PS3 News: Edge, Schick Bring DLC To Three Top PS3 Exclusives - PS3 News

Members Login: Register | Why sign up? | Forgot Password?

Edge, Schick Bring DLC To Three Top PS3 Exclusives

There are always fun ways of advertising products.

Sony has teamed up with Edge and Schick to help promote consumer knowledge of three of the best PlayStation 3 exclusives to date: Killzone 3, Gran Turismo 5, and inFamous 2. Okay, the latter isn't out yet, but we know it'll qualify. Anyway, as you'll see at the PlayStation Blog, there will be custom packages of Edge Shave Gel and Schick Quatro Titanium shavers designed specifically for gamers. They're not just depicting your favorite games; the products are contributing, too! You'll find an "on-package" code that you can enter at EdgeShave.com, and you'll receive one of the following:

  • A Killzone 3 Retro Map Pack featuring two popular maps from Killzone 2 OR three Unlock Points to use on the weapon or ability of your choice
  • A customized Chevy Camaro SS “Edge Special” for Gran Turismo 5
  • A special “Sniper Blast” in-game power for inFAMOUS 2. The long-range blast has a narrow area of effect to better equip you to take-on the enemy when inFAMOUS 2 arrives in June.

Sniper Blast. Gimme. It's one heck of a creative promotion, and maybe we'll see more like it in the future. How about Uncharted 3: Drake's Fortune shampoo, or something?

Tags: killzone 3, gt5, infamous 2, edge, schick

3/15/2011 10:19:46 AM Ben Dutka

Put this on your webpage or blog:
Email this to a friend
Follow PSX Extreme on Twitter

Share on Twitter Share on Facebook Share on Google Share on MySpace Share on Delicious Share on Digg Share on Google Buzz Share via E-Mail Share via Tumblr Share via Posterous

Comments (36 posts)

Temjin001
Tuesday, March 15, 2011 @ 10:40:50 AM
Reply

time to stock up on Shick. I love being a marionette of cross promotional advertising.

sony should team up with Trojan condoms. This way wives with husband's playing videogames can be mutually benefited at last ;)

Agree with this comment 4 up, 0 down Disagree with this comment

Underdog15
Tuesday, March 15, 2011 @ 10:45:46 AM

Or some tingle jelly for those of us who no longer need to use protection! woot woot!

Agree with this comment 4 up, 0 down Disagree with this comment

slugga_status
Tuesday, March 15, 2011 @ 10:45:50 AM
Reply

Meh...I'll buy just to get the sniper power..

Agree with this comment 3 up, 0 down Disagree with this comment

Underdog15
Tuesday, March 15, 2011 @ 10:46:38 AM
Reply

Sick! My beard grows pretty quickly, so I go through razors relatively fast. Sounds like I'll be getting lots of nice DLC!

Agree with this comment 2 up, 0 down Disagree with this comment

Ludicrous_Liam
Tuesday, March 15, 2011 @ 10:55:18 AM
Reply

I don't wanna shave off the few hairs I have on my lip xD
Tempting though.

Agree with this comment 2 up, 1 down Disagree with this comment

WolfCrimson
Tuesday, March 15, 2011 @ 10:55:31 AM
Reply

I think... this goes to show that Sony KNOWS that PS3 owners are mature gamers... or at the very least, that they've hit puberty already.

Last edited by WolfCrimson on 3/15/2011 10:55:53 AM

Agree with this comment 10 up, 0 down Disagree with this comment

Zorigo
Tuesday, March 15, 2011 @ 10:56:23 AM

XD who says anythings wrong with a bit of inventive thinking?

Agree with this comment 1 up, 1 down Disagree with this comment

maxpontiac
Tuesday, March 15, 2011 @ 12:11:43 PM

Agreed Wolfcrimson.

Agree with this comment 2 up, 0 down Disagree with this comment

Zorigo
Tuesday, March 15, 2011 @ 10:55:47 AM
Reply

I dry shave so the foam isnt necessary but ill tell you, if that razor is over here in england, ill look into it, meaning to pick one up!

Agree with this comment 1 up, 1 down Disagree with this comment

gumbi
Tuesday, March 15, 2011 @ 11:01:38 AM
Reply

I hate gimmicks like this. Besides, I'm a Gillette man...

