Dead Space 2 Will Reduce Your Mother To Tears
The generational divide is often bigger than we think. Desensitization - for better or for worse - has been in full effect for decades, and that much is evident in this gutsy viral campaign for Dead Space 2.
We all know that Visceral's latest will be one of the most graphic, intense, gory, and explicit games of the generation. We also know the majority of those over a certain age seem to disapprove of video games or, at the very least, are ignorant of that form of entertainment. We may have even thought about how our mothers (or grandmothers) would respond to something like Dead Space 2... Well, if you were wondering, the reactions are right here.
You can see full individual mother reactions linked at Kotaku and as you can see, they're pretty well convinced we're all going to go on murdering sprees tomorrow. But remember, while we may scoff, we do have to appreciate that aforementioned generational divide, and realize they've never been exposed to anything like this...it'd be hard for anyone to digest.
The debate could rage forever: is this really a harmless form of entertainment? It certainly has an "M" rating for a reason, as it has been proven countless times that exposure to such content at a young age will generate more aggressive, deviant behavior in someone still developing, but there hasn't been much proof to support any effect on mature, stable adults. The other question is, was this a good move on EA's part? Well, maybe.
Related Game(s): Dead Space 2
Tags: dead space 2, ds2, ea, dead space 2 viral
1/16/2011 8:54:37 PM Ben Dutka
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Comments (93 posts)
Highlander
Monday, January 17, 2011 @ 2:25:25 AM
The campain is based on buying and playing the game as a kind of act of rebellion against what your mother would or would not like you to play. "Your Mom would hate this...." OK then, but the game carries an M rating, so why would anyone who can legally and appropriately buy an M rated product (remember folks, rated M for Mature, not for Teens or younger) care what their Mom thinks? Is it just me, or is this M-rated title being marketed at gamers who really are not old enough to be in that 'M' group?
Just asking.
Lawless SXE
Monday, January 17, 2011 @ 2:42:15 AM
Now, here's an interesting thought. If a parent were to research the games that their child is asking them to buy (Seemingly not a common occurrence, but still), they would likely come across this, and realise that DS2 is certainly not the kind of game that they want their child playing. So, I really see no sales benefit being created by this, unless a parent does no research whatsoever, which is simply bad parenting IMO.
Am I on your train of thought here? Or did I derail it completely to achieve my own ends?
Peace.
Last edited by Lawless SXE on 1/17/2011 2:49:10 AM
Highlander
Monday, January 17, 2011 @ 2:53:27 AM
Ultimadream
Monday, January 17, 2011 @ 2:55:39 AM
example, Red Dead is an 18+ and i was online yesterday and the people on their headsets literally sounded like 8 years old, possibly younger, even their pronounciation was off. Me an my friend were sitting there thinking surely this is not right even my character commented on it by saying "This is a man's game!".
So yes for people old enough, they have the right. but i guess the problem is it does not always to the correct audience.
Lawless SXE
Monday, January 17, 2011 @ 4:01:15 AM
When considering that it is ridiculing the ratings systems, it could go several ways. One is that the media could leap on it, and as mentioned, raise awareness. Another is that it could go wrong in an altogether rather epic fashion and cause a complete rewriting of the rules pertaining to games classification. Increasing the strictness, and making it far more difficult for minors to gain access to these games.
Perhaps it could go so far as to make it policeable, in an attempt to keep such games out of the hands of people that, by law, should not have them. Harsher penalties for those found selling inappropriate games to the wrong people could be another result. EA have potentially set us on an extremely slippery slope with this b**lsy campaign. This is all supposition, and probably not even close to what may result from this.
Anyway, I'm off to cook lunch for tomorrow. I might be back to discuss this when I'm done.
Peace.
Last edited by Lawless SXE on 1/17/2011 4:02:58 AM
Ben Dutka PSXE [Administrator]
Monday, January 17, 2011 @ 10:26:14 AM
Highlander
Monday, January 17, 2011 @ 10:42:47 AM
Last edited by Highlander on 1/17/2011 10:44:02 AM
Ben Dutka PSXE [Administrator]
Monday, January 17, 2011 @ 11:02:16 AM
Agree 100% This idea that all forms of expression, no matter how twisted or disgusting or potentially damaging to viewers, is art...bugs the crap out of me.
There is a line. And when it's crossed, anything positive disappears.
WorldEndsWithMe
Monday, January 17, 2011 @ 11:14:05 AM
Highlander
Monday, January 17, 2011 @ 12:50:13 PM
I'm not saying that the ads are aimed explicitly at kids, but I am saying that the campaign certainly indirectly tar5gets gamers younger than the supposed M for Mature crowd. It's just that to me, the campaign is aimed at that slightly immature rebelliousness that commonly begins in the mid teens, which I think we can all agree is younger than the age group for which the M for Mature rating is intended.
