DICE Message To Competition: We Are Coming For You

When the competition is ridiculously high, you can't afford to slip. One of your competitors will eat you alive.

And DICE has a warning for any developer that might trip and stumble: watch out. In speaking to OPM, DICE general manager Karl-Magnus Troedsson expressed great confidence in their upcoming title, Battlefield 3. Remember, the Call of Duty guys have been using the same engine since 2005, while the Frostbite 2 engine is blowing everyone away.

"Our competitors are getting lazy. They're using the same engine, the same recipe for building a game. At some point you need to take that leap. I haven't seen them take that leap since a long time ago. We are doing that now. They had better watch out. We are coming for them."

Granted, the popularity of CoD may never be topped but the Battlefield franchise has proven worthy in the past, and unless the newest CoD effort steps up big time, many are thinking DICE will steal the shooter crown in 2011. Okay, not in terms of sales (that seems impossible), but Battlefield 3 may rule the school, along with the likes of Killzone 3 and Crysis 2. Added Troedsson:

"Our competitors keep building very, very high tempo games. We want to tell a story with more drama curves. It's not about pumping round after round for six hours."

Anybody else getting more and more excited?

Tags: dice, battlefield, bad company, cod, call of duty

3/23/2011 8:43:40 PM Ben Dutka

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Comments (39 posts)

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The Doom
Wednesday, March 23, 2011 @ 8:51:58 PM
Reply

Competition: xD

1 up, 0 down

Jawknee
Wednesday, March 23, 2011 @ 9:43:46 PM
Reply

I'll buy your game DICE, just please, PLEASE fix the screen tearing in your games.

3 up, 0 down

Snaaaake
Wednesday, March 23, 2011 @ 9:48:49 PM
Reply

I'm sure most of you watched the trailer.
I know I was blown away.

Frostbite 2 is gonna be a beast.

2 up, 0 down

I_defenestrate
Wednesday, March 23, 2011 @ 9:51:02 PM
Reply

D1P.

2 up, 0 down

BikerSaint
Wednesday, March 23, 2011 @ 9:53:43 PM
Reply

Dice Delivers!

1 up, 0 down

PasteNuggs
Wednesday, March 23, 2011 @ 9:55:17 PM
Reply

Love how they singled out COD. Also, in a lot of forums and comments I see people saying they will be picking this up over the next COD. I like it. This is how you boast about your game. You say you are the best without actually saying you are the best.

Last edited by PasteNuggs on 3/23/2011 9:55:41 PM

2 up, 0 down

kraygen
Wednesday, March 23, 2011 @ 9:55:41 PM
Reply

The gameplay footage that I saw was incredible and I think if every other aspect of the game is as good as the graphics, which dice games usually are, then this game should outsell Cod.

It probably won't, but it will most likely deserve to.

3 up, 0 down

BIGRED15
Wednesday, March 23, 2011 @ 10:02:55 PM
Reply

all i want for christmas is... for cod to die! jk but could you imagine. If one shooter in the biz is gonna outsell cod it'll b this. 1 yr l8er and i still play bad company2 now thats my kind of game.

2 up, 0 down

Qubex
Wednesday, March 23, 2011 @ 10:05:06 PM
Reply

I have said it a few times, and will say it again... DICE will not disappoint :)

Q!

"play.experience.enjoy"

1 up, 0 down

booze925
Wednesday, March 23, 2011 @ 10:34:22 PM
Reply

battlefield 3 will no doubt be my favorite FPS of 2011, but unfortunately call of duty will probably win in terms of overall sales. its fan base it too set in stone.
but like i said, no matter what the numbers are, battlefield 3 will be my FPS of 2011

1 up, 0 down

WorldEndsWithMe
Wednesday, March 23, 2011 @ 10:39:16 PM
Reply

The realistic destructible environments are going to be a nice part of that leap as they appear to be putting more into that than in the Bad Company spinoffs.

"Watch out CoD" I like that.

2 up, 0 down

cLoudou
Wednesday, March 23, 2011 @ 10:47:38 PM
Reply

Looking forward to this despite never playing the previous ones. Will the story be brand new or will it pick up after 2?

1 up, 0 down

MadKatBebop
Wednesday, March 23, 2011 @ 10:50:05 PM

Battlefield 2 didn't have a singleplayer campaign, it was only multplayer with a mode that let you practice with bots. So yeah, this will be an all new story.

3 up, 0 down

WorldEndsWithMe
Wednesday, March 23, 2011 @ 10:52:57 PM

It won't tie into 1 or 2. It's new stuff dealing with baddies who take over Russia and cause a ruckus around Europe and you are part of a spec ops team that aims to stop their wicked little plans.

1 up, 0 down

MadKatBebop
Wednesday, March 23, 2011 @ 11:05:46 PM

@World

Where did you read about the story?

1 up, 0 down

WorldEndsWithMe
Thursday, March 24, 2011 @ 2:34:34 AM

All over the place, I did a preview for B3 a bit ago. I think I got that info from PCGamer.

2 up, 0 down

frostface
Thursday, March 24, 2011 @ 11:31:04 AM

@MadKatBebop Battlefield 2 'DOES' have a single player campaign. Sounds like you just jumped right into the multiplayer without looking. Go back and check it out, it's fun!!!

0 up, 1 down

mackid1993
Thursday, March 24, 2011 @ 2:09:39 PM

@frostface Battlefield 2 doesn't. Battlefield 3 is the successor to Battlefield 2, the smash hit PC game from 2005. You are confusing the main series with the "Bad Company" sub-series. This plot is stand alone, as Battlefield 2 didn't have a campaign.

