New PlayStation Slogan To Highlight Exclusive Software
"It Only Does Everything." That's the marketing slogan we all know and recognize, but it seems Sony plans to shift promotional gears.
Starting this year and according to Sony senior brand manager Scott McCarthy, the aforementioned motto will be changed to "Only On PlayStation." The reason for this move? Well, the old slogan was designed to move hardware while the new one is supposed to put the emphasis squarely on the software. Now might be just the right time; with exclusive franchise names like Uncharted, Killzone, inFamous, Gran Turismo, Twisted Metal, Ratchet & Clank, and Resistance, there's every reason to highlight the exclusive software. Maybe it's long past time for Sony to remind the consumer that when it comes to games that can only be played on a certain console, the PS3 has the obvious edge. Multiplatform titles can be excellent, too, but console-specific games often seem to be a step ahead.
Might as well put that fact on display, right? So in 2011, expect to see a lot of "Only On PlayStation" when exclusive titles are advertised.
2/23/2011 9:21:46 PM Ben Dutka