursday, December 23, 2010 @ 11:31:47 AM

same here, my game library is COD-free

Agree with this comment 9 up, 1 down Disagree with this comment

Clamedeus
Thursday, December 23, 2010 @ 11:34:30 AM

I only got Black Ops because my buddies play it, but I'm regretting even purchasing it, instead of rewarding the good players the bad players get rewarded, when they go into Second Chance, it's like they are in God Mode or some crap.

When you go to knife them it misses even though you aimed down at him when knifing, but you are away from him and he still manages to knife you? And the pistol is overpowered in Second Chance as well I'm putting a full clip in his face with the Commando (early version of the M4) and he's just sponging it and kills me.

Lag, even though everyone has a full connection so many issues it needs to be addressed.

Last edited by Clamedeus on 12/23/2010 11:35:52 AM

Agree with this comment 8 up, 0 down Disagree with this comment

maxpontiac
Thursday, December 23, 2010 @ 11:37:37 AM

Clamedues -

I didn't even do that, even with family playing the game daily.

6 vs 6, small maps, host quits, etc.. No thanks.

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Clamedeus
Thursday, December 23, 2010 @ 11:45:14 AM

I'm the kind of guy who likes to play games with buddies, so that's why i did it. I don't mind small maps with 6v6 but it's the problems within the game that kill it.

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BikerSaint
Thursday, December 23, 2010 @ 11:30:35 AM
Reply

Guess which brand kotex gargles with after each of his oral times of the month.....

Massingill or Summers Eve?

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WorldEndsWithMe
Thursday, December 23, 2010 @ 1:24:32 PM

Vagisil?

Agree with this comment 2 up, 0 down Disagree with this comment

FatherSun
Thursday, December 23, 2010 @ 4:13:29 PM

Preperation H!

Agree with this comment 2 up, 0 down Disagree with this comment

Killa Tequilla
Thursday, December 23, 2010 @ 12:02:05 PM
Reply

He has all the rights to brag because his game is doing very, very good.

Agree with this comment 2 up, 9 down Disagree with this comment

WorldEndsWithMe
Thursday, December 23, 2010 @ 1:24:56 PM

he acts like he made it.

Agree with this comment 5 up, 0 down Disagree with this comment

Jawknee
Thursday, December 23, 2010 @ 1:34:43 PM

"his game"

Only it isn't.

Agree with this comment 6 up, 0 down Disagree with this comment

Underdog15
Thursday, December 23, 2010 @ 6:42:40 PM

I agree that he has bragging rights. (The man's rich.)

I hate Kobe Briant, but he has every right to brag about his abilities. I also hate Alex Rodriguez, but he too has a right to brag. I hate Bobby Kotick, but unfortunately, he also has the right to brag. (Of course, I at least have respect for the former two.)

I just wish they would take some pride in their product. The main bugs and issues are really minor from a programming perspective. They just don't seem to be willing to change it. Problem is, most people just dismiss it as something that can't be changed. (Despite how un-true that statement is!)

Last edited by Underdog15 on 12/23/2010 6:43:34 PM

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Snaaaake
Thursday, December 23, 2010 @ 8:34:40 PM

What's with all those thumbs down?
The guy speaks the truth.

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Underdog15
Thursday, December 23, 2010 @ 11:01:03 PM

As much as every fibre of my being hates to admit it, you're right Snaaaaaake.

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Ludicrous_Liam
Thursday, December 23, 2010 @ 12:08:00 PM
Reply

Lol, it's like he reckons CoD is a new social medium...or something. Eh, I don't think so..

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WorldEndsWithMe
Thursday, December 23, 2010 @ 1:25:21 PM

No it is a social medium... for little kids cussing at each other.

Agree with this comment 6 up, 0 down Disagree with this comment

Ludicrous_Liam
Thursday, December 23, 2010 @ 2:54:38 PM

Haha.

But seriously, I hope the next cod falls flat on it face. I just do. The sooner we wipe that smile of his face, the better.

Agree with this comment 4 up, 0 down Disagree with this comment

CH1N00K
Thursday, December 23, 2010 @ 12:24:11 PM
Reply

At least he's modest...

Agree with this comment 6 up, 0 down Disagree with this comment

Qwarktast1c
Thursday, December 23, 2010 @ 1:23:14 PM

let's be honest here. he's a douche. and his biggest franchise is a piece of crap

Agree with this comment 11 up, 1 down Disagree with this comment

PANICinc
Thursday, December 23, 2010 @ 12:37:00 PM
Reply

So now CoD is as big as Farmville, and just as "important" to communication between, well face it, 14 year old boys!
Maybe Kotick should buy Neverland Ranch and teach kids how to become zombie slaves to his mediocre games!