3 up, 0 down

JMO_INDY
Friday, March 25, 2011 @ 12:26:09 AM

You just blew my mind mackid1993, dont feel bad frostface I thought they were one in the same as well. Well we learn something new every day.

0 up, 0 down

MadKatBebop
Wednesday, March 23, 2011 @ 10:47:59 PM
Reply

Battlefield 3 will probably be the best FPS this year. The trailer was so amazing! I can't wait!

2 up, 0 down

PasteNuggs
Wednesday, March 23, 2011 @ 11:02:37 PM

Maybe best military FPS but I personally have really high hopes for Resistance 3. I think I'm more excited for that than UC3 or I2. Blasphemy I know, but someone has to be the black sheep.

2 up, 0 down

Kiryu
Wednesday, March 23, 2011 @ 11:15:35 PM
Reply

BY competition he only means COD cause he can't compete to the likes of Killzone or Resistance!

Last edited by Kiryu on 3/23/2011 11:16:26 PM

4 up, 4 down

MadKatBebop
Wednesday, March 23, 2011 @ 11:29:39 PM

I wouldn't say that. DICE has a big chance of outdoing both.

4 up, 3 down

___________
Thursday, March 24, 2011 @ 2:49:39 AM

is that a joke?
B3 is going to make KZ3 and R3 look like a freaking ps1 game!

2 up, 6 down

Kiryu
Thursday, March 24, 2011 @ 7:58:26 AM

Wow if PS1 killzone looks so good then i can't wait for the PS3 Killzone!

2 up, 0 down

Lairfan
Thursday, March 24, 2011 @ 7:46:20 PM

@________:

You do realize only the PC version of BF3 has been shown off so far, right? I highly doubt the console versions will beat KZ3 graphically, although it'll probably equal or beat R3.

2 up, 0 down

Excelsior1
Thursday, March 24, 2011 @ 1:39:21 AM
Reply

they can call out cod all they want, but good luck prying cod fans away from that game. heard similar talk from ea when moh was coming.

3 up, 0 down

___________
Thursday, March 24, 2011 @ 2:50:51 AM
Reply

is there a single developer out there that does not have his or her head up their own a$$?
seriously, DICE are a fantastic studio, but whats with all the sudden cockiness?
modesty is dead in the world of game development!

1 up, 2 down

Excelsior1
Thursday, March 24, 2011 @ 5:34:33 AM

the $hitload of money cod is raking in has them going bonkers when they should just concentrate on making good games. it is called cod syndrome. it's not fatal, but does make some developers talk a little wacky.

2 up, 1 down

___________
Thursday, March 24, 2011 @ 8:59:56 AM

most are making fantastic games!
though EA are kinda milking there series a little.......

0 up, 4 down

maxpontiac
Thursday, March 24, 2011 @ 9:00:39 AM
Reply

Another studio running their mouth usually equals no purchase from me.

1 up, 2 down

JMO_INDY
Friday, March 25, 2011 @ 12:22:49 AM

I agree, I might give it a chance, but seriously I'm tired of all game developers in general whether it be FPS or RPG talking smack...let your GAME do the talking as I always say. I'm looking at you >_> Crysis 2...

0 up, 0 down

LightShow
Thursday, March 24, 2011 @ 11:04:43 AM
Reply

give em hell, DICE!

1 up, 0 down

jimmyhandsome
Thursday, March 24, 2011 @ 11:40:25 AM
Reply

I was hoping Medal of Honor would've dethroned COD last year, but that didn't happen. Looks like Battlefiled 3 will be one of my most anticipated games later this year. That and Uncharted 3.

1 up, 0 down

AcHiLLiA
Thursday, March 24, 2011 @ 11:45:04 AM
Reply

Dice and Guerilla has the Edge.

1 up, 0 down

dirdiggler
Thursday, March 24, 2011 @ 12:31:45 PM
Reply

I'm hoping this statement.. "Our competitors keep building very, very high tempo games. We want to tell a story with more drama curves. It's not about pumping round after round for six hours." Doesn't mean that the SP campaign is only going to be around 6 hours long..

Last edited by dirdiggler on 3/24/2011 12:32:27 PM

1 up, 0 down

Lairfan
Thursday, March 24, 2011 @ 7:52:19 PM
Reply

I like the last sentence because it is so true. Most FPS's nowadays feel like most action movies nowadays: way too fast-paced and way too short, with an under-emphasis on story, drama, and emotion. The only FPS's I've seen that are not like this recently are the Resistance games, and to an extent the Killzone games (GG may not be able to make a totally stunning story, but they try damn hard and the campaign is around the high end of FPS campaign lengths).

If DICE succeeds in making a lengthy and dramatic campaign, then I will once again be impressed by them. They're excellent devs, so I believe in them and hope they can do it. Hopefully they can finally end this stereotype that an FPS can't have a good story, because in the right hands they most certainly can. Make us all proud DICE, and give CoD hell.

Last edited by Lairfan on 3/24/2011 7:53:03 PM

0 up, 0 down

DarthSayver21
Thursday, March 24, 2011 @ 8:45:39 PM
Reply

I'll wait for the review to pass some judgement. but its about time the underdog (DICE) gets the spotlight, agree?

0 up, 0 down

PSTan
Monday, March 28, 2011 @ 5:00:22 PM
Reply

Hope they live up to the hype. COD is one hell of a beast to topple. Either way, I might check this out.

btw I'm new here, love the community you guys have :D

0 up, 0 down

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