As I said though, it isn't so much that - or even the game itself, as it is the impact of the campaign on those political interests that are anti video game already.
Thinker
Monday, January 17, 2011 @ 12:56:24 PM
"Agree 100% This idea that all forms of expression, no matter how twisted or disgusting or potentially damaging to viewers, is art...bugs the crap out of me."
Actually, I don't mind violent or ultra-violent themes in games or movies, AS LONG AS it serves a valid purpose, e.g. advancing the story in a meaningful way or character-development.
That said, I don't think the Saw/Hostel/House of 1000 Corpses/Devil's Rejects movies fulfil the aforementioned criteria. As far as I can see, most of this kind of movies only serve as titillation for sadists and/or masochists.
Highlander
Monday, January 17, 2011 @ 1:30:56 PM
falcon10474
Thursday, January 20, 2011 @ 4:55:42 AM
spiderboi
Friday, January 21, 2011 @ 5:07:20 AM
AcHiLLiA
Monday, January 17, 2011 @ 2:03:48 PM
WorldEndsWithMe
Sunday, January 16, 2011 @ 10:27:16 PM
Reply
Nevertheless, it's an interesting venture. I think every older generation thinks every younger generation's stuff is evil. It's freedom of speech anyway (so long as the courts stay Just).
I have yet to kill anyone in real life :)
spiderboi
Monday, January 17, 2011 @ 7:27:38 AM
WorldEndsWithMe
Monday, January 17, 2011 @ 11:15:01 AM
AcHiLLiA
Monday, January 17, 2011 @ 5:10:15 PM
Pandacastro
Sunday, January 16, 2011 @ 10:36:04 PM
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Lairfan
Monday, January 17, 2011 @ 6:56:36 PM
matt99
Sunday, January 16, 2011 @ 10:53:56 PM
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Highlander
Monday, January 17, 2011 @ 10:47:38 AM
You're missing the point entirely. Aggressive and violent children become aggressive and violent adults. Although the material may not affect normal, balanced adults, it can affect those who are younger, and if it does affect a child who 's behavior changes, that child will grow up to be a different person from the one they could have been. If the game was being consumed by adults, that wouldn't be an issue, but this ad campaign is clearly aimed at consumers still young enough to worry about what Mom would like. It's kind of like the way that the cigarette industry is not allowed to market to kids, and yet they use cartoon characters that children find cool and adults couldn't care less about. It's marketing indi9rectly at a younger audience, and in this case, it's an audience that potentially *can* be harmed by the content in question.
AcHiLLiA
Monday, January 17, 2011 @ 2:15:37 PM
matt99
Tuesday, January 18, 2011 @ 6:07:46 AM
I completely agree that many of the ad campaigns for these games are made in a way that is appealing to kids as well, and that is something that the developers are at fault for. However I still think that parents should make more of an effort to understand what their kids should and shouldn't play. (I'm also aware that many parents are very attentive to what their kids play)
NoOneSpecial
Sunday, January 16, 2011 @ 10:55:11 PM
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piratedrunk
Sunday, January 16, 2011 @ 10:58:11 PM
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WorldEndsWithMe
Sunday, January 16, 2011 @ 11:10:24 PM
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MadKatBebop
Sunday, January 16, 2011 @ 11:35:00 PM
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GuernicaReborn
Monday, January 17, 2011 @ 2:28:29 AM
bigrailer19
Sunday, January 16, 2011 @ 11:48:26 PM
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Cant wait for this game! I just finished te first and ddnt think id like it because im not into that type of stuff. But i loved it!
Ben Dutka PSXE [Administrator]
Monday, January 17, 2011 @ 1:05:18 AM
bigrailer19
Monday, January 17, 2011 @ 4:15:15 AM
This is my take on it. Its like when they film an audience in a scary movie. You see the audiences reaction and they are all screaming or jumping around. All the while they know what they are getting into. They may not know what will happen on screen but they are aware that something surprising may happen. Thats how i feel about this.
Ben Dutka PSXE [Administrator]
Monday, January 17, 2011 @ 10:29:56 AM
coverton341
Monday, January 17, 2011 @ 11:23:09 AM
As Ben pointed out if they label it an experiment then they can't give them too much information because the reactions will have been adjusted to what they think is going to happen.
