FTC: Minors Have Difficulty Purchasing M-Rated Games
Maybe this will remove the bee in certain people's bonnets.
According to recent findings by the Federal Trade Commission, video game retailers "continue to enforce most vigorously the ratings governing age and content that were established by the entertainment media industry."
The worst by far was music CDs, as a great many under the age of 17 seem capable of walking out of a store with that "Parental Advisory" label. Basically, the FTC recruited 13 to 16-year-olds to attempt to buy R-rated movies, R-rated and unrated DVDs, music CDs with the aforementioned warning, and video games rated "M" by the ESRB. Check out the significant difference between CDs and games:
Music CDs- "Retailers of explicit-content music demonstrated slight improvement since 2009 in enforcing the Parental Advisory Label – but still generally failed to prevent sales to minors. Nearly two-thirds of underage shoppers (64 percent) were able to purchase CDs with this label, down from 72 percent in 2009."
Electronic games- "Thirteen percent of underage teenage shoppers were able to buy M-rated video games, a statistically significant improvement from the 20 percent purchase rate in 2009."
There. Happy, anti-game activists? Can you all be quiet now? Most can't get their grubby little mitts on games they shouldn't have and comparatively speaking, the industry does a good job of keeping it that way.
4/21/2011 10:23:12 AM Ben Dutka