Agree with this comment 8 up, 0 down Disagree with this comment

kevinater321
Thursday, December 23, 2010 @ 12:42:40 PM
Reply

I'm still playing the online in Uncharted 2. That is probably my favoirte part of the game. Maybe it's because i am actually good at that game...

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Jawknee
Thursday, December 23, 2010 @ 1:03:41 PM
Reply

Only, people use Facebook to interact on a personal level with another human being where as Call of Duty your just playing a game. So it's not really the same thing. I would argue sitting in from of the TV and playing something as mindless as Call of Duty as much as some(i know people who have called in sick to work just to play)people do is more of a net negative than a positive.

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Amazingskillz
Thursday, December 23, 2010 @ 1:12:17 PM
Reply

@ Kevinator - I'm still playing UC2 too. I'm a level 56. Its so fun. I wonder how it compares to COD games multiplayer. The guy at gamestop says the COD multplayer is much faster. Is that true?

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Jawknee
Thursday, December 23, 2010 @ 1:17:23 PM

This would have been the perfect opportunity to try out that Reply button. ;)

Agree with this comment 5 up, 0 down Disagree with this comment

Clamedeus
Thursday, December 23, 2010 @ 1:25:53 PM

It depends on the peoples play style, it can go slow or fast. But i much prefer UC2's MP over Black Ops.

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kevinater321
Thursday, December 23, 2010 @ 9:24:54 PM

The multiplayer in cod is more...twitchy. Thats the best way to describe it. The faster your reaction time, the better you will do (normally). It is insanely addictive if you manage to get a good game. The problem is that there are way too many people that devote every min of free time they have to it so they get really good and know the maps like the back of their hand. So when you get a casual cod player like me who plays once a week, you get your ass kicked. And that just isnt fun for me.

Last edited by kevinater321 on 12/23/2010 9:27:57 PM

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WorldEndsWithMe
Thursday, December 23, 2010 @ 1:20:23 PM
Reply

The comparison is ridiculous, this man is ridiculous. This doesn't help his image as KoDick.

Facebook and texting are here to stay, CoD will fade as it is milked.

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Fane1024
Thursday, December 23, 2010 @ 5:59:20 PM

Facebook will go the way of Myspace and whatever that thing was before it when the next fad hits.

That's why they had to rush The Social Network to movie screens. In five years, people will be saying "Face-what?".

p.s. I use none of the things mentioned in Kotick's comments, though I might use Skype if Sony would finally put it on the PS3.

Last edited by Fane1024 on 12/23/2010 6:01:56 PM

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Alienange
Thursday, December 23, 2010 @ 1:27:47 PM
Reply

You hear that ladies? Kotick thinks you're second tier gamers. Why don't you turn your mics on when you're shooting people so he knows you're there.

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Ben Dutka PSXE [Administrator]
Thursday, December 23, 2010 @ 3:08:30 PM

Of course they're second-tier gamers. They're second-tier citiz-

....
........
................

'runs away'

...(a JOKE, obviously)...

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Alienange
Thursday, December 23, 2010 @ 6:04:33 PM

LOL

You're asking for trouble.

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Kiryu
Thursday, December 23, 2010 @ 1:29:06 PM
Reply

Why oh Why Sony can't you market Killzone 3 like these guys .Please do so because Killzone 3 will kick call of duty in every way possible!
I hope Killzone 3 will atleast sell 5 mil!

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kraygen
Thursday, December 23, 2010 @ 3:05:59 PM
Reply

So over 60% of 360 players are playing CoD? I think that says more about what kind of ppl own 360's than it does about Call of Duty.

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Ludicrous_Liam
Thursday, December 23, 2010 @ 7:13:05 PM

Yeah it does. 360 is for casual gamers..

But man, I can't WAIT to see what happens in 2011. Maybe sony sees a huge spike in PS3 sales, or maybe uncharted really does turn out to be the best game ever (besides MGS4 ofcouse), or maybe it'll mark the year microsoft scrap or sell the xbox brand to apple or something. Seems only good things can happen to sony/us next year.

Oh & sorry for going off-topic s'much, its a bad habit xD

Last edited by Ludicrous_Liam on 12/23/2010 7:14:51 PM

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Ergi
Thursday, December 23, 2010 @ 4:51:52 PM
Reply

Wow, as integral as texting? Seriously?
How about calling CoD a necessity? Like electricity, or maybe CoD should be a basic human right. Somebody call the UN! We need the declaration adjusted!