I'd rather they just charge me $5 for the sniper blast power. Now if I want it I'm going to have to go out to the store and tear through the schick products hoping to find the razor that has the DLC I want. Then I'll just give that razor away to a friend who uses Schick razors that would have bought one anyway. Yeah, this is a great idea... *Slap*

Agree with this comment 1 up, 1 down Disagree with this comment

slugga_status
Tuesday, March 15, 2011 @ 11:09:17 AM

I'm pretty sure it'll likely be like the dr. pepper promotions that EA does. Give you the code, enter the code, and choose which of the three you want.

Agree with this comment 2 up, 0 down Disagree with this comment

Excelsior1
Tuesday, March 15, 2011 @ 11:10:57 AM

wow, that's really some premium dlc there.

Agree with this comment 1 up, 1 down Disagree with this comment

maxpontiac
Tuesday, March 15, 2011 @ 12:12:52 PM

Hey. I need to shave. I need to purchase shaving gel. I play Gran Turismo.

Makes sense in my book.

Agree with this comment 5 up, 0 down Disagree with this comment

cLoudou
Tuesday, March 15, 2011 @ 11:15:05 AM
Reply

Guess its time to start shaving, and I don't mean the beard on my face.

Agree with this comment 4 up, 1 down Disagree with this comment

coverton341
Tuesday, March 15, 2011 @ 11:15:31 AM
Reply

Some pretty nice DLC and a cool promotion, but I shave with a straight razor...could I have a Dovo and a Thiers Issard custom GT5 car?

Agree with this comment 0 up, 0 down Disagree with this comment

nilos95
Tuesday, March 15, 2011 @ 11:23:45 AM
Reply

How about Sony teaming up with Gilette or something here since we don't have these brands here? Would be cool to have my Mach 3 shaver in infamous 2 colors!

Agree with this comment 4 up, 0 down Disagree with this comment

SvenMD
Tuesday, March 15, 2011 @ 2:15:41 PM

I'm a Gilette guy myself...it's also recommended by the American Academy of Dermatology, therefore I get it free from my wife! ;)

Agree with this comment 2 up, 0 down Disagree with this comment

kraygen
Tuesday, March 15, 2011 @ 11:41:43 AM
Reply

Well that's a pretty cool idea, gets some advertising out to some people who might not otherwise see it and gets people who already love the games to buy some shaving products they might not normally buy.

I'm still hoping thought that eventually the dlc would be made available for purchase off the psn as I'd rather not spend $30 on shaving products to get some minor dlc.

Agree with this comment 2 up, 0 down Disagree with this comment

Underdog15
Tuesday, March 15, 2011 @ 12:38:09 PM
Reply

Can't decide on which DLC? Well, have I got the answer for you!

You're a mature guy, right? Well, mature guys need to shave. And since only the coolest mature guys are also into video games, you'll need to get this here razor which comes with DLC!

Wait... you're also interested in the other DLC it has to offer? Well, boy are you in luck! As a cool, mature guy, I think I can safely assume you have a lady friend. And summertime is on the horizon, which means your lady friend has to think about her bikini line! Well, get her a razor, too, and POW! 2/3 DLC!

But oh... so sad... that third DLC is just out of reach. Well, since you're a mature, cool guy with a wicked hot lady friend with a nicely shaven bikini line, it's only a matter of time before all that crazy sexual tension produces your very own mini mature, cool little guy. And they grow up so fast, don't they? Which means before your very eyes, your mini mature, cool little guy will grow up into a mature, cool guy with a wicked hot lady friend who needs a nicely shaven bikini line just like your wicked hot lady friend. And you wouldn't be a very mature, cool guy with a wicked hot lady friend with a nicely shaven bikini line if you didn't teach your own mature, cool guy who will in the future have a wicked hot lady friend with a nicely shaven bikini line how to shave, now would you? So it only makes sense you'll need to invest in a third razor package. So do it now while the DLC is hot!

See? Easy.

Last edited by Underdog15 on 3/15/2011 12:40:05 PM

Agree with this comment 6 up, 0 down Disagree with this comment

Cesar_ser_4
Tuesday, March 15, 2011 @ 3:01:31 PM

sounds like an old spice commercial

Agree with this comment 3 up, 0 down Disagree with this comment

Riku994
Tuesday, March 15, 2011 @ 12:55:38 PM
Reply

I wonder is Drake's Fortune shampoo would give me hair like his?

Agree with this comment 5 up, 0 down Disagree with this comment

Jawknee
Tuesday, March 15, 2011 @ 1:41:02 PM
Reply

Cool. I need a new razor.

