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Kevin Butler Doubles Up On Killzone 3

Killzone 3 needs more than one Kevin Butler ad.

Yeah, we'll go with that. The first is below, and shows off some great gameplay along with the standard dry Butler description. "Yeah, fish in a barrel." We're wondering how often it'll air but we do know that such a commercial is enough to turn heads. Come on, that action is amazing!

The second commercial focuses on KZ3's PlayStation Move compatibility. It also highlights that official rifle attachment for the Move controller, which is supposed to be the very best way to "Move" in KZ3. We've heard it works really well if you can get the settings right, although we know plenty of shooter fans remain skeptical.

Most FPS followers don't need the commercials; they know Killzone 3 is a must-play title. You'll be seeing our review this weekend, by the way, with something a little extra... Not going to tell you what it is just yet, but feel free to call it added KZ3 commentary that goes along with the review.

Related Game(s): Killzone 3

Tags: killzone 3, kz3, kevin butler, killzone 3 ad

2/18/2011 9:10:08 PM Ben Dutka

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Comments (47 posts)

Minishmaru
Friday, February 18, 2011 @ 9:23:50 PM
Reply

I played the beta with and without the move /nav controllers...gotta say its a hard choice between regular controllers and the move/nav combo. All I know is when a company gets to FOCUS on 1 console then the peripherals and the game just turns out to be a overall better game. Where did these people get these ridiculous low scores? I'd give it at least a 9-10 ::shrug:: but thats me and I don't get paid for my score :)

P.s...cleanup!Aisle U

Last edited by Minishmaru on 2/18/2011 9:26:26 PM

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WorldEndsWithMe
Friday, February 18, 2011 @ 10:32:03 PM

Cleanup! Aisle IGN.

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kraygen
Saturday, February 19, 2011 @ 8:40:02 AM

I tried it with both too, if I can get that sharp shooter, I'll be using the move most likely. It worked really well without the gun mod, but with it, my arms won't get as tired and their will be more stability for me and my shaky arms.

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Underdog15
Friday, February 18, 2011 @ 9:26:57 PM
Reply

lol, can these commercials go wrong? My wife is convinced I have a man-crush on Mr. Butler. I'm convinced she is correct.

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Minishmaru
Friday, February 18, 2011 @ 9:35:09 PM

Can't blame ya lol

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WorldEndsWithMe
Friday, February 18, 2011 @ 10:32:40 PM

Does he give you a "broner"?

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Milonakis
Friday, February 18, 2011 @ 11:32:32 PM

I usually am sporting a quarter chub when he comes on.

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Underdog15
Saturday, February 19, 2011 @ 12:42:09 AM

@World
Well, he and I could write a rad bromance.

Agree with this comment 3 up, 1 down Disagree with this comment

RadioHeader
Saturday, February 19, 2011 @ 5:48:36 AM

Hehe "bro"... I get it!

You could say he gives me a "broad" smile. lol

Hmmmm... it seems I don't get it.

Last edited by RadioHeader on 2/19/2011 5:49:52 AM

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The Doom
Sunday, February 20, 2011 @ 4:08:06 PM

@Underdog15
EWWWWWWWWWWWWW
You're lucky; not a lot of wives would tolerate that :P

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DazeOfWar
Friday, February 18, 2011 @ 9:34:16 PM
Reply

Love KB. Best commercials ever. Laughing my ass off.

Besides that, I can't wait for KZ3. I'm also thinking about picking up the sharpshooter. Just not sure yet.

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frylock25
Friday, February 18, 2011 @ 9:52:12 PM
Reply

i already have it figured out. im getting killzone 3 with release day delivery and a $20 credit at amazon plus that home avatar. then im using the $20 credit to order the sharpshooter. i can wait a few days to save $20 on that thing.

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frylock25
Friday, February 18, 2011 @ 9:53:48 PM
Reply

Ben do you guys plan on getting your hands on the sharp shooter or reviewing it at all?

is it an interview?

Last edited by frylock25 on 2/18/2011 9:56:32 PM

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MyWorstNightmar
Saturday, February 19, 2011 @ 12:31:56 AM

It's a video review. I hope this doesn't take me off Ben's Christmas list for letting the cat out of the bag.

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Temjin001
Friday, February 18, 2011 @ 10:30:37 PM
Reply

I'm gonna cancel my Gamestop pre-order because I just pre-ordered it from Amazon.

