Ubisoft Looking Forward To A New Console Generation
Most developers have been pretty adamant: "No, we don't want any new consoles just yet."
But one publisher thinks we need a new round of consoles soon, because innovation and originality is starting to go out the window. In speaking to MCV, Ubisoft co-founder and CEO Yves Guillemot claims there just isn't "enough creativity" at the end of a console's life cycle:
"Consumers like the current formats, but there is not enough creativity at the end of a cycle to really spark the business. If we look at the industry’s history we see that there are times when it is right to introduce new IP and times when it is harder. At this stage in the consoles’ life cycles it is possible to do new IP, but it will be more attractive when new consoles come along. That’s when consumers are more open to trying new things."
On top of which, Guillemot believes that even those developers who don't want the next generation to happen too soon will benefit: "They can try new things because the consumer expects and wants new things." Well, that may be true, but isn't it also true that it takes a developer time to come to terms with new hardware, especially where PlayStation is concerned?
At any rate, Microsoft and Nintendo will likely grant Ubisoft's wish long before Sony.
4/12/2011 8:35:10 PM Ben Dutka