Agree with this comment 0 up, 0 down Disagree with this comment

SvenMD
Tuesday, March 15, 2011 @ 2:16:37 PM

Even though this is a Schick promo - I must recommend the Gilette ProGlide...it is quite good!

Agree with this comment 1 up, 0 down Disagree with this comment

Jawknee
Tuesday, March 15, 2011 @ 2:36:38 PM

Ha, I usually use an electric razor as the bladed ones give me razor burn but I'll make an exception in this case. What's a little razor burn in exchange for some sweet inFamous 2 DLC? haha

Agree with this comment 1 up, 1 down Disagree with this comment

DjEezzy
Tuesday, March 15, 2011 @ 1:55:59 PM
Reply

This is pretty awesome actually. And Schick Quattro Titatanium is my preferred razor. Blows Gillette out of the water as far as a close shave. Not a huge fan of the edge shaving gel though. Nutrogena all the way. LOL.

Agree with this comment 0 up, 0 down Disagree with this comment

SvenMD
Tuesday, March 15, 2011 @ 2:20:14 PM
Reply

Sounds like a neat idea. Luckily I only need it for inFamous 2 (unless of course the same DLC comes with some sort of preorder - cause you KNOW I'm preordering this game)

I like these kinds of promos, and some Uncharted cologne/aftershave/shampoo kit would be wicked sweet!!!(esp if it came with some DLC)

Agree with this comment 1 up, 0 down Disagree with this comment

Alienange
Tuesday, March 15, 2011 @ 3:34:32 PM
Reply

Nothing like sniping after a shave. I know which one I'M getting.

Agree with this comment 2 up, 0 down Disagree with this comment

Lairfan
Tuesday, March 15, 2011 @ 4:42:11 PM
Reply

That's awesome. For me its the inFamous 2 one all the way.

Agree with this comment 0 up, 0 down Disagree with this comment

BikerSaint
Tuesday, March 15, 2011 @ 5:27:27 PM
Reply

Cool beans!

Guess I'll be packing up my cheap dollar store 20 for $2 throw-away razors for a couple months.

I've already installed the KZ3 Retro map pack that came with my Helghast Edition, so I just need those 2 other GT5 & inFamous 2 DLC codes & I'm golden.



Last edited by BikerSaint on 3/15/2011 5:27:35 PM

Agree with this comment 0 up, 0 down Disagree with this comment

Jed
Tuesday, March 15, 2011 @ 7:19:34 PM
Reply

Oh god, Sony has just created shaving fanboys. *facepalm*

Agree with this comment 1 up, 0 down Disagree with this comment

BikerSaint
Tuesday, March 15, 2011 @ 9:02:18 PM

Jed
A big hairy LOL!

Agree with this comment 0 up, 0 down Disagree with this comment

CONTRABAND
Tuesday, March 15, 2011 @ 8:16:12 PM
Reply

Not sure if im missing something but do I get to pick the DLC i want or do they just give you one at random?

Agree with this comment 0 up, 0 down Disagree with this comment

BikerSaint
Tuesday, March 15, 2011 @ 9:04:51 PM

Not sure, but I would hope they'd show each one that's included right on the container it's in.

I mean, there's no sense in pissing off the hand....er...face that feeds their mouths.

Agree with this comment 0 up, 0 down Disagree with this comment

crunchy_nut_kid
Wednesday, March 16, 2011 @ 3:42:02 AM
Reply

uncharted shampoo aye? i would kill to have hair like nathan drake! =)

Agree with this comment 0 up, 0 down Disagree with this comment

___________
Wednesday, March 16, 2011 @ 4:04:11 AM
Reply

you forgot one thing.
US ONLY!
AGAIN!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
sigh, was getting really excited for the infamous 2 sniper power!
why is the ps3 even released outside the US?

Agree with this comment 0 up, 1 down Disagree with this comment

DirtySkillzHD
Wednesday, March 16, 2011 @ 2:02:00 PM
Reply

Sweet i have been shaving with soap since i ran out of schick shave cream, now i can get too get a clean shave plus get my chevy ss :

Agree with this comment 0 up, 0 down Disagree with this comment

Leave a Comment

Please login or register to leave a comment.

Our Poll

What do you think about The Last Of Us: Remastered?
Fantastic! Can't wait to get it!
Good, not sure if I'll buy immediately.
Eh, not bad, but I don't care.
It's just a stupid money grab.

Previous Poll Results