Right now you can get $20 promo credit, plus a free retro map pack, plus a quick weapon unlock feature--or something like that.

Too awesome of deal to pass up.

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Simcoe
Saturday, February 19, 2011 @ 10:17:42 AM

I wonder if Sony is selling it to retailers at a little below their normal costs. Here in Canada, Future Shop has it advertised to include a retail copy of Starship Troopers on blu-ray and Zellers has it advertised selling for $49.99.

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frylock25
Saturday, February 19, 2011 @ 2:46:45 PM

if you go on home and hit up the kiosk in home, then order killzone 3 through amazon in home, you get that home avatar with the jetpack

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WorldEndsWithMe
Friday, February 18, 2011 @ 10:36:36 PM
Reply

Extra huh? I'm intrigued. I know you don't like to dress down other sites for purposely being ...off and like to keep it classy here, but I feel a fist pump moment coming. Call em to task if its due, call a spade a spade when necessary.

Whatever the case I'm stayin tuned while I do as little as humanly possible this weekend. I'm world-weary.

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Ben Dutka PSXE [Administrator]
Saturday, February 19, 2011 @ 12:24:19 AM

Has nothing to do with other sites.

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WorldEndsWithMe
Saturday, February 19, 2011 @ 8:38:40 AM

I just thought since the poll had to do with the controversy it was possible. Probably better this way.

Last edited by WorldEndsWithMe on 2/19/2011 8:38:56 AM

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Kiryu
Friday, February 18, 2011 @ 10:39:43 PM
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Kevin Butler just flopped all those professional review sites!

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Lawless SXE
Friday, February 18, 2011 @ 11:25:53 PM
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The first ever PSXE video review? Can't wait to see what you have to say about the game, and incidentally, have you tried it out with Move?

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WorldEndsWithMe
Friday, February 18, 2011 @ 11:38:02 PM

yeah that makes sense.

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___________
Saturday, February 19, 2011 @ 1:00:29 AM
Reply

cant understand why sony dont use these worldwide.
they really need to start advertising their games!
then they wonder why they sell so poorly.........
sony spend more time and money advertising 3rd party games then they do their own!
for example MvC just came out 2 days ago and ive seen at least 2 adds a day for it!
KZ3 releases in 5 days so you would think there would be heaps of adds for it.
right?
wrong!
no TV adds, no buss adds, no posters, hell not even EB game or JB have any promos up for it!
i swear to god im starting to wonder if SCEAU even have a marketing team, because if they do i want their job!

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kevyd09
Saturday, February 19, 2011 @ 10:35:08 AM

sorry to burst your narrow minded bubble but i live in ireland and i have seen the killzone 3 adds a few times and even the missus has said it looks good!!
and also theres a tv channel called channel 5 and playstation done a sponsership deal with them to put on adds for sony gaming products at the start and during every break of any movies they show and they show at least 1 every day so i do think sony is starting to advertise a lot more...... so shut it!!

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___________
Sunday, February 20, 2011 @ 6:24:38 AM

sorry to burst your little bubble but i dont live in Ireland.
rolls eyes!

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The Doom
Sunday, February 20, 2011 @ 4:08:47 PM

Haha you said 'bubble but' xDDDDD

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Scarecrow
Saturday, February 19, 2011 @ 2:42:20 AM
Reply

Haha that was killer!
Specially the second one with the sharpshooter.

Game looks and plays amazing. Anyone who actually played it will get this game.

Graphics still look stunning. Can't wait to see the story and how it all plays out.

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RebelJD
Saturday, February 19, 2011 @ 2:55:38 AM
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I feel that Playstation wastes precious time in a 30 second commercial with dialogue. The dialogue is witty and clever but 30 seconds is way too short to give it depth.

I wish Playstation would make commercials for their games and have it all be game footage and focus more on the experience and less on silly dialogue.

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kraygen
Saturday, February 19, 2011 @ 8:44:37 AM

People tend to remember things more if they make them laugh. Just video game footage would lead lots of non core gamers to just ignore the commercial, humor can draw everybody in tho.

It's just marketing tactics, besides if it leaves you wanting more, that's a good thing, and you can always dig up some footage online.

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Scarecrow
Saturday, February 19, 2011 @ 2:44:21 PM

Gameplay footage doesn't explain the game to you.