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StevieRV
Thursday, December 23, 2010 @ 6:38:57 PM
Reply

i agree with kotick here

i play cod with my mates and we organise events with each other through private chat, even if we arent playing we just sit on the XMB and chat, its like free calls

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BigBoss4ever
Thursday, December 23, 2010 @ 8:03:17 PM
Reply

Not interested in FPS, ever!

Shower the world with JRPGs...

Last edited by BigBoss4ever on 12/23/2010 8:04:42 PM

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Kevin5
Thursday, December 23, 2010 @ 8:35:30 PM
Reply

Although it seems as though this man's head is clearly buried up his own arse, he does have a right to smile, you would be smiling too if you were raking in the money that his company is.

I own a 360 too & when i do play a COD game i make sure my mic is on mute to avoid ear pain from 12 year old pre teen "elite campers" telling you how "leet" they're at the game. If you want an idea on how many people play COD just go on PSN or LIVE and plant a headset on your ears to hear the amount of kids playing this game, there is nothing like it! It's little wonder it's becoming as wide spread addictive as it is when you have 10 years old hurling abuse at eachother like gimps.

There is nothing wrong with COD, it definitely isn't the godsend of FPS imo but what it does, it does really well for a FPS. I am not ashamed to part money for a title that gives me a solid campaign & a decent multiplayer fare to have some fun in. I don't buy a game with the sole intention to support the makers (even though money from my wallet is money into their hands), i buy it if the game is worth my time & that's how all decisions are based for me. If the next COD sucks balls i'll avoid it, if it remains solid i'll pick it up if i think it's worth my hard earned.

Last edited by Kevin5 on 12/23/2010 8:40:26 PM

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556pineapple
Thursday, December 23, 2010 @ 8:45:29 PM
Reply

I admit to using facebook, but not as much as most people. I rarely text, and I have never played a CoD game in my life. Take that, Bobby!

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Highlander
Thursday, December 23, 2010 @ 8:57:08 PM
Reply

"'Call of Duty' delivers on that trend. These games can be as integral to the social lives of young people, especially males, as any other form of digital communication."

So, he's saying that males are so deficient that their preferred social environment is a virtual shooting gallery in some far flung corner of the world? Seriously? If that's true, I worry for our future as a species.

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Qubex
Friday, December 24, 2010 @ 1:44:05 AM

You know very well the world is getting dumber :)

Q!

"play.experience.enjoy"

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Zorigo
Friday, December 24, 2010 @ 10:52:21 AM

its soooo true Qubex. no seriously, even the UK and America, apparently very advanced countries, can be thick as sh*t.
i should know, i live in the UK.

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spiderboi
Friday, December 24, 2010 @ 11:05:34 AM

3 things that make me drop/ leave a CoD game:
1. Very bad host connection
2. Cheaters/ spawn killers/ glitchers
3. Stupid people with mics.

for the record, while i buy and play CoD games, I never keep them. If i buy the next one, i will sell the old one, since as i mentioned, they are mostly the same.

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___________
Friday, December 24, 2010 @ 12:26:14 AM
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just goes to show the power of the sheep ray.
;)

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thj_1980
Friday, December 24, 2010 @ 8:58:13 AM
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There's only 300000-600000 on the ps3 at the most we'll see on christmas day how that number increases!

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Zorigo
Friday, December 24, 2010 @ 10:50:51 AM
Reply

You know the wosrt part is, i play MW2, but i get annoyed a little because its pathetic, but at least its good, not great, but good. i come back for more and what not.

Black ops actually is sh*t. not just somewhat, its properly sh*t. and its the best selling game of all time. :|

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spiderboi
Friday, December 24, 2010 @ 11:01:28 AM
Reply

I liked zombies more than the toted MP coz it really separates stupid gung-hoes from strategic-thinkers. MP suffers from lag (no surprise), but it gets me my fix of stress relieving. but cmon Kotick, you should know better. One day, another shall rise, and give us our much deserved MP game that we shall brag about and not constantly complain about (KZ3 we're looking at you to step up!)

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BikerSaint
Saturday, December 25, 2010 @ 2:59:52 AM
Reply

Well, I'm stumped!!!!!!!

I've been frigging looking & looking, at that picture of the horse's a$$ with the big grin, and damned if I can tell whether it's Bozo, or just Happy the clown.

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SnipeySnake
Monday, December 27, 2010 @ 12:04:02 AM
Reply

I asked my brother if he's gonna get call of duty 8. I expected a "Wait for gameplay" or "Not sure". Instead it was a straight up yes. Without even seeing gameplay he wants, he even knows its not made by infinity ward or treyarch, hes getting it because it has "Call of duty" in the name. I wanna slap him.

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