Have Exclusives Put Sony Ahead Of The Competition?
Whenever you see a press release from Sony concerning the latest sales numbers or some other sort of business accomplishment, they talk about the wide appeal of the PlayStation 3. You know, Blu-Ray, free Network, PlayStation Home and PlayStation Move, currently competitive price, etc.
But as we've always said, despite all the new bells and whistles in the industry, despite the drive for game consoles to become more PC-like every day, and despite the fact that such machines are now "multimedia systems," it remains true that software sells hardware. And when the vast majority of titles are multiplatform, it falls to games that can't be found on any other platform: and now, over 4 years into the PS3's lifespan, it has become clear to us that Sony's focus on masterful exclusive games has resulted in the PS3's continued rise. We caught glimpses of it early on with the likes of Resistance: Fall of Man, Uncharted: Drake's Fortune, Heavenly Sword and Warhawk, and then the exclusives began to rise in quality and number. They came quick, too.
These days, when people talk about the greatest video game (or game franchise) of the generation, they often refer to a PS3 exclusive (Uncharted). And when it comes to other PS3-only experiences, everything from MGS4 to Killzone to LittleBigPlanet to inFamous act as huge selling points. In 2010, God of War III, Heavy Rain and Gran Turismo 5 led the charge and 2011 should further solidify the PS3 as the hardcore gamer's system of choice. No other platform will be able to play LBP2, Killzone 3, Uncharted 3: Drake's Deception, Resistance 3, inFamous 2, Twisted Metal, The Last Guardian, Ratchet and Clank: All 4 One and more. Plus, we have to factor in the PSN exclusives that contribute to the PS3's overall appeal. Move, Home, Blu-Ray, free Network, reliability, price tag...it's all nice, but above all else, we care about the games.
It's nice to see the emphasis remaining where it should. And at the end of the day, Sony should continue to benefit from an unparalleled exclusive offering...people everywhere have taken notice.
12/30/2010 9:04:55 PM Ben Dutka