Sony Insists 20GB PS3 Stays Alive
Recent estimates say that it costs Sony $65 less to sell a 60GB PS3 than it does a 20GB PS3, which means we might have to consider the possibility the latter version disappears at some point. For a company who is looking to cut costs - note last week's announcement of the European PS3's lack of backwards compatibility - this seems like it would be a good move for Sony.
It's getting increasingly difficult to locate a 20GB PS3, as they've gotten more and more rare ever since the launch, where 80% of all systems shipped were of the 60GB variety. However, despite all the signs pointing to "yes," Sony is still saying "no." PR director David Karakker insists they're not eliminating the 20GB model, and that availability is entirely up to the retailers.
"The type of model found in stores is completely up to what the retailer orders, so if they don't see a big demand for a particular SKU, they simply don't order it from us," explained Karraker to Next Generation. "At this time there are no plans to change our US model offerings."
Even so, isn't there a flip side to that coin? Doesn't that have a direct impact on Sony's bottom line? Eventually, it seems demand for the 20GB model will drop to almost nil, and when that happens, what's the point of producing them at a loss? Then again, perhaps there are lot of people out there who want to save $100 at the expense of a bigger hard drive and a few other extras. Guess we'll just have to wait and see...
2/28/2007 Ben Dutka