Activision: Guitar Hero "Just On Hiatus"
See Full ImageYou didn't really think Guitar Hero was gone forever, did you?
Activision said they wouldn't release any new installments this year, and none are planned for the near future. But that doesn't mean it's gone forever: in a recent GamesIndustry.biz interview, Activision VP of developer relations and acquisitions said the blockbuster franchise is only on "hiatus:"
"Actually, just to clarify, we're just putting Guitar Hero on hiatus; we're not ending it. We're releasing products out of the vault. We'll continue to sustain the channel; the brand won't go away. We're just not making a new one for next year; that's all."
What began as a multi-billion-dollar series has now become a liability in many ways. Activision cited music licenses as one of the many disagreeable costs associated with the games in question, and gamers and analysts cite over-saturation of the market. Music-based games were everywhere and eventually, interest just died out.
That being said, it could rebound. And that appears to be Activision's plan: wait for a better time and perhaps more advanced technology.
Tags: guitar hero, activision, guitar hero sequel
4/12/2011 8:47:44 PM John Shepard
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Comments (15 posts)
kraygen
Tuesday, April 12, 2011 @ 10:32:49 PM
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Now if only they would learn that over producing a game isn't subject to genre. hmmmm.
2 up, 0 down
WorldEndsWithMe
Tuesday, April 12, 2011 @ 10:39:29 PM
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2 up, 1 down
PasteNuggs
Tuesday, April 12, 2011 @ 10:42:36 PM
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4 up, 0 down
Milonakis
Tuesday, April 12, 2011 @ 11:28:32 PM
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2 up, 0 down
GuyverLT
Tuesday, April 12, 2011 @ 11:30:30 PM
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2 up, 0 down
Lawless SXE
Wednesday, April 13, 2011 @ 6:30:06 AM
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CrusaderForever
Tuesday, April 12, 2011 @ 11:48:12 PM
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4 up, 1 down
556pineapple
Wednesday, April 13, 2011 @ 12:20:01 AM
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So I guess what I'm trying to say is this: Take your time, Activision. I'm not going to miss Guitar Hero one bit.
2 up, 0 down
___________
Wednesday, April 13, 2011 @ 4:55:20 AM
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antivision made allot off the series, but the lawsuits from artists claiming unrightful use is through the roof!
this is what i cant understand about antivision.
they have heaps of really popular series that have the potential to bring in COD like sales!
so they sit on them.
but then they release sh*t after sh*t after sh*t!
the bond series if done well could be freaking massive!
true crime HK was looking fan freaking tastic so why the %$#@ did yous cancel it!?
they say its a fantastic game, we have confidence it could rate in the high 8s.
so why the hell can it?
it defies logic!
1 up, 0 down
Dancemachine55
Wednesday, April 13, 2011 @ 8:19:40 AM
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I asked about it 3 months ago, and still no mention of the 52 piece plastic intrument set!!!
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dlte
Wednesday, April 13, 2011 @ 8:38:45 AM
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1 up, 0 down
BikerSaint
Wednesday, April 13, 2011 @ 1:51:50 PM
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Accordion Hero game preview
http://www.youtube.com/watch?v=sWPKblMM04k
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Lairfan
Wednesday, April 13, 2011 @ 7:38:48 PM
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1 up, 0 down
BikerSaint
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Tuesday, April 12, 2011 @ 9:54:09 PM
"Got milk-ed'???