Home Expects Increase In Revenue Thanks To Gaming Focus
After announcing PlayStation Home had garnered 17 million registered users - it took less than 2 years, by the way - the next step is big revenue growth.
In speaking to Gamasutra, Home director Jack Buser reaffirmed what he told PSXE earlier; that "games are the killer app of the platform," and that once they realized gamers like to play games, they settled on a growth direction. And it's that free-to-play model that is catching on everywhere, and a business outlook that should drive Home revenue "significantly." Said Buser:
"If you look at the first quarter of this calendar year, we actually tripled revenue from the same time period of the year prior. ...the business model works, and we like it quite a bit. It's one of the reasons we're able to offer PlayStation Home as a free service."
More games should mean more people interested in giving Home a try, which should then result in increased revenue for the service. They already have quite a few ways of generating some valuable income and more are to come, but the free-to-play model isn't going anywhere. In terms of growth, Home initially had about 200,000 users and 9 games when it launched in late 2008...that has gone to 17 million and 236 games, along with huge support from third-party companies like EA Sports.
Have you visited Home recently?
12/23/2010 8:58:59 PM Ben Dutka