PEGI: Ubisoft Misled Consumers With We Dare Ad
The saga continues.
We Dare has become a hot topic of conversation lately, and it isn't entirely because of the controversial ad that spread its innuendo-laden sexiness across the land. It's also because the European video game rating board (PEGI) and publisher Ubisoft have been at odds ever since the new party game was rated PEGI 12. Ubisoft responded to this by saying it's an inaccurate rating, and they would do their duty by warning parents. Now, PEGI has snapped back, claiming Ubisoft is incorrectly utilizing the hype for gain; i.e., they released a "misleading" ad. If they don't remove said ad within three working days, the publisher will face "immediate sanctions." You can see that video through one of the links above and according to PEGI, it doesn't "accurately reflect the nature and content of the product and it misleads the consumers as to its true nature."
...all right. But, um...we have a question. The name of the game is "We Dare." If Ubisoft wasn't going for a certain...something...why is it called that? If it's designed to be a tame little party game, we're guessing it would have a different title. That's all. Just a thought. And no, just as a reminder, this game isn't coming to the US.
Related Game(s): We Dare
3/11/2011 10:35:30 AM Ben Dutka