In psychological studies it is paramount to not introduce anything to the subject that can sway the psychological reaction one way or the other or the resulting data gathered is of no use. All they had to do was tell them they were in a focus group to judge the reaction of something.
bigrailer19
Monday, January 17, 2011 @ 11:35:21 AM
___________
Monday, January 17, 2011 @ 12:03:08 AM
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all i can guarantee though, is this wont be everything i want in a game.
i want this to scare the sh*t out of me, but if its anything like the original it wont even come close.
come on, what do i have to do to get the good old pants wetting experiences RE, silent hill, fatal frame use to give us back in the day!?
last game i played that i can say honestly scared the sh*t out if me is fear, which released what 7 years ago!?
DazeOfWar
Monday, January 17, 2011 @ 12:27:23 AM
___________
Monday, January 17, 2011 @ 7:03:44 AM
i could see everything coming from a mile away, like one of the elevator scenes you walk in, the camera turns to face very slowly closing door.
as soon as that happened i thought here we go, a nec is going to leap out and pry the doors open.
than the lights go out and the elevator shakes, and i think yup thats definitely going to happen.
and what happened?
a nec leaps out and pryes the doors open.
fear was at least not predictable, i mean that part where you enter the maternity ward and than the room fills with blood, than you turn around and see alma getting closer and closer.
you cant tell me you saw that coming!
how is something suppose to scare me if im expecting it?
fear also scares you by messing with your mind, i will never ever forget that scene.
dead space does not mess with your mind, all it does is try to scare you by having things jump at you.
fear is far more sophisticated than that!
Highlander
Monday, January 17, 2011 @ 10:56:55 AM
___________
Tuesday, January 18, 2011 @ 6:15:14 AM
Highlander
Tuesday, January 18, 2011 @ 12:06:56 PM
___________
Wednesday, January 19, 2011 @ 6:13:49 AM
what you see on screen is never as scary as what is off.
that is the whole point, thats how psychological horror works.
thats why fear was so scary, it played with your mind and because of that you are constantly thinking about it and that keeps it with you.
having things jump at you scares you at the time, but 5 hours later is it still scaring you?
thats why fear was so scary, it did not have things jumping at you, it showed you creepy wrong images that stick with you forever.
i mean walking into a maternity ward, all nice and bright and white than the whole room fills with blood.
now thats f*cked up!!!!!
perry24able
Monday, January 17, 2011 @ 12:07:29 AM
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bigrailer19
Monday, January 17, 2011 @ 12:27:02 AM
Much for people. Sure some people cant see this type of stuff without cringing. But its not like they were taken captive and held at gun point being forced to watch it. They probably signed a release or consent form and im sure were well aware of what the outcome may be.
Either way its good publicity for the game. And its all in good fun. Itll blow over by the time the game releases!
booze925
Monday, January 17, 2011 @ 12:29:01 AM
556pineapple
Monday, January 17, 2011 @ 1:43:45 AM
WolfCrimson
Monday, January 17, 2011 @ 2:01:38 AM
WorldEndsWithMe
Monday, January 17, 2011 @ 11:17:46 AM
Bloodysilence19
Monday, January 17, 2011 @ 12:31:07 AM
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Last edited by Bloodysilence19 on 1/17/2011 12:32:39 AM
Lawless SXE
Monday, January 17, 2011 @ 1:34:16 AM
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I suppose this generation is very much desensitised to violence, and this saddens me somewhat. To think that we can see things like what is going to be displayed in DS2, or what was in GoW3, what with the bare-hands decapitation and think nothing of it. Doesn't that disturb anyone else?
Eh, I'm getting DS2, not because my mother will hate it, my father will probably walk in and be like 'WTF was that sick sh**' or my grandmother will belt me around the head for playing it, but because it seems like something that will scare me, and I need to feel fear.
Peace.
GuernicaReborn
Monday, January 17, 2011 @ 2:25:27 AM
To be fair, the first time I saw Kratos rip the head off of something, I was thinking, "Ooh Man! That was brutal!!" However, after playing the first two games, I wouldn't expect anything less from Kratos. I also think it is alot different when a mythological greek creature is getting its head ripped off. Human on creature violence, whether in DS or GoW, just has that video game feel about it. Now, maybe if we bring a game like Manhunt 2 into the discussion...
Lawless SXE
Monday, January 17, 2011 @ 2:47:10 AM
MadPowerBomber
Monday, January 17, 2011 @ 4:08:17 AM
But. Seeing the real thing? That disrupts something at the core, man. It alters your perception in one way or another, positive or negative, and all this stuff that folks say desensitizes us to those kinds of atrocities just goes out the window.
Lawless SXE
Monday, January 17, 2011 @ 4:50:35 AM
Perhaps a general desensitisation to reality is a more apt descriptor for what I feel. Too personal methinks.
Peace.
___________
Monday, January 17, 2011 @ 7:08:29 AM
i dunno what the hell happened while i was playing heavy rain, but it really turned me squeamish.
before i played that i could watch people getting tortured without any problems, now if i watch anything like that it makes me feel sick.
really weird, i have never played a game that really made me feel like i was the character.
did not even think that was possible to be honest, but ever since heavy rain its turned me really squeamish.