Witty remarks, jokes, and stuff like that explains the game to you.

Like how Kevin goes makes fun of the "FPS experts" while explaining how sick the game is and what the game itself entails that's way more informative.

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Excelsior1
Saturday, February 19, 2011 @ 4:11:52 AM
Reply

i'm not he biggest fan of sony's passive advertising. there just needs to be more.

i've been watching kz3 review scores closely, and the only 2 that stand out are the 7's from edge and joystiq. ptom gave it a 10, and they don't just rubber stamp ps3 exclusives, either. they gave gt5 an 8.

anyways, the reviews i'm reading actually are getting me pretty interested. i really enjoyed the beta even with its over entusastic death screams. they gave it personalitity.

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kraygen
Saturday, February 19, 2011 @ 8:46:59 AM

I've heard people talk about these death screams, I didn't see anything wrong with it, if someone was shooting me, I'd probably scream like a maniac too.

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xnonsuchx
Saturday, February 19, 2011 @ 8:57:08 AM

Keep in mind many of the so-so scores are twerps whining about it being the same old thing...while they stroke themselves over OTHER games in the same situation. i.e. Mostly double-standard nonsense.

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kevinater321
Saturday, February 19, 2011 @ 8:37:08 AM
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Haha i liked the move one better :P both are pretty funny though.

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kraygen
Saturday, February 19, 2011 @ 8:48:03 AM
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Glad to see they are advertising the move aspect and the gun mod to go with it. I hope to see this on tv soon.

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kraygen
Saturday, February 19, 2011 @ 9:19:46 PM

Got home tonight and turned on the tv, that first ad, was on when I turned on my tv, made me smile.

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dante_zero
Saturday, February 19, 2011 @ 10:33:00 AM
Reply

i wish we had kevin butler ad's in the UK. instead we get those daft the game is just the start ones. i'll be honest there not very good and most people i know that have seen them say the same. Here in the Uk Sony tend to do alot of advertising via these the game is just the start reels in cinemas. But i do wish we saw more billboards and tv advertising. I cant possibly begin to say how much of a missed oppertunity Sony have here. They could have broadcast Killzone 3 adverts during the breaks of the champions league football games Spurs vs AC milan and Arsenal vs Barcelona. The adverts would have acheived maximum potential here in europe because of the size of the audience watching these games between some of the biggest football sides in europe.
I live in hope that Sony will get it right some day in europe. I think the kevin butler ad's would certainly be well recieved here in the UK.

Last edited by dante_zero on 2/19/2011 10:34:00 AM

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PAKINIPS
Sunday, February 20, 2011 @ 7:13:54 PM

Amen

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kevyd09
Saturday, February 19, 2011 @ 10:36:48 AM
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kevin butler is a legend!! just bring those adds to the uk!

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Bigtuna1
Saturday, February 19, 2011 @ 11:08:55 AM
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I'm just glad they finally made a gun attachment that looks like it will do what it's suppose to. I am so stoked for this game. I've played the demo 5 times already. A few with some buds who came over.

I like how the 2nd player is just some dude that doesn't really exist. ;) I did find myself yelling at Rico to medic me when he was standing right in front of me. He would run away from me and then say he's on his way and run back. Felt like I was yelling at bluedots lol

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WorldEndsWithMe
Saturday, February 19, 2011 @ 1:42:42 PM
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The Saver over at progressive insurance kind of reminds me of him.

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Scarecrow
Saturday, February 19, 2011 @ 2:51:17 PM

The Priceline Negotiator reminds me more of him.

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WorldEndsWithMe
Saturday, February 19, 2011 @ 5:49:43 PM

Captain Kirk? No way. Besides he killed his wife.

Last edited by WorldEndsWithMe on 2/19/2011 5:50:01 PM

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Danny007
Saturday, February 19, 2011 @ 4:07:32 PM
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Kevin Butler sure does look good with that sharp shooter.

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Robochic
Sunday, February 20, 2011 @ 10:20:52 AM
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those comercials are legen wait for dary :)
I think I have a big crush on KB he's the man.

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FancyHuh43209
Monday, February 21, 2011 @ 5:03:41 PM
Reply

The sharp shooter is sick!! I don't know any other gaming device that is doing this right now, the move has made some smart moves! The kinect is lame in comparison.

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