Highlander
Monday, January 17, 2011 @ 10:52:47 AM
If Heavy Rain has had that effect on you, then I believe it's appropriate to say that Heavy Rain is more than a good game. anything that can make people think, and have greater fellow feeling to the point of what you describe is worthy of praise.
That is a remarkable impact that it has had on you, I hope you realize, it probably makes you a better human being than most, that a story can touch your conscience to that extent.
@Lawless,
Desensitisation is a real and dangerous thing. People use the word 'rape' in such casual context now that it's almost lost it's real strength and meaning. I'm not referring to your posts there, just the more general use of the word in modern culture. I've seen people here use the word as a verb to mean something akin to 'beat up' someone or something, when in fact the word means something far, far stronger. But people seem no longer sensitive to the real meaning, or strength of the word. Sad really.
Last edited by Highlander on 1/17/2011 10:55:22 AM
Ben Dutka PSXE [Administrator]
Monday, January 17, 2011 @ 11:03:05 AM
___________
Wednesday, January 19, 2011 @ 6:22:33 AM
its still the only game i have ever played which makes me feel how you would in real life situations, thats why i always speak so highly of it.
seeing things on the screen does not desensitize you to whatever happened, simply because you know its not real.
if you play 1000 war games, see countless of your friends blown to bits, than join the army and have your best friend blown to pieces in front of you does that mean it wont effect you as much a person who has never seen that?
of course not, because both of you have never experienced that in real life.
not saying desensitization is not real, of course it is but you cant get it from virtual reality.
if you see 10 of your friends die in front of you in real life, than the 11th you maybe slightly desensitized to it.
but in virtual reality, wont have that effect because you know its fake, you know its a game/movie/novel/comic.
if games find a way to make people think its a game than i think that would change that, but than the problem of separating reality from imagination becomes a problem.
so will never get to that stage, just poses so many risks.
556pineapple
Monday, January 17, 2011 @ 1:42:57 AM
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GuernicaReborn
Monday, January 17, 2011 @ 2:15:41 AM
Sol
Monday, January 17, 2011 @ 2:22:07 AM
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Last edited by Sol on 1/17/2011 2:22:27 AM
MadPowerBomber
Monday, January 17, 2011 @ 4:01:18 AM
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I like how it's taken out of context, too, 'cause they just showed them bits and pieces. "You're gonna have fun killing people?"
No. Not people. Monsters. MOnsters that kill people and make more monsters.
The demonic weapon comment is funny, too.
The Real Deal
Monday, January 17, 2011 @ 6:16:45 AM
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On the other subject of it being a bad campaign to get underage people to buy it. Let us not forget the campaigns for call of duty black ops. The commercial when all those big stars like jimmy kimmel and colby bryant running around with guns and acting like fools
The Real Deal
Monday, January 17, 2011 @ 6:29:48 AM
Highlander
Monday, January 17, 2011 @ 10:49:49 AM
The campaign is indirectly targeting younger gamers much in the same way that the alcohol and tobacco industry has in the past (and got in big trouble for). It's a pointlessly provocative campaign.
The Real Deal
Monday, January 17, 2011 @ 9:36:11 PM
spiderboi
Monday, January 17, 2011 @ 7:30:25 AM
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gumbi
Monday, January 17, 2011 @ 8:42:07 AM
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I, for one, would never subject my mother or, god forbid, my grandmother to anything like Dead Space.
Kevin555
Monday, January 17, 2011 @ 10:11:07 AM
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That is like showing a bunch of war vets a video of CoD just to see what feedback they get.
Highlander
Monday, January 17, 2011 @ 4:56:32 PM
WorldEndsWithMe
Monday, January 17, 2011 @ 3:07:18 PM
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PasteNuggs
Monday, January 17, 2011 @ 5:43:19 PM
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BikerSaint
Monday, January 17, 2011 @ 7:37:14 PM
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BTW, I loved it, but I also think those moms were actors.
But if the study was real, those mom's were probably approached in a mall & offered a 50 cent off coupon for their focus time.
(And we all know our mom's can spot a 50 cent off coupon from over 500 feet away, don't we).
Mr Bubbles IGR
Tuesday, January 18, 2011 @ 9:59:13 PM
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falcon10474
Thursday, January 20, 2011 @ 4:53:07 AM
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Dead Space 2









Ben Dutka PSXE [Administrator]
Reply
Sunday, January 16, 2011 @ 9:36:24 PM
...this is a little mean. I wouldn't show DS2 to my grandmother; I'm afraid it'd kill her.